Entertaining Children

As soon as Xiao Yao and the others entered the lobby after returning to the hotel, a young man of golden white who was paying attention to the movement at the door stood up from the sofa in the rest area and walked towards Xiao Yao and the others. ? W≠W≥W≥. ≥8≠1≠Z=W≈. ≥C≥O≈M

"Mr. Xiao? Hello, I'm Jill Bendmo, Mr. Grotz's assistant. Mr. Grotz just talked to you on the phone." The young man walked up to Xiao Yao and stretched out his hand, speaking with a slight accent Greeted in English. He accompanied his boss to the awards ceremony of the Short Film Festival, and he had seen Xiao Yao accept the award on stage, so he knew what Xiao Yao looked like.

"Hello." Xiao Yao reached out to shake hands with the young man, and said with a smile, "Where are Mr. Grotz and Mr. Sanier?"

"They've arrived. They're waiting for you in the hotel's coffee shop. Please follow me." Then, the young man named Jill Bendemo made a gesture of invitation, turned around and led the way.

"Boss, Miss Yiran, it's nothing to do with me, why don't I go back to the room first?" Pei Minyi felt that this kind of occasion didn't seem to require the presence of her assistant, so she whispered to Xiao Yao and Fang Yiran, wanting to take the initiative avoid.

"No." Fang still refused.

"You have to go together." Xiao Yao also said, "You don't need to talk, just watch from the side."

"You don't really want to train me to be an agent, do you?" Pei Minyi pouted and complained in her heart, "Why do you need so many agents by yourself?"

The young man brought Xiao Yao and others to the door of a private room in the coffee shop, knocked lightly on the door, and opened the door to invite a few people in.

Sitting on the sofa in the private room were two middle-aged men, both in suits and leather shoes. They had a strong businessman's air and looked very shrewd.

When the two saw Xiao Yao and others entering the door, they both stood up politely. The middle-aged man in the dark blue suit spoke first, "Mr. Xiao, hello, I am the director of the Michelin tire marketing department, Saof Sanier. This is Martin Groz from the German headquarters of the BMW Group Sir." Saying that, Solph Sanier handed out his business card.

After Xiao Yao took it with both hands politely, another middle-aged man in a black suit also took out his business card and handed it over, "Hello, Mr. Xiao, I'm Martin Groz. Congratulations on winning the prize today."

"Thank you." After Xiao Yao also took it with both hands, he handed both business cards to Fang Yiran who was behind him and put them away. A simple business card with name and contact information printed on it, and then Fang Yiran, Pei Minyi and Muying were introduced to the two.

Hearing from Xiao Yao that Fang is still a manager,

Solf Sanier and Martin Groz both showed a look of surprise. As an award-winning short film director, Xiao Yao's youthfulness had already surprised them once at the award ceremony. They never expected that his manager would be such a young girl who looked only in her twenties. Judging from the actions of the two just now, they thought that Fang was still just Xiao Yao's assistant.

Generally in the entertainment industry, the achievements of stars have a lot to do with the painstaking efforts of their agents behind them. They found Xiao Yao this time, not only because Xiao Yao won the award at the film festival, but also partly because they found out that Xiao Yao was the one who made the stock of United Airlines drop for more than ten days in a row with a spoof video People, and Keith Craig and his wife in the United States are related. In their thinking, Xiao Yao was able to achieve such an achievement at such a young age, and the manager behind him must not be simple, so they were surprised that the other party was still young.

Because they planned to have a long talk, Soph Sanier and the others directly ordered a whole pot of coffee and a set of coffee cups. After calling everyone to sit down, Jill Bendemo didn't call the waiter anymore, and poured coffee for Xiao Yao and the others by himself.

"Miss Fang, we don't have your contact information. We got the contact information you kept through the staff of the film festival organizer. I didn't expect that you left Mr. Xiao's phone number." Soph Sanier simply asked Fang still explained.

Unless you have an excellent personal relationship with the star himself, you usually go through his agent in advance when looking for a star to talk about work. Soph Sanier didn't mean that the other party was still in awe, but he just didn't want to leave an impression of being unruly, so he explained this sentence.

