Perfect Superstar

In April, the domestic film market is very hot. Two Hollywood blockbusters and many new domestic films were released. Among them, the sci-fi blockbuster "Decisive Battle of Vulcan", which was shot by American Superstar Pictures with an investment of 170 million US dollars, has exceeded 1 billion at the domestic box office. Proud.

But in April, "Decisive Battle on Vulcan" is definitely not the biggest winner. The China-Hong Kong co-production "A Chinese Ghost Story" opened on April 2 and opened at a low rate with a 15% screening rate. By the 20th, it will hit the box office It also broke through 1 billion, surpassing the upcoming "Decisive Battle of Vulcan", which is just around the corner.

At the same time, "A Chinese Ghost Story" also set a sales record of 125 million peripherals, which not only created the top record of domestic film peripheral sales, but even left behind most Hollywood blockbusters.

While winning high box office and high peripheral sales, "A Chinese Ghost Story" has continued to receive good reviews on the Internet. The score of Guangying.com has always been above 8 points, and the freshness of Tomato.com has not been lower than 85%. Discussions about this movie It has become a trend in blogs and bbs forums.

Domestic filmmakers suddenly discovered that, in addition to spending money on high-cost special effects blockbusters and youth idol films, it turns out that this kind of film that combines elements of fantasy, ghosts, romance, etc. can also achieve such great success.

This has brought about several rather interesting phenomena, that is, the sales volume of "Strange Tales from a Liaozhai Studio" in the book market has soared, and even sold out, causing many publishing houses to rush to print.

There are also many well-known screenwriters in the industry who have been invited by film companies and entertainment media companies to adapt the stories in "Strange Tales from a Liaozhai Studio".

There are nearly 500 short stories in "Strange Tales from a Liaozhai Studio", among which are "Liancheng", "Abao", "Xiangyu", "Xiaoxie", etc. "Painted Skin" and "Nie Xiaoqian" are one of them.

These fantasy stories truly express the longing and longing for free love of young men and women. The characters in the stories are vivid and vivid, the plots are twists and turns, the structure is rigorous and ingenious, and the writing is concise and delicate. It can be called the pinnacle of classical Chinese short stories. It is very suitable for adaptation into a movie.

With the extremely successful example of "A Chinese Ghost Story", investors with a keen sense of smell will naturally focus on this collection of Qing Dynasty novels. It is estimated that there will be many adaptation films released this year and next.

Pu Songling, the author of "Strange Tales from a Chinese Studio", was born in the Qing Dynasty, so he would not have any copyright requirements. The cost of adaptation can be said to be very low. As long as it is hyped according to the model of "A Chinese Ghost Story", he can follow suit and make a profit.

At this time, everyone also habitually ignored "Painted Skin", which had a huge investment and hit the box office.

The brilliance created by "A Chinese Ghost Story" made the newly established Chen Fei Media an instant success. Lu Chen and Chen Feier also gained more popularity because of this. Both blog fans broke through 50 million, and their status in the circle has risen again. cut.

Among the entertainers in the entertainment industry, movie stars have the highest status. The real top celebrities basically have film honors, some have box office achievements, and some have won international film festival awards.

The difference between Lu Chen and Chen Fei'er is actually the awards and honors in these movies. If they can be crowned best actor and best actress, they will be considered to have reached the pinnacle.

Chen Feier's subversive appearance as the villain boss of "A Chinese Ghost Story" has also become a topic on Inspur's blog. Many fans praise her breakthrough in acting, but also lament and complain that she is not a real heroine .

At 8:15pm on April 20th, Chen Feier suddenly updated her blog.

In the blog post, she posted a picture. The blue sky, white clouds and sunshine are shining brightly. A piece of farmland has been reclaimed in front of the cartoonish farm, which is full of green plants, and there is a very cute puppy squatting beside it.

If you just look at this picture that looks like an illustration in a children's book, everyone will definitely be baffled and don't understand what it means. At best, you can only judge that it is a screenshot of a web game.

Below the picture,

Chen Fei'er added a line of text: Warn someone, if you steal my food again, I will let the dog bite you!

After the exclamation point, a cute Q expression representing anger was added.

Chen Feier's blog has 50 million+ fans. These fans are not zombie fans created by marketing. Although there must be a large number of dormant accounts, the number of active users is still considerable.

This can be seen from the number of retweets and likes of her usual blog posts. Ordinary sharing of feelings or selfies can easily get millions of likes and hundreds of thousands of comments.

So as soon as this blog post of hers came out, it immediately attracted the curious crowd of countless fans.

"Who messed with my Fei? Kill him!"

"What kind of game is this? It looks very interesting."

"555, I, Fei, have also fallen into blog marketing and promotion."

"Someone? Who is that person, could it be my morning?"

"Hahaha, my Fei is so cute, it must be Lu Chen, let the dog bite him!"

"Sister Fei'er, what game are you playing? I want to play too."

"I feel like I'm going to be fed dog food again..."

In just over an hour, this blog post has been reposted 50,000+ times, and the number of comments is as high as 100,000+, which shows Chen Feier's current popularity.

Everyone knows that Chen Feier's blog post should be about game promotion, but she is different from those celebrities who advertise on their blogs every day. Except for a very small number of brands she endorses, she basically does not do online marketing.

Rare things are more expensive, which inevitably arouses strong curiosity, what kind of game can make Chen Fei'er make an exception, and this is obviously not that kind of large-scale online game, it's just a small game.

At 10 o'clock, Chen Fei'er posted another blog post, taking the initiative to reveal the answer to the mystery.

She said that she recently played a webpage game called [Happy Farm], and through Fetion registration, she can interact with friends in the game, which is very interesting and fun.

In the end, Chen Fei'er also added a Fetion ID: This is someone's number, everyone can add him, and then steal all the vegetables he grows together!

The exclamation point is followed by a sinister emoji.

Now the fans were immediately blown away, "someone" was obviously Lu Chen, and Chen Fei'er announced Lu Chen's personal phone number.

Then everyone didn't care if it was some game marketing or not, they added Lu Chen's Fetion signal one after another, and they passed it directly after adding it, without needing to apply for verification.

There are more fans who searched for "Happy Farm" through search engines and found Kaixin.com in the first place.

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