My Return to Life

Fang Nian took his time and said, "Let's talk about Xiaomi's new sub-brand Redmi."

Lei Jun: "(⊙o⊙)"

Good guy!

This directly determines the brand name?

Lei Jun felt that he came to Shanghai to eat whales today.

Maybe it's because the capital city is not close to the sea, but Shanghai is close to the sea?

After thinking about it in a mess for three seconds, Lei Jun smiled and said, "Boss Fang's proposal is very constructive."

Then he happily said: "Then... let's call it the Redmi Project!"

"Anyway, we have already registered red, orange, yellow, green, blue, blue and purple."

Hearing this, Fang Nian laughed: "Look, this is the tacit understanding of the first pick."

In my heart: "...it's easy to say."

Needless to say, Xiaomi and Redmi will have a considerable influence in the next few years.

Not to mention that Chinese people have heard of it, at least among the Internet users, most of them have heard of Xiaomi mobile phone and Redmi mobile phone.

Fang Nian is certainly no exception.

So when it comes to this sub-brand, the first reaction is Redmi.

"..."

Fang Nian took a sip of tea and waited for Lei Jun to speak first.

Having said that, Fang Nian, who is also a member of the Nuwa Alliance, doesn't care much about Weiwo, Opal, Juchang, including Meizu.

Although Frontier Angel is also one of the major shareholders of Meizu.

The reason why I care more about Xiaomi.

It's not all because Xiaomi is obviously more competitive, Lei Jun understands business strategies better, and it's also because of a higher shareholding ratio.

Let's put it this way, the shares of Fang Nian and Lei Jun can basically influence any decision of Xiaomi's board of directors.

If you count the other co-founders, the remaining investor opinions can be completely ignored.

Followed by……

Lei Jun always likes to find Fang Nian.

After all, the 5% permanent shares that Xiaomi gave to Fang Nian cannot be given in vain.

Lei Jun needs Fang Nian's advice on strategic development.

Sometimes when I think about it carefully, Lei Jun’s vision is so precise that he tied Fang Nian’s 5% permanent shares to a strategic chariot at the beginning of Xiaomi’s founding...

Facing Fang Nian's calm gaze, Lei Jun briefly stated the meaning of the leader of the competent department: "..."

At the end, he concluded: "The thinking of the relevant competent authorities is like this. I hope that Xiaomi can drive the domestic mobile phone industry chain."

"Of course, the leaders also know the direction of Shunwei Capital's investment, and presumably they also have considerations in this regard."

After listening to Lei Jun, Fang Nian fell into deep thought.

There was no rush to speak, and no excuses.

Lei Jun didn't urge him either, and made and poured tea in a leisurely manner.

After all, only Lei Jun and the leaders know what Lei Jun said.

Lei Jun’s words revealed more things this time, and the leaders of relevant departments seem to have high expectations for Xiaomi.

It is hoped that Xiaomi can integrate and improve the domestic industrial chain and even catch up with the top international standards.

How should I put it, this information alone is important.

In the past two years, Fang Nian has read every general direction policy document, development plan, etc. issued from the national level.

It also includes some development outlines that have been introduced before.

Naturally, it also includes the 125 plan released publicly on March 16,

The full text is more than 50,000 words, and Fang Nian has read it several times without missing a single word.

Speaking of which, during the expert demonstration stage, many people Fang Nian knew had more or less a little bit of Fang Nian's intentions in it.

This is Mr. Fang's influence.

In fact, at the highest level, we have always had a very clear understanding of domestic and foreign development trends.

Including the development of the information technology industry, including the development of basic science.

For example, the nuclear high-base project is a model.

Anyway, if we can really follow the plan 100%, there will be no single enemy in the world.

So when it comes to Xiaomi specifically, this proposal by the leaders of relevant departments has a very far-reaching purpose.

There should be several steps, such as: integration, perfection, catch-up.

Thinking of this, Fang Nian drank a cup of warm tea.

Slowly said: "Mr. Lei, in your opinion, what level does the competent authority want Xiaomi to achieve?"

"It's hard to say." Lei Jun murmured, "I have discussed with Mr. Bin several times, but we are still not sure."

"But I think there should be something similar to the planning steps above."

Hearing this, Fang Nian's eyes moved lightly: "What step can Xiaomi do internally?"

Lei Jun replied: "It's hard to say. According to our previous speculation, the competition in the smartphone industry is extremely intensified now. Although Samsung's deep participation in the Chinese market through cooperation with the frontier will increase competition, it will still be a feature phone in the next two years. Lord..."

"In other words, it is very likely that the Redmi Project will go bankrupt halfway."