"It doesn't matter," Fang still smiled, "Actually, my agent is different from other agents. Xiao Yao has always made his own decisions about what job to take, and I am only responsible for specific contract negotiations and liaison work. He has been at the film festival for the past few days, but I have been traveling in Clermont-Ferrand. In order not to affect my travel plan, he left his personal phone number with the organizer. But just now he gave you his business card His phone number is his work phone number, and under normal circumstances, I have it in my hands." Fang Yiran naturally understood what Solf Sanier meant, and explained it with a smile.

"I see." The two middle-aged men on the opposite side nodded slightly, and thought in relief, "It sounds like a senior assistant under the name of a manager, no wonder they are so young."

But in this way, the two became more interested in Xiao Yao.

"Mr. Xiao, we talked about it on the phone just now, what do you think about coming to direct the new season of BMW TV commercials for us?" Martin Groz asked Xiao Yao, starting to get to the point.

It was BMW who was going to shoot the advertisement, and the people from Michelin were just accompanying them and helping to communicate with each other as a landlord. So when it came to the topic, it was the people from BMW who spoke, and Michelin's Sof Sarnier just sat on the side and talked about it. Didn't even do this.

"I want to ask first, are you just looking for a director? Have you done the planning of the advertisement? What's the budget? Have you decided on the actors and production staff?" Xiao Yao didn't rush to answer, but instead asked a series of questions.

"None! The new season of commercials is currently under planning, and what you just said has not been finalized." Martin Groz shook his head and said, "I noticed that you were the director and screenwriter of the award-winning short film, so I want to hear if you have any good ideas. Of course, if you just want to be a director and have no idea about the shooting content, people from BMW’s own publicity and planning department can provide ideas, or you can find a world-class advertising company to do it. plan."

"No, it's the opposite." Xiao Yao also shook his head and said, "I still have a job in China recently, so I don't think I can be an advertisement director for you, but I have some ideas about the creative ideas of advertisements, and you are willing to listen to them. Do you hear it?"

A look of disappointment flashed across Martin Groz's face, but he still nodded and said, "Of course, please tell me!"

Xiao Yao took a sip of coffee, moistened his throat, and then said: "I'm going to shoot the advertisement as a story: the protagonist is an extraordinary driver, freelance, and short-term hired to drive or deliver goods His employer is the CEO of a big company, he was kidnapped, and he went to meet with the kidnappers with a ransom, and found that the employer was not with the kidnappers..." Xiao Yao took the photo taken by Wu Yusen for BMW in his previous life The general plot of "The Hostage" was told to Martin Groz.

"Sounds good," Martin Groz nodded noncommittally, thinking that the plot is not very novel, like a clip taken from a movie, but this kind of advertisement with a plot sounds quite innovative, but the problem is ...Martin Groz asked Xiao Yao, "Can you tell me, how long will your advertising idea last?"

"About eight to ten minutes." Xiao Yao recalled.

As soon as Xiao Yao said this, everyone at the scene showed a look of surprise. Martin Groz smiled wryly: "Mr. Xiao, our BMW is going to shoot commercials, not short films."

"Why can't we make advertisements into short films?" Xiao Yao laughed, "Since movies can have embedded advertisements, why can't we turn advertisements into movies?"

"Then can you tell me which TV station in the world will run an eight-minute commercial?" Martin Groz spread his hands.

"No." Xiao Yao said, "But we can put this complete commercial clip on your BMW official website. As for the TV station's commercial, I have two suggestions: first, put the most exciting few tens of seconds of the clip The clip is intercepted and put on the TV station as an advertisement, which will involve the plot of the story, which will naturally bring suspense to the audience, and then we tell the audience at the end of the advertisement that if you want to watch the full version of the plot, you can go to BMW’s official website to watch it This will not only give the audience a deeper impression, but also bring more traffic to BMW's official website. Second, we divide the short film into several sections and play them separately. Anyway, the advertising time you bought must be fixed. There is a "to be continued" to announce the broadcast time of the next part, so that interested viewers follow the advertisements like chasing dramas. No matter which one, I think there will be better advertising effects."

"Shoot the commercials like a movie and release them like an episode?" Martin Grotz summed it up brilliantly, and then laughed, "This is really a very creative idea."

