The Greatest Showman

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"hiss!"

A group of raptors surrounded Renly, and Renly spread out his hands, showing the state of a martial arts master, confronting the ferocious raptors.

"It's not about control. In their minds, I have to eat, I have to hunt, I have to..."

Then Renly clenched his right fist and made a back-and-forth piston motion, getting a roll of eyes from Bryce Dallas Howard, and Renly spread his hands. "They're animals."

"We need your help." Bryce stood in front of the institute's window, the elevator door opened, and Tyrannosaurus rex opened one eye in the green; then Renly stood at Bryce beside him, surveyed the audience, and said calmly, "I have an idea."

The next second, Tyrannosaurus Rex broke through the fence, and everyone in the entire park rushed out like a dyke burst; and the SWAT armed with guns shot at Tyrannosaurus Rex, but they still failed to stop the other party, but sent themselves away. Entering the mouth of the tyrannical Tyrannosaurus Rex, the screen suddenly went black.

"They kill just for sports."

Under Renly's explanation, the tyrannical Tyrannosaurus rex opened its mouth and bit the glass gyro ball that the two children were riding on. The two children screamed in horror, and then the chaos in the park could be seen, and there were even pterosaurs grabbing The chaotic scene where the tourists are flying high and the smoke is everywhere is extremely bad.

"We're safe here, aren't we?" the young child asked his brother, but then the Tyrannosaurus Tyrannosaurus opened its mouth and ripped open the truck and rushed towards the two children and Renly. Come over, in a bloody atmosphere, once again swallowed the light of the whole picture.

Finally, a font appeared on the TV screen, "'Jurassic World', starring Renly Hall, hit theaters on June 12."

Below the font are YouTube channels, Facebook accounts, links to photo walls, and more, all showing that Jurassic World is coming.

In fact, since December last year, the schedule of "Jurassic World" has been officially determined. Universal Pictures has chosen the summer schedule after careful consideration, which also means that Renly will compete in the golden summer schedule for the second consecutive year. The whole of Hollywood has more and more confidence in Renly.

When "Boom Drummer" was fully released, "Jurassic World" began to post trailers. Before and after, Universal Pictures edited 30 trailers, including the North American version, the world version, the TV version, and the online version. Wait, wait, etc., start laying out in an all-round way to promote this work.

Universal Pictures even considered whether it should put a trailer on the "American Spring Festival Gala" Super Bowl, but the price is too expensive - 30 seconds will cost 4 million US dollars, and there are only 32 advertising spots in total. Not only is the competition fierce, but also the price is tragic, including "Avengers 2", "Tomorrow's World", "Mission Impossible 5" and other major competitors in the summer season have made great efforts, Universal Pictures still did not join in the fun after all.

Still, Universal has kicked off $30 million in promotional expenses -- including the total for the premiere, global publicity, trailers, and more.

Such data, compared to Disney's 40 million publicity budget, is naturally not enough, but this is the most expensive publicity budget in Universal Pictures' history, creating the history of the label; before this, Universal Pictures' highest publicity budget The budget was 2005's "King Kong," a work directed by Peter Jackson costing $200 million and a publicity budget of $25 million. Until today, Universal Pictures finally hit a new high.

Although Universal Pictures gave up their plans to promote the Super Bowl, they still plan carefully, launched intensive bombings around the world, and really put all the $30 million in, from teaser clips to viral videos, to Social network interaction, in all aspects.

And it's all prime time.

Although he missed the Super Bowl, the price of "4 million in 30 seconds" allowed Universal Pictures to seize the opportunity on major TV stations, YouTube, Facebook and photo walls, and viral marketing spread out in a mighty way , and has also formulated different sets of schemes, which are staggered and superimposed to promote.

Even compared to "Avengers 2" is not inferior.

Early on, the Hollywood industry can smell the smell of gunpowder. The competition for this summer's season is bound to be fierce, and it must not be easily missed.

In fact, that's one of the reasons Renly had to end his vacation and return to New York, where the "Jurassic World" publicity required him to be there in person.

Just when Renly started the preparatory work for the new album, the war in the summer season was already burning vigorously.

"Fast and Furious 7", as Paul Walker's farewell work, took the lead in occupying the market in the spring, and took the lead with a mighty sweep, and then ushered in "Avengers 2" in the summer. The blockbuster of 2015 officially opened the fierce competition for the film market in the midsummer of 2015.

Three years ago, "The Avengers" created countless historical records with its sweeping attitude, truly announcing the great success of the Marvel Universe, changing the pattern of the entire Hollywood film industry, and having a far-reaching impact; three years later, "Avengers 2" "With countless expectations and attention, it will debut again.

