Who Can Fall In Love After Being Reborn?

Chapter 512 Social War

Jiang Qin had made an appointment with Tencent's Peng Sheng before he came. He would be a guest at Tencent Building on the morning of the 22nd, so he got up very early the next morning. After changing his suit, he went to a hairdresser to get a blowjob. hairstyle.

Feng Nanshu was not suitable for participating in this kind of business situation, and she would be scared when they were strangers, so Jiang Qin sent her to the Shencheng branch.

Xu Kaixuan and Guan Shen were responsible for accompanying him.

Because he was here to discuss the cooperation between WeChat and Zhihu, Peng Sheng specially invited Qi Zhong, the manager in charge of WeChat promotion.

"Mr. Jiang, I've heard of you for a long time."

"Hello, Mr. Peng, hello Mr. Qi, please take a seat. You're welcome. Just treat it as your own home."

Peng Sheng and Qi Zhong smiled and said hello three times. They were about to sit down before they realized that this seemed to be their company.

At this time, Jiang Qin took out a cooperation letter and handed it over: "Mr. Qi, please take a look."

"Mr. Jiang is really resolute. I thought we had to have a good chat for a while." Qi Zhong pulled the chair forward and sat forward, took the cooperation plan, and said casually.

Jiang Qin raised the corner of his mouth: "I do like to chat. Everyone says that I talk nonsense, but it is not appropriate to chat now because there is not much time left for WeChat."

"..."

Qi Zhong looked up at him, silently put away his smile, his expression became more solemn, and then opened the first page of the plan.

There were only four words on it, which read Social War.

Tencent is a social software company, the most famous of which is QQ.

This social application is deeply loved and sought after by young people. At its peak, the number of people online at the same time even exceeded 200 million, making it the ceiling-level social application in China.

But because the software is completely free, it has no profitability of its own. The high operating costs caused Tencent to lose money in the early stage.

It is said that earlier, Mr. Ma decided to sell QQ for 700,000 because he was unable to bear the operating costs of QQ. However, he gave up after thinking about it and losing money.

From that time on, Tencent also began to frantically develop offline industries, such as games, audio and video, etc., and then used QQ's huge user base as a traffic pool to attract money from these industries.

QQ has no profitability, but these industries do, especially in the gaming field, which is simply a huge money-attracting beast.

Therefore, QQ versus Tencent is like Zhihu versus Tuan. They are both a type of traffic pool. Their monetization capabilities are poor, but their ability to draw traffic is extremely strong.

As long as the downstream monetization tools are well laid out and a chain is formed, benefits can be obtained.

Therefore, Tencent's current business layout is almost all based on QQ's traffic pool, which is an industrial layout based on social networks.

However, the changes of the times will always restart the old track and transform into a new track.

The social track that originally had QQ as its ceiling has been reincarnated into a new outlet in recent years.

Because the mobile Internet era is here.

The first is the mobile company, which used its huge user base to develop Fetion. So far, the cumulative number of registered users has reached 200 million.

It is said that China Telecom and NetEase are also secretly planning a tool called Yixin, which is also positioned as free calls and free text messages.

Ali also revealed to the public that he intends to enter the social track, which is the "reciprocity" that he spent a lot of money to support in the later period.

The most important thing is that Mr. Lei of Xiaomi Technology released an instant messaging app called MiLiao.

You know, social networking is Tencent's main position. As a result, so many competitors have emerged all at once, which is definitely not a good sign.

But the wheel of history is rolling forward, and you can't stop it.

Then Tencent faces a big problem: how to take mobile social networks into its own hands.

At that time, they were also working on a mobile QQ project and had already accumulated a lot of users. At this time, they were pursuing the victory and the winning rate was almost over 60%.

But the problem is that QQ itself is bound to a lot of monetization industries, and these industries are more dependent on the PC side. Another point is that QQ’s functions are too fancy, and there is no clear positioning for the mobile side. Even older people cannot understand it. .

What about Fetion and MiLiao? Only the two most original "text messaging functions" and "voice calls" are retained as basic services.

This means that Fetion and MiLiao have a very low threshold and have a wider audience. Even those who are a little older are their target users as long as they can send text messages.

Therefore, Tencent decided to develop a brand new social app, specifically for social layout on mobile networks without affecting existing industries.

WeChat came into being.

But how to promote quickly is also a big problem for them.

It was a late start, and there was a buggy rival like a communications operator. The initial product was not as easy to use as MiLiao. This was a fucking headwind.

Therefore, Qi Zhong was very interested in Jiang Qin's willingness to cooperate.

"In fact, the idea of ​​​​Internet business is the same. Users are the most fundamental thing. Everyone is frantically grabbing users in the early stage, hoping that the winner will take all, so they have to compete with who is faster."

Jiang Qin looked at Qi Zhong: "The early people who came into contact with the mobile Internet were definitely students, and college students are the highest-quality users. Currently, in China, we are the only ones that are targeting the most targeted market for college students."

Qi Zhong nodded: "I know this."

"So, Mr. Qi, the promotion should start from the easiest place. The more precise you are, the faster you will be. When the time comes, you will also be able to attract traffic from QQ..."

"Mr. Jiang, please make a price."

Jiang Qin stretched out a finger and waved it in front of him.

Qi Zhong was stunned for a moment, then shook his head simply: "It's too high. Judging from the number of users on your forum, advertising cannot reach tens of millions, and the conversion rate is still unknown."

