The Greatest Showman

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From "Captain America 2" to "Godzilla" to "X-Men: Days of Future Past", the summer season of 2014 was tepid and never completely detonated, and not only did there not appear to be a box office that exceeded 100 million in the opening weekend For the works, even the follow-up box office trend curve seems to be suppressing energy waiting to explode, and the overall market is a little dull.

The debut of "Interstellar Crossing" still hasn't changed the status quo.

But then, the topical effect contained in the name "Renly-Hall" began to slowly ferment. Although the box office figures failed to ignite the market, the discussion boom began to spread rapidly on social networks.

For true hardcore sci-fi fans, as well as for amateur audiences who understand a little bit of fur, they have all started to launch ferocious complaints about the theoretical loopholes in the movie. The former is sincerely analyzing the film from the perspective of physics and astronomy, while the latter is expressing self-righteous thoughts without pretending to understand, trying to criticize the film to prove their sense of existence, but whether it is the former or the latter, they A concerted effort to completely detonate the controversy - an unintended collaboration.

Objectively speaking, all science fiction films, novels and other related artistic creations have more or less flaws. After all, films are not scientific research papers, and the creators do not have such a profound ability to establish a theoretical framework or discuss a theoretical knowledge. Otherwise, the creator of the art should be a physicist or an astronomer - even if the preparation is detailed, serious and real, loopholes are inevitable.

This is true of both "Interstellar" and "Gravity". They are both recreated on the basis of theoretical frameworks, and then evolved into a kind of art. For dramatic effect, it is often necessary to create ups and downs of the plot, or even not Practical Romance Ideas—

Taking "Gravity" as an example, the former astronaut Garrett Lessman stated in an official position that the overall theoretical framework of the film is true and credible, but the script uses a fire extinguisher for spacewalking, and there is no ground support in Houston. The plot details such as the independent flight of different countries, switching aircrafts of different countries, etc. are out of the actual situation. However, the reason why a movie is a movie is to recreate the art on the basis of reality, and then achieve the effect of entertainment and edification. Therefore, Garrett still likes the work "Gravity" very much.

At the beginning, when "Gravity" was released, it also caused a lot of controversy and refutation, but Garrett's explanation still persuaded the audience, which also paved the way for the film's box office explosion.

However, the loopholes in "Interstellar Crossing" are too obvious, and it is extremely difficult to ignore.

First, it is difficult for large wormholes to exist, and humans cannot pass through wormholes; second, after entering a black hole, everything is bound to be torn apart, and it is impossible to survive.

This has also made "Interstellar Crossing" the object of countless complaints on major professional forums and social networks-compared with the rigor of "Gravity", the Nolan brothers encountered inescapable problems at the level of script setting. The obvious theoretical loopholes in the past have also made countless audiences complain.

Especially those haters who don't know how to pretend to understand, they can't wait to stomp on "Interstellar" with a mistake, so as to prove their "professionalism" and the sense of superiority that is higher than the Nolan brothers. , shouting "I don't even know this basic common sense to write a sci-fi script", proudly showing off his sense of existence.

However, the reason why a controversy is a controversy also means that there are supporters on the other side of the opponents.

The space scene presented by "Interstellar" is undoubtedly a page worth remembering in the history of science fiction movies. Nolan presented the beautiful wormhole and black hole effect on the big screen for the first time - and all the models are from Stephen Hawking's prototype presents all the theoretical knowledge in those textbooks and papers on the screen. The shock is self-evident, and those theoretical loopholes have also become a beautifying part of Hollywood movies.

Further, the protagonist still survives completely after entering the black hole. In fact, it is the same as the dramatic effect of "gravity". The impossible task in real life, but through the re-creation of film art, human and nature, human and human The confrontation in space presents a miraculous ending that eventually resonates emotionally. The ending in "Interstellar" is undoubtedly a full-blown outburst of family affection, which is sublimated by Renly's performance.

Proponents argue that this is an acceptable change, "we don't need to read papers anyway".

It can be seen that the supporters did not refute from the theoretical level, but expressed their affirmation from the standpoint of film creation.

As a result, the opponents and supporters spoke their own words like this. The views of the two sides were completely different from each other. All the attacks and counterattacks were not able to confront each other head-on. As a result, no one could persuade the other, and the scene was a bit confusing and a bit funny—— But in fact, the smell of gunpowder is getting stronger and stronger!

