Ace Hollywood

For several years, Daniel has always been at the center of the media every awards season. √∟ But in the extremely developed Hollywood entertainment media industry, it is impossible for him to have only one core. What's more, he is far away from Vancouver to shoot movies, and his subjective initiative is much worse than many people. The team is even hesitant to launch a public relations campaign with the Oscar winner, but others have no scruples and go all out. Every move of these nominees has become a hot spot pursued by the news media. Coupled with Oscar’s continuous announcement of award-giving stars, hosts, etc., the media carnival brought by Oscar has provided the whole world with a feast of entertainment.

As for whether Daniel will join the competition for Best Actor, it does not have much impact on the overall Oscar public relations situation. dd Films has "The Immortal Gardener" and "Wall-E" participating in the competition, and the company's team has already laid out its own public relations posture. Even in the year of 9/11, Oscar's public relations activities were relatively low-key and small-scale, but they still existed. Therefore, this award known as the century-old Oscar and the academy that operates it face many controversies, and it is not as important and worrying as everyone thinks.

Hollywood cannot do without the Oscars.

The United States cannot do without the Oscars.

This is where the greatest strength of the Academy of Motion Picture Arts and Sciences led by Chairman Pearson lies.

...

A conference room at MGM.

After the joining of DD Films, this century-old store has undergone considerable changes. For example, the conference room has become more modern. The solid wood furniture, complicated tapestries, and traditional gold and silver decorations have all been taken away and sealed up. And into modern glass, alloys, impressionist and minimalist paintings and more.

In addition to trying to change the rottenness of MGM, Daniel also intends to tell everyone that the owner of MGM has changed, the younger and more trendy DD Pictures. Now the owner of this company.

Sitting at the top is Ron Mayer of MGM, which shows that the meeting is very important. Currently, MGM is producing four or five films at the same time. Yeah except for internal affairs. It is also necessary to pay attention to the exchanges in the industry, such as the Golden Globe awards ceremony, such as the Oscar nomination dinner of "Vanity Fair", etc. He basically needs to go when he is invited. As one of the most endangered major studios, MGM has a very clear understanding of the purpose of uniting all forces that can be united.

Ron Mayer's mug is a limited-edition Christmas snowman-themed mug from Starbucks—much to the surprise and surprise of the young MGM employees.

Before he started, Helen Dele was sitting there. The cooperation between him and Daniel had been very good, after dd intervened. As the tide rises, all the former senior executives of MGM turn green with envy. But who would have imagined that what a small investment in "Legal Blonde" brought Helen was not only the only box office highlight of MGM during the Occupation period, but also an even greater opportunity—as MGM The head of Gaomei Film Production Department is likely to be promoted to senior vice president of the group in the near future.

Except for Meyer and Helen, the youthful actors are the most eye-catching.

Zac Efron, Vanessa Hudgens, Ashley Tisdale, Lucas Graby, four youth idols who are one-third the age of Meyer sit in the left row. Across from them was the MGM crew. Propaganda, public relations, finance, administrative personnel. Efron's side, Meyer's left. It's "High School Musical" director Kenny Ortega.

This meeting is to discuss the promotion and release of "High School Musical\

,"Kenny has already cut the final version.

Disney should have made this TV movie available to audiences on January 20, but now as a completely big-screen movie, of course everything is different, including the entire distribution plan.

Daniel asked them to draw up a good enough plan.

It is difficult for people to wait until the moment of release for a song and dance movie that has been in decline for a long time. Only to wait for God's judgment, success or failure.

MGM needs to do a lot.

Ron Meyer looked at the video equipment above the conference room, which was prepared for Daniel to watch if he needed to. In my mind, I was thinking about the communication with Daniel last night. Because of Daniel's existence, in many cases, whether it is DD Pictures or MGM, it is not a completely classic company operating model. Some specific work should have been done from the bottom up, with the departments giving plans and the upper-level approval. But in MGM and DD, Daniel usually gives suggestions, but he will not communicate with the department heads of the film company. He has no time and no willingness. So the person in charge usually receives information from him, that is, people like David, Melissa, Ferguson, Mayer, and Helen.

"We need to use the Internet," a middle-aged man from the publicity department said first under Mayer's signal. It took us a lot of hard work to get a grade of G, and we even asked the partners of dd animation for advice."

It's really not an easy thing to get a G rating for a live-action movie, but he obviously said a wisecrack. From the very beginning, the script was doomed to be a clean movie for everyone—and DD is good at The R-rated film is very different.

"On the Internet, especially on social media, the proportion of young people who are active users is very high, which helps us to gain their attention efficiently. Secondly, in the field of Internet marketing, DD is an expert, no one knows the Internet better than them, For "High School Musical and Music", what a unique condition. I think we can... a common people's business dance competition... dance show popularity selection..."

The propagandist began to introduce the team's planning plans one by one, some of which were highlights, and some of them overlapped with Daniel's proposal.

Meyer nodded slightly, approved the plan, and then motioned Helen to say something.

"I think this plan is very good. As Bernie said, young people are the mainstream targets we want to fight for. Our energy and budget should be concentrated on this group. But rich and colorful social network activities should not be All." As a senior manager of MGM, Helen has her own understanding of traditional publicity methods. She turned to Bernie, "On-the-road publicity is essential, especially targeted ground publicity work for high school and college students. Social networks are reaching more and more people, but influence may not be able to replace real-life contact."

