The Greatest Showman

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Since the official opening of the summer program in 2014, the performance of the entire market has been lower than expected. Works such as "Captain America 2" and "X-Men: Reverse the Future" have received a lot of applause, but they have not been able to ignite the enthusiasm of the market - the former has accumulated The box office was 250 million, but the box office of the opening weekend failed to break 100 million, and the cumulative box office is not expected to hit 300 million. For the excellent reputation, such a result is far from satisfactory.

The same is true for this week's "Interstellar", it seems that the whole summer season is a little dull; what's more, there are many works that have suffered fiasco both in word of mouth and at the box office.

Johnny Depp starred in "Transcendental Hacker", and even the media couldn't bear to continue to fall into the trap. This work, which Warner Bros. invested 100 million US dollars in, has a mess of media reputation, and the cumulative box office in North America is only 23 million, even the global cumulative box office has just broken 100 million, even more bleak than "Rio Adventure 2" - the latter at least the North American box office has also broken 100 million, once breaking 100 million is like eating and drinking. The average Johnny Depp is now so sad that the media has begun to be kind.

Johnny's five-game losing streak in five years since "Public Enemy," "Deadly Companion," "The Rum Diary," "Sombra," and "The Lone Ranger" has now accumulated The six-game losing streak, although the box office performance of "Alice in Wonderland" and "Pirates of the Caribbean 4: Stormy Waves" is still outstanding, but for Disney, the profit margins of the two works are very, very small, and Johnny's cost performance is improving. Lose Hollywood's trust.

Objectively speaking, this is also the reason why people in the industry have paid special attention to the box office of "Interstellar"——

Johnny Depp's personal appeal is rapidly weakening, even collapsing; Robert Downey Jr.'s box office performance after leaving "Iron Man" has not improved much.

If even Renly is not able to turn the tide and the "invincible halo" officially dissipates, then it is foreseeable that in the future, adaptations led by Marvel and DC will gradually become the absolute hegemons of Hollywood, comics, novels, animations and classic remakes, and so on. Wait, that is, the effect of the two sets of tights will become more and more tense, which will further weaken the personal power of the director and actors, allowing major labels to focus on the adaptation copyright.

In addition to Renly's "Interstellar", there is another work that is highly anticipated this summer, "The Amazing Spider-Man 2".

Contrary to Renly and Johnny, "The Amazing Spider-Man 2" is another position - the position of an adaptation. If this classic comic adaptation can continue its strong box office performance and the market appeal of superhero movies, then It will also further increase the confidence of major film companies.

The "Spider-Man" series starring Toby Maguire once sounded the first clarion call for the official awakening of superhero movies in the entire North American market.

The "Amazing Spider-Man" series starring Andrew Garfield also had high hopes, but unfortunately, the box office performance of this work was unsatisfactory.

fail?

Not to describe it that way, but it's really unsatisfactory.

Although Sony Columbia Pictures did not officially announce the production cost of "The Amazing Spider-Man 2", they mentioned many details in the official promotion: this is the first film work entirely filmed in New York, and it is also a production filmed in New York. The most expensive movie, because New York is the largest city in the world, in order to ensure the progress of daily life, New York City Hall has formulated many rules and regulations to limit the film crew.

For example, if the number of film crew members exceeds a certain number, the tax ratio needs to be increased; for example, the production cost must reach a certain level before applying for a street closure for filming; for example, the persistently high tax makes the film crew stay here every day. All have huge expenses.

Sony Columbia Pictures has truly invested in the production of "The Amazing Spider-Man 2". According to the first-hand information known to the industry, the production cost should have exceeded 200 million US dollars; in addition, the publicity cost has also exceeded 50 million, and may even be higher.

From the cast lineup to the behind-the-scenes production lineup, "The Amazing Spider-Man 2" is all completed with the highest treatment, just like "Interstellar", people expect high pay to get high returns.

But the reality is far from satisfactory.

The first-run box office was 91 million; the second week dropped 61%, plummeting; the third week dropped 53%, but still did not narrow; the sixth weekend box office has fallen below 2 million US dollars , the total cumulative box office is 196 million.

Such box office data, if it comes from "The Fault in the Stars", then the entire North American market will be boiling, and it is no exaggeration to send all praise and amazement; but if it is "The Amazing Spider-Man 2", then Sony Columbia Pictures would like to If you want to hit the table, the news media will also express great understanding.

