The Ultimate Live Superstar

The downhill on the longboard mountain road is much more physical than the street skateboard.

Because in the process of downhill, the skater not only has to face various sharp turns, but also needs to maintain the standard posture of leaning over and sliding at all times.

Over time, physical exhaustion can be imagined.

On the contrary, the technical requirements of mountain downhill are not so strict, and only three moves are needed to sweep the world.

These three tricks have been dubbed Cheng Yaojin's three-axes by industry insiders: Shannei (turning inside the ground with your hands), Coleman (turning outside the ground with your hands), and Tuck, that is, the leaning posture to be maintained when sliding.

After all, no matter what the sharp bend or road conditions are, these three axes can be used to resolve them.

Does it sound simple?

Not so.

Because no matter how ordinary the technique is, it will not work without physical support.

This is why, when Lu Yu increases his attributes, he chooses the best physique!

The highway longboard is downhill, seemingly easy and wanton gallop.

But in fact, it's really hard work...

At the same time, it is also one of the most physical challenges in skateboarding!

...

Time passed minute by minute, and the numbness in both legs became stronger and stronger.

There is even an upward trend.

After taxiing through an S-curve, Lu Yu glanced at the posture assessment detector on the system panel, intentionally or unintentionally.

The results shown above are as expected: lack of water, lack of energy, overloaded knees...

At this time, the journey has just passed halfway, and there are still five kilometers of mountain roads waiting for him.

The task is really difficult.

However, in the face of difficulties, Lu Yu did not frown, but raised the corners of his mouth and smiled knowingly.

I was even a little excited.

In the process of extreme sports, it is inevitable to encounter difficulties.

Although there are setbacks, but still overcome difficulties.

This is what an extreme sportsman should have in mind!

...

at the same time.

Yanjing.

Inside the office building of Red Bull Headquarters.

"Dong, dong, dong——!"

After knocking on the door, Huang Haitao walked into the director's office, came to a middle-aged man, and asked for instructions, "Mr. Zheng?"

"Haitao, is something wrong?"

Zheng Xun only glanced at the visitor from the corner of his eye, then continued to stare at the document in his hand, and replied without looking up.

"Mr. Zheng, that's right, this time we have a spokesperson."

Huang Haitao's expression looked a little excited, his face was full of joy, and his face was full of spring breeze.

A few months ago, in order to better enhance its market appeal and build its brand culture, Red Bull has been looking for a spokesperson who fits its product positioning.

As the manager of the company's marketing department, this heavy responsibility naturally falls on Huang Haitao.

Recently, Huang Haitao has contacted several sports stars and entertainment stars, but they are not ideal.

It's not that the characters don't match, it's not popular enough, or the price is too high.

However, just today, when the frowning Huang Haitao saw Lu Yu's extreme live broadcast on the Internet, his eyes immediately lit up, and he was deeply attracted by Lu Yu!

The most terrifying winding mountain road in China, the desperate pursuit of the ultimate speed, the unheard of mountain skateboarding, when these thrilling elements were perfectly combined, Huang Haitao was instantly inspired, and he searched Lu Yu's other videos on the video network. .

I don't know if I don't see it, I'm shocked when I see it!

In the video, the extreme sports mentioned by Lu Yu had an unprecedented crit on the three views of this middle-aged man!

Completely subverted his cognition!

Freehand rock climbing, extreme street fitness, rooftop parkour, high-rise bungee jumping!

Every video is full of high energy.

It's amazing, it's adrenaline pumping!

Compared with those so-called extreme sports in the world, they are simply bronze and king!

What is the limit?

This TM is the limit!

And these special sports that pursue the limit of life are exactly in line with the brand concept of Red Bull!

In recent years, Red Bull has been unremittingly paying attention to and supporting various sports events, and has sponsored many sports events, such as football, basketball, table tennis and so on.

The purpose is to convey the positive energy of Red Bull to the masses with its positive and infinite vitality.

I want to create a brand culture of "Red Bull Sports World" and advocate a positive attitude towards life that stimulates potential, challenges limits, and pursues breakthroughs and transcendence.

But in fact, these ordinary sports are still a little bit different from Red Bull's brand culture.

But Lu Yu's extreme sports are different!

It just perfectly interprets the product concept of stimulating potential, challenging limits and pursuing breakthroughs!

Not only that, in addition to the match between the characters, the popularity of this network anchor is not bad!

It has been on the hot search list many times, and almost every video platform has hundreds of thousands of followers!

As for the main station of Douyu TV, not to mention, it is a super popular anchor with millions of people!

Looking at the momentum, it is estimated that it will not take long before they will surpass the second and third tier stars!

With this plan, Huang Haitao immediately paid attention, downloaded Lu Yu's video, and prepared to talk to the director about his idea.

"Oh, who are you going to invite this time?"

Hearing Huang Haitao talking about the spokesperson, Zheng Xun was still burying his head in reviewing the documents and asked without looking up.

"Mr. Zheng, is a network anchor."

When Zheng Xun heard this, he was stunned for a moment, and then hehe smiled: "Internet anchor? Haitao, are you kidding me? Didn't I ask you to go to the sports arena to explore the way? We are also a big brand, let's be a good Internet anchor. ?"

During this time, it happened to be the World Swimming Championships.

The performance of the Huaxia swimming team was also very good. They won several gold medals and caused an uproar on the Internet.

The heat is high.

Zheng Xun originally wanted Huang Haitao to find a good swimmer and talk about endorsement, even if it was more money, it would be fine, at least he was a public figure, and his personality just matched.

Unexpectedly, this guy actually found a network anchor for himself?

"Mr. Zheng, listen to me, this web host is not an ordinary web host..."

Zheng Xun closed the document, took a sip from the teacup, and said with great interest, "Why is it unusual? Webcasting, isn't that the case? Sing, dance, and play games."

"Mr. Zheng, this anchor is not an entertainment anchor, but an extreme sports anchor, which is very exciting."

Zheng Xun pursed his lips: "Extreme sports? Are they mountain climbers? It's not like we haven't found mountain climbers. These athletes are not popular at all."

For a while, Huang Haitao didn't know how to explain to him, so he said:

"Mr. Zheng, this is his live video, you can watch it."

Seeing Huang Haitao take out a USB flash drive, Zheng Xun gently pushed the notebook to signal him to operate.

Soon, plug in the U disk and click play.

This is a video of Lu Yu's previous bare-handed climb to the west wall of Mount Huashan.

I saw that in the picture, a man in a red vest was fighting to the death with the cliffs at an altitude of several hundred meters!

He was alone, not wearing any protective equipment, and he was completely empty!

Below your feet is a cliff of ten thousand feet!

Intimidating!

Soon.

A video has finished playing.

Zheng Xun was silent for a minute!

Immediately afterwards, without waiting for Huang Haitao to continue, he hurriedly pulled the notebook in front of him and clicked on other videos!

Soon, one after another incomparably thrilling big scene suddenly appeared!

Low-altitude skydiving from the Pearl Tower, extreme street fitness full of beauty, extreme bungee jumping in the central building, and promotional videos for highway longboard downhill...

On the computer screen, Zheng Xun's heart trembled every time the video progress bar moved forward one frame!