As he said that, Lei Jun analyzed: "Take Huaqiangbei as an example, when Apple's new mobile phones are launched, counterfeit mobile phones will appear in at most half a month, followed by a large number of white-brand mobile phones, and they are often the fastest to respond;

Although Nüwa Lab no longer releases a stable version, there is still a completely open source Android option;

In particular, Android is much better than the Nuwa system in adapting the entire hardware system;

Taking all these factors into consideration, it is hard to say how smooth the Redmi project will be. "

Fang Nian nodded in agreement: "Indeed, the primary goal of the Redmi Project is the civilian price."

Although the sub-brand of Redmi was very successful in the previous life, no one knows what the result will be until it is implemented.

After a short pause, Fang Nian asked again: "What is the development status of the industrial chain invested by Shunwei Capital?"

"It has been exactly 11 months since the first investment was made, and Shunwei Capital has invested in more than 300 small component manufacturers."

Lei Jun talked eloquently.

"Basically, the development is going smoothly, because the market demand has not been small."

"Specifically, the three categories of memory, display screen, and processing chip are zero investment;

There is absolutely no way for memory, the investment in this area is too huge, it is not an area that Shunwei Capital can enter, and there is no domestic company that can do it, so it can only be selected from Samsung and others;

The display screen can be supplied by BOE, and the processing chip can only choose MediaTek from the current point of view. "

Having said that, Lei Jun couldn't help but looked at Fang Nian and sighed.

He had thought about using Bai Ze's chip from the very beginning, but Fang Nian made it very clear.

The price of 195 yuan is not at all affordable for the Redmi Project, which is clearly a low-end series. Maybe a processing chip can take up the cost of ?.

Fang Nian shook his head amusedly: "The Mi 1s may not be able to hold down the cost of Shenlong 1."

"..."

"Before I came, I conducted a complete investigation on the investment coverage and industrial chain of Shunwei Capital." Lei Jun smiled and continued.

"This is the result of the investigation."

"..."

Fang Nian took it and browsed quickly.

This look is five minutes.

Because Shunwei Capital has invested more than 1.5 billion yuan in funds, in the domestic industrial chain supporting smartphones, the outstanding performance is basically Shunwei Capital's investment.

That is to say, the connector is not too prominent, after all, it has already been formed.

Others, ranging from a large battery to a small motor module, have achieved rapid development after the capital injection of Shunwei Capital.

Anyway...

It can be seen from this information.

Once the red rice plan starts from the integration of the industrial chain, the biggest winner will not be Xiaomi, but Shunwei Capital, which holds the largest share in Fang Nian.

Can quickly grab enough profits in the primary market.

Seeing the back, Fang Nian yelled, "Hey, there are some parts supplied to Samsung and htc?"

Pay attention to the official account: the base camp of book friends, pay attention to get cash and coins!

Then the topic changed: "It seems that Mr. Lei already has a plan?"

"I can't say it's a plan, it's just an idea. It's what you mentioned, Mr. Fang, to optimize the domestic industrial chain and make mobile phones at national par." Lei Jun replied.

Hearing this, Fang Nian thought for a while and said calmly: "If this is the case, then through the integration of the industry chain, use Xiaomi's successful experience to squeeze out the entire market for knockoff phones, and the development will basically be stable."

Lei Jun's eyes lighted up at the idea of ​​directly eliminating counterfeit phones, and he smiled slightly: "Then follow what Mr. Fang said."

"Could it be that Mr. Lei doesn't think so?" Fang Young said with a smile.

Lei Jun shook his head in denial.

"..."

Next, the two further discussed the key nodes of the Redmi project.

Fang Nian did not hide it, and expressed some expectations of Nuwa's laboratory more clearly.

certainly……

The Redmi Project was inevitably incorporated into a large-scale loose development plan by Fang Nian.

Fang Nian and Lei Jun exchanged views very quickly.

"I think the description of a thousand yuan phone is not accurate enough. It should take advantage of Xiaomi's strengths in the cost-effective field and compress it to the extreme."

"On this point, I generally agree, but... In this way, the big pepper is likely to become cannon fodder first."

"Business development has always been about survival of the fittest. Originally, the root of investing in Yuxin Era was to better build the Nuwa certification system. This matter has been completed, and the next step is naturally to see his ability."

"It's rare that Mr. Fang is so straightforward."

"..."

"Compared to the fact that the best smart phones are Xiaomi's 1999 at least, according to the current actual salary income analysis, the Redmi Project naturally has a large number of users;

Therefore, every increase or decrease of 50 yuan in the pricing strategy is very important, so we can only do more market research. "

"It's natural, every 50 yuan is very important to the audience."

"..."

In the end, Fang Nian said calmly: "In the end, I personally hope to guarantee the user's gaming experience to a certain extent."

Hearing what Fang Nian said, Lei Jun's eyes lit up: "As expected of Mr. Fang, good strategy!"

"Basic operations are basic operations." Fang Nian hurriedly said modestly.