Everyone is looking forward to the fact that "Avengers 2" can further detonate the market, which is undoubtedly the most anticipated moment of this summer.

Unfortunately, the higher the expectations, the greater the disappointment

——

The media score is 65 points, the Rotten Tomatoes Fresh Index is 75%, and the Popcorn Index is 83%. In addition, the theater score is "a-".

The word-of-mouth has regressed in an all-round way, once again continuing the law of the sequel's retreat. The overall word-of-mouth is far from being on a par with "Fast and Furious 7" and the later "Female Spy" and other works, which is indeed disappointing. Of course, in the midst of the summer commercial blockbuster frenzy, such an evaluation is enough. However, this is a sequel to "Avengers". Compared with the previous work, it is a significant step backward and severely hurts the expectations of loyal fans. That is another story.

With the overall degradation of word of mouth, the box office performance has also dropped significantly.

The opening weekend was 190 million US dollars, the second weekend fell 59%, and the third week weekend fell 50%... All data lags behind the previous work, the decline is very obvious; as of "Jurassic World" "The weekend before the upcoming release, the movie's cumulative box office reached 438 million, far behind the "Avengers" data of 572 million in the same period, and it can even be said that it is not in the same order of magnitude. .

Of course, this is relative. As far as "Avengers 2" is concerned, this is still a top-notch achievement in the summer. It exceeded 400 million in six weeks of release, even compared to 250 million. With a huge investment of tens of millions, Disney still does not need to worry about profitability.

But there is no harm if there is no comparison. The late box office trend of "Avengers 2" declines very rapidly, not to mention surpassing the box office record of 620 million of the previous work, the final result may be even 500 million. It's really not very clear to see the eyes of the follow-up competitors.

The most ridiculous thing is that "Avengers 2" did not even complete the three consecutive championships, and was pulled down by the dark horse "Pitch Perfect 2" in the third week of its release.

With a mere $29 million investment, "Pitch Perfect 2" was a blockbuster, beating out "Avengers 2" and "Mad Max: Fury Road" for a terrifying $69 million debut. The box office data of the opening weekend reached the top, which has undoubtedly become the first bright spot of this summer's season.

But then the avalanche of "Tomorrow's World" calmed the market again, and the producer Disney even bleeded internally——

This work with an investment of 190 million is the new work of Pixar director Brad Bird. Four years ago, "Mission Impossible 4" won the director a further opportunity to take charge of the big production, and invited George - Clooney starred, ambitiously preparing for the summer season and doing a good job.

As a result, the opening weekend was only 33 million US dollars, coupled with the overall collapse of word of mouth, once again reminiscent of the tragic collapse of "Alien Battlefield" and "Super Battleship" in 2012, "Tomorrowland" should be again Loss of money could be as high as $150 million again.

During the Sony hacking incident at the end of last year, George Clooney once mentioned in an email that the "Allied Treasure Team", which he wrote, directed and acted in last year, suffered a bad review, which made him unable to sleep at night; and now he is trying again Commercial films have suffered another fatal blow, which may form a double blow.

However, this is the summer season: the highly anticipated battle of the pinnacle, a lively market and fierce competition coexist, and the risks of success and failure are the same.

Tomorrowland isn't the only one that has failed miserably so far. While "Avengers 2" was lower than expected, "Mad Max: Fury Road" received a frenzy of praise from the media, but it failed to mobilize the market's enthusiasm after all. The disappointing performance of works such as "Roha" has also continued to cool the market.

Since the beginning of the summer season, apart from a light-weight "Pitch Perfect 2" that is eye-catching, there has been no work that makes people excited and flocked, even "Avengers 2" is no exception. , which worries Hollywood insiders: this year is even worse than last year.

Last year's "Captain America 2", "X-Men: Days of Future Past" and other works had a very good reputation, but the box office performance was not as big as expected, which is embarrassing; "Interstellar" The road to the box office is also incomparable. Ups and downs, it was not until the release of "Transformers 4" that it ushered in the first outbreak - after the outbreak, it went out, but the lightweight "Fault in Star Fortune" and "Guardians of the Galaxy" brought unexpected surprise.

This year, the situation seems to be even worse. Although "Avengers 2" has exceeded 400 million at the box office, no one is celebrating.

Then, it was against this background that "Jurassic World" came on stage, just like last year's "Interstellar". Do you have to expect Renly to create miracles? However, looking back on the bumpy road of "Interstellar Crossing", people can't help but lower their expectations for "Jurassic World" now.

Perhaps, the market downturn is the reason, and has nothing to do with the work.

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