Restart the Flying Age

After a week of shop and sales, Lotus mobile phones became popular in the world.

A raised lotus flower sculpture on the back reveals the rare texture elements of contemporary mobile phones. The refreshing portability and ease of use make people feel that it is a kind of enjoyment to play.

Who said that the elements of science and technology cannot be combined with the elements of beauty?

At least Lotus phones have done this.

In stock exchanges everywhere, the first group of people who got rich began to take pride in owning a Lotus mobile phone.

During the conversation, Lotus mobile phones will be mentioned, such as when meeting to say hello and asking, "How is today?"

"Not bad, earned a lotus phone!" This is a show off from the proud.

Or a person with a bad face lamented, "Hey, don't mention it, it's too late to throw it away, and I lost two lotus phones!"

In the Baimeiqianjiao beauty salon, some women who have never used mobile phones, intentionally or unconsciously, no longer take pride in revealing a brand-name handbag or expensive jewelry, but are proud of their Lotus flip phones. .

Even when I was making a facial mask, I held my mobile phone to play Snake, and had a great time.

Unconsciously, the Lotus mobile phone has been listed by the upper-class ladies circle as one of the latest and most fashionable luxury products.

Because of this, it is hard to find a Lotus phone on the market!

Even in the black market of Shenzhen Huaqiangbei and Yanjing Zhongguancun, the price of Lotus mobile phones has soared to 8888 yuan!

Fully 2,000 yuan higher than the official label price.

It's no wonder that the heads of the three giants in Huaxia District are anxious like ants on a hot pot.

After all, the Lotus mobile phone was designed by Wu Tao with reference to product features around 2000. In terms of industrial design and styling, as well as the grasp of user needs, it is four or five years ahead of the three giants.

Obviously, this gap cannot be made up by a simple price reduction or other means.

In the final analysis, the root lies in the product.

However, few people within the three giants can realize this.

As the head of Motorola's China Regional Headquarters, Smith, after proposing the proud proposal to the headquarters, even felt that the dawn of victory was near.

In his opinion, Huaxia's companies want to play high-tech with Motorola, which has a deep heritage, but it is far from it!

Now let Yuanqi Technology, a Huaxia Turtle Company, taste the power of the supply chain system.

No matter how good the product is, the supply of spare parts in the later period can't keep up, and the production capacity can't keep up. Sooner or later, it will be beaten back to its original shape in the market!

However, when the US headquarters called back the next day, Mr. Smith couldn't sit still.

"Fak, how could this be? Why did the local turtles of Yuanqi Technology think of stocking raw materials and spare parts in advance?"

"I don't know, but according to the investigation, Yuanqi Technology has installed at least 6 million sets of communication chips. As a result, the remaining chip production capacity is tight, and we have to compete with Ericsson and Nokia for the remaining share!"

Smith couldn't help but rubbing the beard on his cheeks and chin.

"Can we only watch Yuanqi Technology invade our market share?"

"I'm afraid yes, Mr. Smith, the only suggestion I can give you is to increase sales as much as possible and increase market saturation before Yuanqi Technology's production capacity increases..."

How to increase sales? After all, don’t you still have to cut prices? Smith hung up speechlessly.

I didn't expect that the golden age of the China Market would end ahead of schedule.

The days when the profit rate broke through the horizon are gone forever.

Yuanqi Technology Preparatory Office, Wu Tao has been paying attention to the changes in the Lotus mobile phone market these days.

Seeing that the three giants are struggling to death, and the Lotus mobile phone is always hot and hard to find, he has completely let go of it.

At least until the big three launch next-generation mobile phone products, Lotus phones can sit back and relax.

In contrast, he is somewhat wary of the increase in the sales of Lotus phones on the black market.

So early in the morning, I called Yang Ge and Xiao Zixia to discuss this matter.

Xiao Zixia went to his office first and was a little disapproved of this matter, "Boss, it is the dealer who increases the price and has nothing to do with our company. What is the point of this matter?"

Wu Tao waved his hand, "You can't say that! Although an increase of 2,000 yuan will not reach our pockets, for consumers, it is the brand image of Lotus that is damaged."

"...May not see the importance of the brand right now, but in the long run, the brand image will become an intangible asset of the company, and it will become more and more important!"

At this point, Xiao Zixia was astonished, but it was just a bit easier.

The power of branding, this topic is not rarely mentioned in MBA courses, and it is commonplace in famous foreign economics textbooks.

Unexpectedly, when things were coming, I ignored the combination of theory and practice. After all, I was narrow-minded and short-sighted.

At this moment, Yang Ge rushed in, and as soon as he walked in, he said with great joy: "Boss, overnight, the price of communication chips on the market has risen by 50%! It is said that the three giants feel that the chip production capacity is insufficient and they are all raising them. Prices are rushing. Fortunately, we have enough stock in advance!"

Xiao Zixia thought: "Boss, should we take the opportunity to grab some more?"

Wu Tao waved his hand, "No! Our stock is enough to withstand more than half a year. By next year, communication chip suppliers will definitely expand their production capacity, and prices will definitely fall."

Instead, he said to Yang Ge: "Brother Yang, I'm calling you, let’s talk about increasing production capacity. This is the top priority of the company. After I return to Beijiang, you must do this well, the best Able to complete the task ahead of schedule!"

"Boss, you can rest assured to go back. I have planned the production capacity. If it goes well, I will complete the capacity improvement task one month in advance to meet market needs!"

"Okay! I'll give you a bonus at that time!" Wu Tao waved his hand.

"Then we're welcome!" Xiao Zixia and Yang Ge smiled at each other.

Watching the two subordinates leave in a hurry, Wu Tao packed up the homework and books that he had done in the company these days, and prepared to take it back to Beijiang tomorrow.

Not long after, the phone on the desk rang.

As soon as the phone was connected, Wang Renchu's enthusiastic voice came, "Mr. Wu, is it convenient? It will take a while to delay your precious time."

"Mr. Wang, please tell me something."

"That's it, Zhang Xiaochu, vice president of the Telecommunications Bureau, ask me to bring you a message, and I want to talk to you about the future cooperation between the two parties."

"It's fine to ask Vice President Xue for this matter."

"No, no, no~www.wuxiaspot.com~ Mr. Wu, Mr. Zhang wants to talk to you, not capital cooperation, but cooperation with Yuanqi Technology." Wang Renchu ​​explained, "You also know that in the past two years, The customer growth of BP machines has reached a bottleneck, and the China Telecom Bureau is always looking for new growth points."

"...The launch of the Lotus mobile phone allows the China Telecom Bureau to see the huge market potential and business opportunities here, so it seeks a comprehensive strategic cooperation between the two parties."

Wu Tao's heart shuddered, isn't it? Since the early 1990s, the development of BP machines has passed the peak period and has begun to decline. But now the price of a Lotus mobile phone has broken the 10,000 yuan threshold and entered the same order of magnitude as the BP phone.

This is really a big blow to the BP industry.

Coupled with the big price cuts of the three giants, the advantage of the BP machine is even gone.

The price of a better BP phone, plus the network access fee and various expenses, can even exceed half of the price of today's mobile phones!

As a result, the BP era will inevitably come to an end. The launch of Lotus mobile phone sounded the death knell of the BP era and became the last straw that crushed the BP era!