"..."

Fang Nian's words completely cleared Lei Jun's thinking.

All of a sudden, I understood Fang Nian's entire strategic planning and layout from last year to the present.

Starting from the Nuwa system, to the Nuwa Alliance, then domestic smartphones, then mobile social networking, and then to Dangkang mobile games, through influence clubs to hit the industry, and finally to make up for it with Redmi, which is aggressively attacking the counterfeit machine market. Qi gap.

It's like saying...

A global game of chess.

The development of mobile games has now entered the fast track.

But the user group that can enjoy mobile games is not large.

The main reason is lack of equipment.

Although there are already a large number of large-screen candy bars in the cottage, they have almost no gaming experience.

The birth of the Redmi Project will effectively promote the further development of the mobile game industry and fill in the last gap in the story.

Because according to the discussion between Fang Nian and Lei Jun, Redmi mobile phone will become a purely mobile brand.

Lei Jun took a sip of his tea and took the time to ask, "Mr. Fang, can you tell us what you expect from the Redmi phone?"

"Strive to go public in August, and sell 50 million units within this year." Fang Nian said casually.

Lei Jun almost spit out the tea, and said: "Even if one machine only earns 20 yuan, and it earns 1 billion yuan in net profit in four months, it's a money grab!"

"50 million is just a small amount. As long as you work hard, Mr. Lei, the first generation of Redmi phones can sell for 100 million." Fang Nian said with a rhyme.

"It is estimated that nearly 500 million mobile phones will be sold in the Chinese market this year, of which 400 million may be less than 1,000 yuan. Redmi plans to target this market. It is not difficult."

Lei Jun opened his mouth and choked out a sentence: "Boss Fang makes a lot of sense, but I'm speechless..."

"..."

In short.

Fang Nian's expectations were not unrealistic.

Because Shunwei Capital began to invest funds to help the domestic industrial chain as early as a year ago.

This year, Fangnian personally trusted a fund of RMB 500 million to Shunwei Capital, which was invested within one month, which again gave a great boost.

That is to say, when Lei Jun wanted to let Xiaomi hit the mid-to-high end step by step and build a stronger brand power, Fang Nian had already prepared all the prerequisites for the Redmi Project for Xiaomi.

Just wait for the relevant department to raise it suddenly.

With Xiaomi's current capabilities, two months is enough to design a good national mobile phone.

R \u0026 D funding?

Xiaomi is not short of money now.

Not to mention the sales of Mi 1, it doesn't matter that Xiaomi raised US$165 million in financing some time ago, which is only tens of millions of RMB in research and development expenses.

"..."

From the cooperation between Mi 1s and Frontier, to the strategic combination of the Redmi Project and Shunwei Capital, it only took more than two hours to fully decide.

For Fang Nian, after drinking tea with Lei Jun, he put down his concern about the mobile phone industry.

Become lazy again.

…………

the next morning.

Mr. Wen Ye and Mr. Lei Jun respectively represented Frontier and Xiaomi Technology to sign the framework of an in-depth cooperation agreement in Shanghai.

And a special media press conference was held.

A joint announcement was made:

"Xiaomi's next-generation mobile phone will launch Shenlong 1!"

The message is very simple.

but……

It exploded immediately.

The media reporters at the scene raised countless questions.

"Hello Mr. Lei, may I ask why Xiaomi chose Shenlong 1?"

"The high performance of Shenlong 1 has been generally recognized. Is it the reason why Xiaomi chose it so quickly?"

"..."

Unsurprisingly, after the news came out, related problems almost appeared online.

What do you think of the cooperation between Xiaomi and Frontier Baize Lab? How to see the rapid commercialization of Shenlong 1?

"..."

At this time, most people are still immersed in Apple's hardware and software system being broken down by the frontier, making up jokes to ridicule Apple.

And look forward to the upsurge of public opinion that Nuwa Lab can open DeskOS to the public.

Shenlong 1 has already started the commercialization process.

The first cooperation was reached so easily.

With the popularity of Xiaomi mobile phones, the first order of business may be the shipment of nearly 10 million chips, which is simply amazing!

All of a sudden, it hit the softness in the hearts of many violent netizens.

"How do you think about it? I'll lie on the bed and watch, Xiaomi, hurry up, make the phone as soon as possible!"

"Look? Look at the hammer! Wait for the listing, my wallet is ready!"

"I like such efficient movements!"

"As expected of the frontier, it's so awesome that I don't explain it!"

"..."

Under the superficial high-profile, Xiaomi quickly launched the Redmi Project internally.

Lin Bing personally led the formation of the Redmi team.

With the help of the resources of Shunwei Capital, the optimization and integration of the domestic mobile phone industry chain began.

The end of copycat phones is coming.

A new era is coming quietly...