"I know the price is a bit high right from the start, but I can't help it. I'm a little short of money recently."

Hearing this sentence, Peng Sheng, an investment manager, suddenly brightened up: "Mr. Jiang is short of money recently? How much is he short of?"

Jiang Qin was stunned for a moment: "I forgot that Mr. Peng was here. In fact, it was just a joke. We are not short of money."

"Mr. Jiang, let's be honest with each other. If there is a financial need for group building, we are willing to fully support the development of group building."

"Mr. Peng, we haven't raised much money. We are still developing new projects recently. The establishment of community group buying is also relatively expensive. We are indeed a little nervous, but it is not too serious. We can barely turn over the money at the moment."

"But when group buying has developed to this stage, if the funds can barely be turned over, that would be a big problem."

Jiang Qin was silent for a moment: "It's a bit difficult, but you can try again."

Peng Sheng couldn't help but lean forward: "The group building is gaining momentum now. Mr. Jiang may have contacted many investors in private. It's human nature to always hesitate, but the conditions offered by Tengxun must be the best."

"I believe what Mr. Peng said."

"Then Mr. Jiang should no longer hesitate. With your ability and the funds we can provide, group buying can completely unify the group buying market this year."

Jiang Qin pondered for a while and then said: "I will consider this matter. Let's talk about the cooperation between WeChat and Zhihu first."

Peng Sheng felt that he must have persuaded him, but it seemed that he was still short of breath. It seemed that the team fight was not at the end of the road yet.

Qi Zhong pushed up his glasses and exchanged glances with Peng Sheng: "I still have to hold a meeting with the team to decide on the price, but it will definitely not reach the figure that Mr. Jiang said."

"Then we can also find another way of cooperation."

"Mr. Jiang, please speak."

"Let's sign an agreement and let Pintuan and WeChat reach a long-term and in-depth cooperation, become strategic partners with priority, and seek common development. What do you think?"

Qi Zhong was stunned after hearing this: "Mr. Jiang seems to be more optimistic about the WeChat project than us? But there seems to be little correlation between group buying and social networking?"

WeChat has just been developed. Its functions and positioning are based on those of its peers. It does not yet have a long-term development plan. It is not even clear whether Qi Zhong can win in the social war.

But he had a feeling that this person seemed to be inexplicably optimistic about WeChat.

Jiang Qin spread his hands and said, "WeChat won't suffer anyway."

"..."

"In addition, I have another condition. I want to meet Mr. Li from Tenpay. I wonder if Mr. Qi can help me lead the way?"

Upon hearing these words, Qi Zhong and Peng Sheng understood instantly.

It turns out that after talking so much about investment and promotion, I actually still want to cooperate with Tenpay.

But when you think about it this way, some things instantly make sense.

Group-joining has already taken over half of the market share in first-tier cities. They know this, but they don’t have online payment channels on the mobile side, so this is the real purpose of his visit this time.

Bah, what a dog!

He rejected Tencent's investment. Logically speaking, he had no chance to cooperate with Tenpay, but he used the cooperation between WeChat and Zhihu as bait to catch them!

Now that everyone has proposed this condition in person, you have to agree.

What a calculation...

Qi Zhong was silent for a moment, and then together with Peng Sheng, he took Jiang Qin to Tenpay's office area.

I just waited from 11 noon to 3 pm, and even had a meal in the middle. Mr. Li from Tenpay kept trying to shirk it, saying that he was busy outside and wanted to change it to tomorrow. Later, he said that tomorrow was not feasible, otherwise it would be the weekend. .

Seeing that the sun was about to set, Jiang Qin couldn't help but sigh: "Forget it, since I can't see it, I'll come back next time."

Peng Sheng and Qi Zhong stood up after hearing this: "Don't mind Mr. Jiang. You also know about paying the license plate. Mr. Li has indeed been too busy recently."

"It's okay. The cooperation between Zhihu and WeChat will continue unswervingly."

Jiang Qin left the headquarters with Xu Kaixuan and Guan Shen. He was in a good mood all the way and even couldn't help humming a song on the way back.

Guan Shen and Xu Kaixuan were also confused. They didn't know what the boss was happy about. The advertising fees had been reduced, and the person in charge of Tenpay didn't see them. Where was the win?

"Boss, we have already signed an agreement with Alipay, why do we need to go to see the person in charge of Tenpay?"

"You can't put all your eggs in the same basket."

Guan Shen groaned: "But now that no one can see it, aren't the eggs still in the same basket?"

Jiang Qin raised his head and looked at her: "That's different. We went to find him and waited for four hours. He chose not to see him. When the time comes, we will help Alipay flourish everywhere. Tencent will not blame us, but will only regret not seeing him in the first place. I."

"Then since we have already cooperated with Alipay, why should we worry about offending Tengxun?" Guan Shen didn't understand.

"There are no true strategic partners in the business world. Alibaba is willing to cooperate with us now because we can help them promote Alipay. During this period, we will definitely be inseparable."

“But have you ever thought about what we will do when Alipay takes off and we don’t accept their investment?

"You have to leave more paths."

"If we want to remain independent, we have to find ways to use our opponents to check and balance our opponents."

Jiang Qin was sitting in the back row of Wuling Hongguang, with his legs crossed and turned to look out the window at the Tengxun Building.

The so-called playing both sides means not to offend anyone, but to leave a thin line on both sides. Only by being robbed all the time can we always have the value of existence.

(End of chapter)