Perfect Superstar

"You have to compensate me!"

At home in Zichengyuan, Beijing, Chen Feier, who was sitting in front of the computer, said to Lu Chen coquettishly, "Hurry up!"

Lu Chen smiled and said, "What is the compensation? Didn't it just steal a few pumpkins from you?"

Chen Fei'er glared at him angrily: "You still have the nerve to say that if you come up with such an idea and ask me to advertise your game, his reputation will be completely ruined!"

Lu Chen hahaha: "This isn't an advertisement, isn't it, aren't you also hooked?"

Since playing the internal beta version of [Happy Farm] that day, Chen Feier became interested in it all at once. When Kaixin.com was officially launched, she immediately installed the app client on her mobile phone.

Not only that, but she also promoted it to her friends, and attracted a group of people to join it.

Chen Fei'er has debuted for more than ten years, and her daily contacts are basically insiders. Of course, most of her friends are also insiders. Everyone downloads and installs her for face, but she basically doesn't have much time to play.

However, [Happy Farm] is different from ordinary online games. It is a small casual game. Some people play on their mobile phones during work and leisure. First, out of curiosity or other things, they log in [Happy Farm] as a pastime. .

Then after playing, ** out of ten got in!

Of course, Chen Fei'er herself is no exception. As the first batch of registered users of [Happy Farm], she has been promoted to level 5, and the number of farmland has doubled. When she is free, she takes out her mobile phone to sprinkle water and eliminate insects.

And of course the fun-filled food stealing!

And the two blog posts she posted earlier are exactly the game marketing method that Lu Chen came up with. With the help of their huge fan base, they quickly promoted [Happy Farm].

It's just that Chen Fei'er basically didn't do online marketing in the past, but this time it's an exception for Lu Chen.

The effect is absolutely good!

Gao He, who was far away in Hangzhou just now, called Lu Chen. He was very excited, because since Chen Fei'er posted the second blog post, the number of visits to Kaixin.com has increased sharply, compared to the previous one. Hundreds of times!

This is the so-called fan effect. Popular stars like Lu Chen and Chen Fei'er have a high influence on the Internet. If they want to recommend some products, they can often get a lot of attention in a short time.

Gao He has great admiration for Lu Chen,

Before that, Lu Chen asked him to increase the bandwidth of the website server, and asked the technicians to work overtime to be ready, so that Kaixin.com did not collapse under the impact of the sudden surge of ip access.

And the number of downloads of [Happy Farm] has increased geometrically. The number of downloads in one minute is equivalent to the past day, which is unbelievable.

Of course, this is only a temporary phenomenon brought about by the fan effect. The success of [Happy Farm] depends on the charm of the game itself, whether it can attract players, retain players and make them willing to pay for props.

In the lower right corner of the computer screen, two Fetion signals showed that it was in the login state, and one of the icons was flickering frantically, indicating that a large amount of information was being transmitted.

This Fetion number is exactly the number that Chen Fei'er announced on his blog.

In order to promote [Happy Farm], Lu Chen specially purchased a pair of couple accounts from Feixun Company, mainly for the purpose of facing the public, without setting any obstacles, anyone can be added as a friend.

So once the number is announced, it is very normal to attract countless fans and friends to say hello. Of course, Lu Chen himself does not have the time and energy to manage it. In the end, he still has to throw it back to the company's PR and marketing department.

But tonight, he still took the time to reply to a few fans in person.

As for Chen Fei'er, she picked up the tablet and continued to browse the blog.

The fans are enthusiastic: "Sister Fei'er, don't worry, we will definitely steal all of Lu Chen's dishes!"

"Just downloaded and installed, still learning!"

"How much is your Fetion signal? Please add me as a friend."

"Tons of copper balls!"

"This game is very simple, easy to play, well-made, and interesting."

"I like playing small games the most..."

Casual games like [Happy Farm] have the lowest learning index. As long as they are not stupid, anyone can get started within a few minutes without any obstacles.

However, it is precisely because of the lack of challenge and learning that players get bored easily and give up when they get tired of playing it. It is very difficult to make money from the small game itself.

【Happy Farm】Although it belongs to the category of casual games, its exquisite production and strong interaction are by no means comparable to those of the same kind, especially the latter is more addictive and fascinating!

After Chen Fei'er and Lu Chen's joint marketing, [Happy Farm] became popular in a short period of time. It first caused an impact in their fan circles, and then spread like a plague.

Computers, tablets, mobile phones...More and more people have installed the [Happy Farm] client either in media advertisements, or seeing it in blog forums, or being recommended by relatives and friends.

[Happy Farm] relies on Fetion's powerful resources, enabling players to easily interact with others in the game, making "stealing vegetables" a craze.

When "A Chinese Ghost Story" was released on May 1st for the National Day, this casual game has already set off a wave of people stealing food. Jaw-dropping.

There have also been a lot of negative news, such as children secretly using mobile phones to steal vegetables in class, white-collar workers opening web pages to steal vegetables at work, and some people getting up in the middle of the night to surf the Internet in order to steal and pick vegetables, which has affected took a break.

But none of these negative news can affect the spread of [Happy Farm], and the number of registered users soared to 50 million+ within half a month, of which more than half are active users!

This statistic is very scary, and the surge in users has also brought a lot of money to Kaixin.com and Kaixin Huyu. Although the props sold in [Kaixin Mall] are very cheap, it cannot support the huge number of users.

Therefore, after spending more than half a year of burning money in the early stage, Happy Interactive Entertainment has successfully embarked on the principle of profitability, continued to recruit troops to expand its strength, and moved towards a higher goal.

And Lu Chen handed over the control and management of Happy Mutual Entertainment to Gao He and his wife, and led Chen Fei Media to start the preparation and filming of the third TV series.

In addition, there is the recording of the variety reality show - "The Voice of China"!

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The second update is here, please subscribe for support! ! ! (To be continued.)