The heat of the debate has even surpassed the impact of the brain-burning plot of "Inception", and it also shows that the disadvantage of "Interstellar" has been completely eliminated, and now the entire North American market already knows this. Whether the audience is willing to go to the cinema is another matter.

If the "controversy" has no way to come to a conclusion, I am afraid that ordinary audiences will still resist going into the cinema: because they do not want to see a film that is "out of reality", although all Hollywood action movies have been divorced from real life, but the inertial thinking There will still be a sense of exclusion.

In fact, it was also the case with "gravity" at that time.

Also as a work published by Warner Bros., the company is naturally able to

Learn from the experience of "Gravity", but different propaganda teams have developed different strategies, which also makes the "Interstellar Crossing" response a bit... I can't laugh or cry - it can't be said to be bad, it can only be said to be interesting.

The Warner Bros. publicity team produced a behind-the-scenes short film, which included footage of the on-set shooting, the production and special effects of the Hypercube, and interviews with the director and actors, as well as a special invitation to the famous astrophysicist Kip Thorne for the audience. Explains the theoretical architecture of wormholes and black holes.

It is not so much a short film as it is a short documentary, which lasts forty-five minutes, showing the audience the behind-the-scenes production process of the film in an all-round way.

Needless to say, this is a very, very pleasing move, and audiences always like to see behind-the-scenes insights into a movie, whether it's the production industry process or the private image of the actors and directors, it's enough to get people interested; but the problem The fact is that the filming of the documentary is too serious and too serious, and the display of the theoretical knowledge part is even more rigid and rigid, and a large amount of theoretical knowledge is forcibly stuffed into the audience, without considering the audience's interests at all. The "acceptance rate" problem.

The publicity team of "Gravity" wisely invited Garrett Lessman and Renly to be a guest on "The Tonight Show" to pass on theoretical knowledge in the form of a talk show, and feel professional in the laughter, Even if the audience cannot fully understand the theoretical knowledge, they can still understand a simple truth:

"Expert certification", then there is no need for controversy.

This is the correct way to open the publicity.

The publicity team of "Interstellar" chose the form of a documentary short film to reveal the secret behind the scenes. Objectively speaking, this is also a routine operation. In the era of grassroots entertainment with the full rise of social networks, it is actually very popular, but the problem still lies in the positioning: senior movie fans The needs of the audience and the general public are different—

Senior movie fans are willing to learn more about the behind-the-scenes production information of movies, and the more professional they are, the more attractive they are; the general public is more inclined to entertain and relax, to understand some tidbits, some frameworks, and some anecdotes, this is enough, those so-called Arguing, they are just eating melons.

This deviation also caused a slight deviation in the positioning of the "Interstellar" publicity team: the content of the short film is too professional! The level of professionalism is beyond the comprehension of senior movie fans, and then... and that's it, rigidly and rigidly smashing all theoretical knowledge at the audience, regardless of whether the audience can accept it or not, it's really dumbfounding. .

In fact, ordinary audiences only need to know one thing: these theoretical frameworks are established after research and discussion by professional physical astronomers, and that is enough.

For the general public, they are more curious about the time dislocation - the powerful emotional impact created by the age gap between Cooper and Murphy, is this really possible? If true, can such an exaggerated drop be created? Are you sure it's not the dog's blood made up from the brain?

This is also the core idea of ​​the whole film. The conflicts and gaps distorted by time and emotion, home and loneliness, and the opposite and harmonious burst of huge energy, enough to touch the softness of everyone's heart, through Renly's delicate and harmonious The profound performance deeply moved every audience.

After secretly wiping tears in the movie theater, the audience also wondered: Is their emotion real?

After that, the audience also interpreted the work from their own perspectives and experiences, for the mutual entanglement of family love, love and friendship, the emotional fetters of real life, the mutual support of individuals and society, and the relationship between the individual and the great. My choices, my understanding of time... and so on, everyone has their own ideas and opinions.

Unfortunately, Warner Bros. did not catch the hot spot in time by releasing the documentary short film, and further pushed the discussion boom to a new climax. This can also be regarded as a small mistake in the publicity strategy; but at least, Warner Bros. provided the Internet controversy. An official answer:

There is no mistake in the theoretical framework of "Interstellar", in fact, all the theoretical knowledge in the film has been strongly supported by science.

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