"You can say that." Xiao Yao nodded, "Also, we can make this commercial film into a series. I can provide you with three to five scripts, the same protagonist, but different stories. The protagonist's occupation is Driver, you can also let the protagonist drive different models in different stories according to your marketing strategy. If the previous effect is good enough, maybe you don’t need to go to the TV station to advertise in the future, as long as you release the notice of the new advertisement, people will flock to it. I went to your official website to watch it. In addition to the official website, the video website is also a good choice, and you can set up a special channel for BMW series movies on pV.”

In the previous life, BMW made a series of short films starring Clive Owen. "Hostage" directed by John Woo is just one of them. Xiao Yao has seen and remembered "Heart" by Joe Callahan, "Ambush" by John Frankenheimer, and "Star Wars" by Guy Ritchie. ", and more recently Neil Blomkamp's "Escape," it's not hard to come up with a series.

"Sounds very interesting!" Martin Groz was already moved by Xiao Yao's description, and he agreed with his idea very much in his heart, and he tried again, "Do you really not want to direct the script you provided? "

"Since it's a series of movies, maybe I'll try to direct one of them in the future, but not now, not the first movie you'll release next season." Xiao Yao said, "Besides my own other work arrangements, I am not yet sure about my ability. Although I won the award today, you should be able to see that this short film of mine is based on the plot. I think I still have a lot of control over the action scenes. It’s lacking. I think I still need to accumulate more experience before I can direct such a movie.”

"However, I do have recommendations for director candidates." Xiao Yao pointed to Mu Yingdao beside him, "This Mr. Mu is a graduate student in the Department of Directing from Southern University. He is familiar with Hollywood commercial films and has experience in commercials. His short film was also shortlisted for this short film festival. Although he didn't win the award, being shortlisted is a kind of affirmation of his ability, isn't it? More importantly, he is also good at shooting action movies , this time the works shortlisted for the film festival are action movies.”

He is good at action genres, has experience in making commercials, is familiar with commercial films, and being shortlisted for short films at the film festival at least proves his ability to shoot short films. Mu Ying is indeed a very suitable director. The only problem is that he is not well-known. Knowing whether it can hold star actors, this series of movies also needs a Hollywood first-line star to be the leading role in order to be able to sustain it. However, in Xiao Yao's mind, this problem is actually not that big of a problem. After all, directors and actors are different. No matter which world, it's not like I haven't seen a big name in a play directed by an unknown newcomer.

"We'll think about it, Mr. Mu, please leave me the contact information later." Martin Groz said something to Mu Ying, then looked at Xiao Yao again, "You know, I'm here today just to have a preliminary meeting with you. Contact. The advertising plan is not a trivial matter. I can’t make a decision by myself now. It needs to be discussed and approved by the relevant person in charge of the company and other high-level executives. I personally appreciate your idea and will try my best to get the company’s approval. This idea. In order to make my words more convincing, I need a complete plan, at least a script, I wonder when you can provide it to me?"

"I'm going back to China tomorrow..." Xiao Yao said.

"It doesn't matter, we keep in touch at any time." Martin Groz said, "The script can be transmitted through the network, there is no need for me to go to China or you to come to Munich."

"What I mean is that I will write the script tonight." Xiao Yao continued, "In terms of publicity, I have already said the idea. As for how to operate, I think your company also has professionals in this area, so I don't need it Should the screenwriter write down the detailed operation steps?"

"Of course!" Martin Groz laughed.

"Okay, then please give me the detailed product information of your main models for the next season," Xiao Yao said, "I will send my script to your mailbox before ten o'clock tomorrow morning."

"Product information?" Martin Groz asked puzzled, "Isn't the car the protagonist's car in the movie, in the form of props?"

"Of course, although this is a movie, it is also an advertisement. If you don't know the product, how do you plan the advertisement?" Xiao Yao said with a smile, "We need to reflect the characteristics of BMW cars in the details of the movie, whether it is appearance details or performance. But It’s not just a close-up shot of a car logo.”

"That makes sense," Martin Groz nodded. "We didn't bring the product information with us. We will give it to you as soon as we get back to the hotel."

"Okay," Xiao Yao stood up and stretched out his hand, "Then let's talk about this first today. Mr. Mu and I are going to catch up on the script tonight. After receiving the product information, we will design the details according to the characteristics of the vehicle. I hope we can Pleasant cooperation."

"I think so, I have great confidence in you now." Martin Groz held Xiao Yao's hand.