Rewrite the Technological Landscape

Meng Qian walked to the sofa with Jin Miao, and they sat facing each other.

Only then did Jin Miao speak, "Can I see your sales policy?"

"Of course." Meng Qian found out all the relevant documents to Jin Miao and explained them.

After more than ten minutes of understanding, Jin Miao began to express his opinion, "In the afternoon, you said that the biggest problem on the sales side is point card advances, and many bosses seem to be unwilling to install games because of this. The logic is a little off.

For the owners of Internet cafes, they don’t suffer from installing a game. For the problem of point cards, you can wait until the game is launched to see the player’s reaction. It's not too late to buy.

Don’t you have an emergency method for online recharge? Maybe some bosses from other places will say that you put some points here after you play the game, but it is said that they don’t want a lot. A few hundred yuan is enough, as for Hangzhou, it should not be the case. Your sales can be delivered to people by bus, so I wonder why the advance payment will become the biggest problem you are facing now. .

Now after reading all your policies, I understand a little bit, Meng Qian, what do you think is your biggest purpose for selling these now? "

Meng Qian told the truth, "What I want is more Internet cafes to promote me."

"But didn't you find that you were in conflict with the sales goal?"

Meng Qian has never worked in sales in his later generations. He thinks that he is indeed a shortcoming in sales, but they always hide it when communicating with the company's sales. Seeing that Jin Miao seems to have insight, he immediately focused on it. ,"How to say?"

"Let me analyze the logic. What you want most now is the promotion of Internet cafes. The most direct way is to spend money, but the promotion fee of Internet cafes is not cheap now, especially for Internet cafes with a certain scale. It may cost a month to advertise." Spend hundreds or even thousands of dollars.

So on the premise that the company does not have such a large financial support, you thought of building a management system that may be equivalent to money for the owner of an Internet cafe to replace money, and then recruit sales. Running hundreds of Internet cafes, but the same 2,000 yuan may be the promotion fee of a large-scale Internet cafe for one month.

More importantly, sales can help you travel to more cities. As a boss, you certainly don't have the energy.

There is no problem with this logic itself, but the problem lies in that when the salesperson goes to face the owner of the Internet cafe, what he most wants may not be the promotion of the game by the Internet cafe.

Because Internet cafes do not get much vested interest in helping the game's best promotion sales staff, and the place where they can really gain quick benefits lies in selling point cards.

I can tell you with almost certainty that when the salesmen of your company go out to talk to clients, all they think about is how to promote the current point card preferential policy, how to make the owner of the Internet cafe spend more money to buy more point cards, Even if they know in their hearts that it is nonsense to sell some cards before the game is even launched, they will still do it because they can make a lot of money by selling this.

You have to be clear that they will not have a long-term vision. They are not you. How do they know whether the game will be popular or not, and how will they know whether the company will go bankrupt tomorrow? They only know that they can make a lot of money by selling point cards now.

So why do many Internet cafes refuse to even install games in the end? It's not that they refuse to install it, but that the sales have been selling point cards. After the talk collapses in the end, who is in the mood to think about installing games?

You said that when you communicate with them, they are always vague and unable to say anything. It is because they don’t want to say it. They tell you that the problem lies in the point card, and they tell you that customers from other places require you to advance money. Put point cards with them, that's because they want to win concessions from the company, they want to sell point cards, and they want to make money from you.

To put it bluntly, the problem you are facing now is that the goals of you and the salesperson seem to be the same thing, but in fact they are not the same thing at all. You give them points card commission to stimulate their enthusiasm and let them see the future of making money, but still That sentence, they won't look so far.

Although you also gave them a commission for promotion and cooperation, it is actually considered as a kindness, but that commission may not be appreciated by them in front of the commission of the point card. "

Meng Qian's brain kept turning to analyze and understand everything Jin Miao said, "So how do you think I should adjust now?"

"It's actually quite helpless. Your current problem is very real. It's about funds. If you want to promote, the most reasonable way is to go to Internet cafes and spend money. You have built an Internet cafe management system, which is very good. , but the addition of this link actually changes a lot of things. The best way for you now is to separate the promotion from the point card. The sales staff now only do promotion and only get promotion commissions.

Then all the Internet cafes will wholesale point cards from another department, but the sales will be tied to the store. Whether it is wholesale in advance or later, you will have a commission for the follow-up point cards of the cooperative stores you negotiated. "

With a word of awakening, Meng Qian immediately understood his problem, but when he was concerned about promotion, he did not control the focus of sales on promotion.