Of course, superhero movies always have overseas markets that can recover profits - plus the peripheral income beyond the box office, the film production company can always make a return, and finally, the global box office of "The Amazing Spider-Man 2" has settled At 709 million, just in terms of box office dividends, Sony Columbia Pictures actually managed to make a profit... a mere $10 million, and if peripheral income is added, the number can be even higher.

However, this is not the figure that Sony Columbia Pictures expected. The revenue ratio is too low and too low. They are not willing to give up the copyright development of superheroes, but they must find a scapegoat. Finally, after going around for nearly two years, they canceled The filming plan for "The Amazing Spider-Man 3" was fired, and director Ma was fired

Mark - Webb (marc-webb) and actor Andrew - Garfield, announced the restart of the new "Spider-Man" series.

From "Transcendental Hackers" to "Interstellar" to "The Amazing Spider-Man 2", the summer of 2014 is full of many variables. Just like the rapid rise of streaming media Netflix, the traditional film production industry in Hollywood is also With drastic changes, the film companies headed by Disney and Warner Bros. are constantly adjusting their future plans, and the box office and revenue of each film will become the cornerstone of subsequent plans.

This also makes the box office trend of "Interstellar" attract more attention.

Following the thrilling explosion of the opening weekend, all eyes are once again projected on the North American weekend box office charts, because everyone knows that the real test of the next week's box office decline is.

The best case, "Avatar", the opening weekend was only 77 million, which is not worth mentioning in the long history, but the box office fell only 1.8% in the following week, and won 7500 again. In the end, the North American box office exceeded 700 million - the premiere box office of "Titanic" was only 28 million. The box office also ushered in a counter-attack in the next week, and it also wrote a box office miracle in the end.

In contrast, "Harry Potter and the Deathly Hallows Part 2," which opened at $169 million in its opening weekend, broke "Batman: The Dark Knight"'s all-time opening weekend record when it was released in 2011. However, the box office fell by as much as 72% in the next week, and the final North American box office was only 380 million, not even able to break the 400 million threshold - while the North American box office of "The Dark Knight" was 530 million.

It can be seen that the box office of the opening weekend is of course important, which is an initial impression; but the follow-up impact brought by word of mouth and feedback, that is, the decline in the next week, is the measure of the film's final box office ceiling. Next, "Interstellar" will usher in a real word-of-mouth test.

After the premiere weekend, "Interstellar" and "The Fault in the Stars" deservedly became the hottest topic on social networks. Especially the former.

In the beginning, it was only the halo of "Renly Hall" that created attraction, and the birth of "Fault in the Stars" created an unexpected situation, which also made the young audience curious. , went into the cinema one after another; but gradually, with the advancement of time, those viewers who finished watching the movie began to post their thoughts and opinions on social networks, so the discussion gradually tilted towards the movie.

The social network is a unique platform, and the faces hidden behind each "nickname" have all evolved into a virtual network symbol, which also allows everyone to release their unknown side in private, unscrupulous and open-mouthed. Express your truest views without hesitation.

The same is true for movies.

I like it, I hate it, I hate it, I love it. All the emotions are magnified ten or twenty times, and they are scattered all over the Internet. Even the words of praise are irrational. There should be hundreds of comments such as "master's work" every year. More than once, but certainly no one takes it seriously - if the masterwork is so easy and so numerous, then it is not called "masterwork".

What's more, "Interstellar" is not a simple popcorn work, and the controversy will naturally become more lively.

As Renly said in the Q\u0026A session of the premiere, this is a work that moves the audience with emotion - this is also the biggest difference from "Inception", the audience can feel different emotional shocks from it, It may be a good thing or a bad thing, but what is certain is that the feelings must be different. Only when you really appreciate it can you understand what the shock means.

For film critics and veteran fans, this emotional impact is too superficial, too sensational, and too cheap. Instead, it loses the part that Nolan is best at, and then loses the philosophical room for the film to become a sci-fi classic. It is also the main reason why they are hesitant about the film.

But they also concede that it could be a good thing for the general public.

After its opening weekend grossed $75 million with nothing but blood, audiences really started to think about the emotional impact of the film:

This also detonated the frenzy in the North American market for the first time.

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