"I agree with Helen's idea." Efron thought for a while, as a young rookie actor, sitting here somewhat lacked confidence. But he decided to speak his mind. "Social networking is becoming less and less cool among my classmates."

"Huh?" Meyer looked at Efron with great interest. Daniel also said this yesterday. His original words were "The magic of social media is disappearing in some old groups, and it is also disappearing in some new groups." The former are college students and young people, while the latter are concentrated in politicians, consumer goods companies, small businesses or stores. Therefore, the promotion of "High School Musical" can and should use social networks in a targeted manner But on the other hand, the traditional publicity method should be considered, how to use more attractive methods to radiate its brilliance and effect. This is what the publicity department needs to consider.”

After Efron received some kind of affirmation from Meyer, his mood calmed down a lot.

"Of course my friends are all on f2f and whenever they're on the web they always open their f2f home page. That's true. But it's already hard to get them to think that f2f is promoting a movie that's cool Yes. It's trendy and super interesting. So, I think f2f sites should be a 'traditional' way for "High School Musical" to inform these people. If you want to strengthen the unique medium of the movie, More methods should be used. Such as the ground publicity that Helen just said. Campus activities and the like.”

The discussion became lively, whether it was the professional Bernie, or the fledgling young people like Efron and Vanessa, all made suggestions for the entire publicity plan from their own experiences.

This may be the most touching scene in the whole work. Everyone is doing their best to hope that the work they jointly created will get better results. More people's recognition, thus consuming all my wisdom and talents.

Ron Meyer knocked on the table a few times to silence everyone.

"Yesterday, I had an exchange with Daniel, and he suggested that we could have an American campus dance competition with the TV station—High School Musical Cup."

""Dancing Forest"?"

Last year, Fox TV's hit dance reality show "Dancing Forest" was very impressive.

Everyone fell silent, lost in thought.

It's hard to say that the High School Musical Cup is purely for the promotion of the movie "High School Musical", because MGM's involvement in reality show production itself will bring considerable benefits, and of course it may also be a loss. Strictly speaking, these two actions should be two separate plans, but there are sufficient opportunities for cooperation between them.

If you take this into consideration, then Lang Meyer and other high-level officials are the ones who decide whether to act in this way in the end. Not them—the people involved in the "High School Musical" movie.

...

"Why did you suddenly think of getting involved in talent shows?"

"It's profitable in itself, and secondly, for MGM, reality TV is going to help them connect with the audience -- and they should."

Daniel was on the phone with Melissa. As the chief content officer of DD Films and the vice president of MGM, she was of course interested in this new move.

This idea has been produced for a long time, and Fox's "Dancing Forest" is indeed the incentive to stimulate Daniel. Moreover, for dd film industry, it will be a matter of time to get involved in TV. They don't have a cable network behind them. broadcast rights. From what point do you start, the production of those well-known popular TV series? Of course, this is necessary. Daniel is much more familiar with American dramas. In fact, for many Chinese, watching domestic dramas is one period, and watching American and British dramas is another period. However, Daniel is conservative about whether the current time is an appropriate opportunity to directly intervene in the production of TV dramas.

Although MGM has a TV drama department, it has shrunk to the point of shame. If it wants to directly restore the glory of this department, there are many news factors. For example, financial pressure, the agreement reached with Warner, allowed MGM to obtain funds to assume due debts and promote a large number of new plans. But to leapfrog into the field of TV dramas in one step, there will be greater pressure on funds, and most importantly, it will bring troubles to MGM staff. Going too far led them to suspect that MGM might be screwed when the movie project didn't regain success.

At this time, the company's confidence and cohesion are crucial.

Another point is that TV stations are different from theaters. They have not yet deeply felt Daniel's so-called "undefeated legend". To make them have the idea of ​​buying a TV series, the most important factors must be the quality of the TV series and their recognition of MGM. This is not a simple matter. It belongs to Disney, it belongs to Universal, Fox belongs to Fox, and CW belongs to both Columbia and Warner. Although CBS was spun off from Viacom and formed its own army, it is obviously entangled with Paramount. Against such a complicated background, MGM wants to stand out from the encirclement. Based on the professional attitude of the major TV networks, it cannot be said that it will be blocked maliciously, but in fact it will be more difficult, which is also true.

Therefore, in the name of publicity, it is a good opportunity to start from the production of the talent show.

Since "American Idol", this area itself has been getting more and more attention, and a reality show where creativity is king is Daniel's specialty. He fully remembers which shows will be popular in the next ten years. Daniel was deeply impressed by the popular reality show of men and women on a desert island. It was also quite hard to find seeds back then.

After they succeed in this field, the major TV networks have enough confidence in MGM's production capabilities, and it is logical to intervene in the production of TV dramas.

For these complicated ideas, Daniel had some fragmentary exchanges with Kusa and Meyer, and it was time to form a specific development plan.

Melissa is the right person to handle this plan, of course, the specific work will invite more convincing people.

After listening to Daniel's unsystematic thoughts, it was hard for Melissa not to sigh.

"Although it is really hard to believe, I have to say, Daniel, you are indeed a genius, and it is beyond my wildest imagination."

"Oh, then you need to cultivate your imagination." (To be continued...)

ps: Thank you for being confused, eternal fall reward