"Sure enough, there is a specialization in art." Meng Qian blamed himself and regretted a little, but he also understood that he was indeed an outsider doing things inside, and he couldn't say that he should make mistakes, but he could also say that there was an excuse.

"All departments of the company still have to slowly build up professional talents."

Xiao was depressed for a while, and was about to say something when Jin Miao spoke first, "Meng Qian, I have a question to ask you, if the promotion is in place, how sure are you of your game?"

"I'm 80% sure, it can be more popular than CS." Meng Qian is telling the truth, there are too many variables, he can't be 100% sure.

Jin Miao nodded, "Although I gave you a suggestion just now, from my personal point of view, I think it's a bit late, because there are not many Internet cafes now, and I guess you salesmen should run. Running away, to put it bluntly, all the bad impressions that should have been left have been left behind. Now that the policy has changed drastically, I am afraid that the sales staff will choose to leave directly. Anyway, they have nothing to lose.

Of course, the company is yours, and you have to think about how to take the next step. Everything I said can only be regarded as a personal suggestion.

What I want to talk about now is the cooperation I want. Since you said that what you want now is promotion, I can try to help you do this, but you have to spend some money. "

"How much do you need me to spend?"

"Let's put it this way, how much do you think going directly to an Internet cafe for publicity can have the effect you want, and I only need you to pay one-tenth of the money.

In other words, for 100,000, I will help you achieve a promotion effect of 1 million. "

Meng Qian looked at Jin Miao's eyes and began to change, "What are you going to do?"

"Actually, I did a wine business with a friend before, specializing in supplying the venue. In that business, the suppliers need to advance funds, and we even have to accompany the venue to open, otherwise the business will not be possible at all."

"Do you want to persuade me to advance money? Or to make connections?"

Jin Miao shook her head, "But I failed. To tell you the truth, only 100,000 of the 500,000 my father gave me is left, and the remaining 400,000 is in debt, and I will never get it back.

That failure made me spend a lot of time reflecting on my own problems. What I couldn’t understand the most at the time was, since the rules of this industry are so transparent, and since everyone does business like this, why did I fail after obeying the rules? , Is it true that others are trying to hold on with swollen faces to pretend to be fat?

It was not until later that I discovered a very important thing. On the surface, everyone seems to be playing like this, but in fact, there are only a few companies in the Hangzhou circle that really do this business well, and the rest are like A stunned young man like me always goes in to give money.

And those few companies that can start the business, in my opinion, they have grasped a core, the industry leader.

Now the entire Huaxia entertainment industry is in its infancy. Internet cafes also belong to the entertainment industry in my opinion, and this fledgling industry is actually driven by some people. The best way to break into this industry is to It is to directly attack the part of the leader.

I happened to meet some Internet cafe owners before, and together with some friends, this is a list I learned in the past few hours. At present, there are eight largest and most influential Internet cafes in Hangzhou. "

Jin Miao gave the list to Meng Qian and continued, "If we can win these eight Internet cafes, if these eight Internet cafes are advertising for "The Legend of God", if these eight Internet cafes are all cooperating with Dafeng Science and Technology Innovation, Other Internet cafes will follow quickly, and you don't even need to beg them, they will in turn beg you to install "Biography of God" in their place.

It is not an exaggeration to say that many Internet cafes in third- and fourth-tier cities will always keep abreast of the trends of Internet cafes in big cities. Similarly, the owners of small Internet cafes in Hangzhou have been paying attention to the trends of these industry leaders to see what games they are promoting now. , See what game they are playing now. "

Meng Qian immediately understood Jin Miao's meaning, "If they see that these leaders are promoting "The Legend of God" and they are all focusing on "The Legend of God", they will follow suit. So, I just spend the promotional money now To these leaders?"

"That's the reason, but it's not the way to do it, it's too simple to play like this.

First, there are a lot of games looking for them to advertise, and everyone has begun to learn to distinguish a little bit. Second, the charging standard of those guys is that they can kill you by one point and will never give you a little politeness. Third, since you want to If you spend money on publicity, you must increase your influence. What I just said about 100,000 to 1 million publicity effects does not mean that if you spend 100,000 to find these leaders, you don’t need to spend 900,000 to find other Internet cafes. I mean Said that the same money is spent on these leaders, you give me 100,000, and I will give you the effect of 1 million. "

Meng Qian's interest in Jin Miao increased greatly, and Jin Miao liked to use the word "play", which was very much to Meng Qian's taste, "How do you want to play?"

Jin Miao leaned forward and smiled meaningfully, "My mother told me since I was a child that I am very suitable to be an actor."