Rebirth of the Strongest Tycoon

While Rudolf Brook was talking, Xia Yu had already looked up.

These days, there are really few UK auto parts suppliers left.

In the report made by Rudolf Brooke, two acquisitions or shareholding targets were singled out in the UK.

And one of the goals was very special, which made Xia Yu's eyes light up, and could not help but sigh that Rudolf Brook had followed him for a while, and his courage and appetite had grown, and he even started the idea of ​​this company.

That goal is the Leyland Automotive Group.

Speaking of Leyland Automobile Group, ordinary people have never heard of it, but if it was renamed in 1989, it would be familiar to the Rover Group.

The formation of Leyland Auto Group is more complicated.

At the beginning, in 1952, the Austin Depot and Norfield Depot merged to form the British Automobile Company, which included Morris, Wolseley, Riley and other car brands.

Then in 1966, Rover Motors, the prestige and Rolls-Royce car company, was bought by British truck maker Leyland.

In 1968, the British Motor Company joined hands with Jaguar (Puma) Motor Company and Leyland Motor Company to form the British Leyland Motor Group.

It is a pity that the continuous merger and acquisition combination has greatly increased the strength of the Leland Auto Group, but due to improper management and the impact of the environment, the Leland Auto Group has been operating poorly and has fallen into a whirlpool of losses.

After a few years, it could no longer be sustained. It was taken over as a state-owned company in 1975, and it is still in the quagmire of losses.

The loss of Leyland Automobile Group is not an exception. In the current environment, almost all major British car companies are losing money. Only the Jaguar Motors under Leyland Automobile Group and Xia Yu's Rolls can maintain profits. Rice Motor Company.

Before being taken over by Xia Yu, Rolls-Royce Motor Company was also one of the loss-making car companies.

Let's talk about Leyland Auto Group, why Rudolf Brooke thinks it has acquisition value is because of its chassis and engine.

Leyland Automobile Group is the best chassis manufacturer in the UK. Before, Jaguar relied on the chassis of Leyland Automobile Group to build the car with the lowest chassis in the UK, and its performance was very good.

The chassis used by Rolls-Royce Motor Company is also supplied by Leyland Motor Group.

In addition to the chassis, the engine quality of the Leyland Motor Group is also exceptionally high.

The acquisition of Leyland Motor Group will give Rolls-Royce Motors a stable supply of chassis and engines, and Leyland Motors also produces other auto parts, which can complement Rolls-Royce.

This is just an advantage in auto parts, not enough to surprise Xia Yu.

What makes him happy is still behind.

This is about the level of British car brands.

Today, only Rolls-Royce, Bentley and Rover are the only British ultra-luxury car brands, or brands that have become aristocratic cars.

Among them, Rolls-Royce has always been dubbed the "aristocrat in the car", which represents the gentleman's demeanor of the aristocracy, so it is loved by the upper class.

Bentley's brand has always given people a feeling of the strongest and uncompromising, noble, elegant and solitary connotation, coupled with comfort and fine workmanship, it is also loved by the upper class.

Finally, the Rover car, which has been wandering for years, has been changed hands, but its popularity has not been compromised in the slightest.

Back then, the Rover P5 was deeply loved by the Queen of England and was known as the exclusive car of the British royal family.

If the Leland Automobile Group can be acquired, then the top three British car brands will be wrapped up by Xia Yu.

At that time, Rolls-Royce Motor Company can completely build itself into the top car company in the UK around the three brands, not to mention the sales volume, but in terms of popularity and positioning, it will definitely be the highest.

Do you think the Leyland Auto Group is all about that?

That would be a big mistake!

Leyland Auto Group is definitely a treasure to dig back and forth,

The Rover car brand is just one of them. Think of its previous series of mergers and acquisitions and combinations, and you can imagine one or two.

Rover's English name is Rover, while Land Rover's English name is LandRover. In fact, the Land Rover brand is within the Rover Automotive Group.

At the beginning, Land Rover used Rover's car brand, and it was not until later that Land Rover was used to develop a series of four-wheel-drive off-road vehicles.

In addition to the Land Rover brand, it also owns two car brands, MINI and Morris.

In the previous life, in 1994, the Rover Group, which was renamed Leyland Automobile Group, was acquired by the German BMW Group for 800 million pounds. After the acquisition, BMW spun off the three brands of Rover, MINI and Land Rover, and later sold Land Rover to The Tata Group of India was acquired, and the MINI was kept for personal use. Rover and Morris were sold to the Huaxia Nanjing Automobile Group in 2005, and Morris was later renamed MG.

In addition to the above, the Leland Automobile Group also owns 27.4% of the shares of Jaguar Motor Company, which is the largest shareholder. In the case of Sir William Lyons' retirement, Jaguar Motor Company was taken over by Leyland. The automobile group sent people to run it.

Leyland Motor Group has so many gold mines in the sedan segment and quite a few in the truck and bus segment.

Don't forget, the pre-merger Leyland Motor Company was a truck company.

In the 1950s and 1960s, Leyland Motors acquired many British car factories, such as ParkRoyal, Bristol, AEC, Abian, etc., and many of the bus series they owned were very famous, such as Dynaudio Jumbo and Leyland Victory II. model in it.

If the historical trajectory is followed, in 1987, the Dutch DAF Motor Company will acquire the Leyland truck business, and then sell it to the American Paka Motor Company.

On the other hand, Paka Motor Company is the first in the United States and the second in the world in the field of large trucks.

As for the bus manufacturing department, it was later split from the group and acquired by Regal Depot.

Having said that, if Xia Yu can acquire Leland Auto Group, his auto empire will expand rapidly.

At that time, there will be depots and brands in the fields of supercars, luxury cars, commercial vehicles, off-road vehicles, trucks, buses, etc., and the brand library will be enriched at once, and the background will increase several times.

If you were a little bit more greedy, and by virtue of Leyland Motor Group being the largest shareholder of Jaguar Motors, to acquire this now the UK's No. 1 car company, then the dominance of the British automotive field would be unshakable!

Left outside, only Lotus and Aston Martin can have a bit of strength.

However, both of them are supercar companies. Although they are famous, their output is small. They are often on the verge of bankruptcy, and there is no threat!

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