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.mianhuatang. The development curve of the 2015 summer program deviates slightly from the preset track. The expectedly explosive "Avengers 2" unexpectedly encountered word-of-mouth sniping. The expected success of "Jurassic World" was Heavyweight has become a super heavyweight, and the trend of destruction has changed the North American box office pattern.

Of course, this is only a small deviation, and it is not an earth-shattering accident.

However, the difference is a thousand miles away. Such insignificant deviations are quietly changing the pattern of the entire summer vacation—

The weak successor of "Avengers 2" has led to the sudden emergence of "Pitch Perfect 2", which has undoubtedly become the biggest dark horse this summer; "Inside Out" suffered head-to-head, the pressure of market competition increased exponentially, and the box office prospects faced a severe test.

The same is true.

The pressure on the "Inside Out Team" has exploded.

Since "Toy Story 3" in 2010, Pixar has been criticized. "Cars 2", "Brave" and "Monster University" have not been able to meet expectations. The industry has put forward many suggestions for Pixar's imagination and creativity. questioned; then, 2014 suffered a severe blow, Pixar had a second blank window since 2005, and no feature films were released throughout the year, which also brought the controversy and pressure around Pixar to a peak:

After being acquired by Disney, Pixar's original vitality is gradually drying, or even disappearing; Disney's assembly line industry is destroying the company.

It is against such a background that "Inside Out" appeared. The pressure was already unbelievable, and now it is necessary to face the full pressure of "Jurassic World". The film's prospects expressed concern - if only "Cars 2" quality, then Pixar is likely to face a crushing fiasco, no one knows what the consequences will be.

but!

Never underestimate Pixar!

Although it was acquired by Disney, Bob Iger promised early that they would never interfere with Pixar's original work, and they have always kept their promises. Back on the right track.

Then, "Inside Out" came out.

Media Comprehensive Review, 94 points.

Rotten Tomatoes Fresh Index, 98%; Mass Media Score, 8.9.

Popcorn Index, 89 percent.

Cinema Score, a.

The whole line is red!

The word of mouth is booming!

It's even a step further than last year's "Super Marines", with excellent imagination, warm emotional power, touching detail capture and a story with tears in laughter, telling a story of "growth and farewell", which once again makes people feel Feeling the humanistic care of Pixar will never disappoint!

Even when Renly was interviewed, he did not hesitate to love this work, completely ignoring the box office competition, and was full of praise.

The more this is the case, the more embarrassing the media is: when the strong meet, there must be an injury. In fact, if "Jurassic World" and "Inside Out" can stagger their schedules, then both works may create better results; but now that they are coming out one after the other, competition in the market is inevitable.

Judging from the target audience, theme type and market capacity, "Inside Out" still suffers slightly, and the performance of the box office figures also proves this.

However, this is only relative.

"Inside Out" grossed $90 million over its three-day opening weekend, putting it behind only "Jurassic World," "Avengers 2," and "Fast \u0026 Furious 7" among 2015 releases. "Three commercial masterpieces, the incredible outstanding performance has caused an exclamation in the North American market.

It is a pity that such results still failed to win the North American weekend box office championship for "Inside Out"; Pressure to defend the North American weekend box office champion with an iron fist.

Under the strong impact of competitors, "Jurassic World", with the three axes of Renly, dinosaurs and word of mouth, ushered in another blowout at the box office next week, handing over an incredible and unbelievable 40% Three decline data, the weekend swept 132 million US dollars in three days!

Shock!

Shocked!

shock!

In a real sense, the whole of North America is buzzing - what does a 43% drop mean?

For works with a box office of more than 100 million over the weekend, a drop of less than 50% should be cheered! A simple horizontal comparison makes it clear at a glance:

"Avengers" dropped 50 percent for the second week, "Avengers 2" dropped 59 percent for the second week, and "Fast and the Furious 7" dropped 59 percent for the second week, "Harry- Potter and the Deathly Hallows (Part 2)" fell 72 percent the following week.

And now, "Jurassic World" is down only 43% in the second week; and it's still on the premise of making $200 million in its opening weekend -- and at the same time, it's still facing the positive hardship of "Inside Out" In the fierce competition in the market, it really shows the domineering power of sweeping away thousands of troops.

The entire North American market is stunned, any

Words cannot express the shock inside!

Many people in the industry began to ponder silently: If there is no positive impact from "Inside Out", is it possible that the next week's decline in "Jurassic World" will be narrowed to less than 40%?

What does this even mean?

This means that the next week of "Jurassic World" declines against the sky, and eventually the cumulative North American box office may reach an unbelievable new height, and even hitting the historical best of "Avatar" may not be hopeless.

This also means that "Jurassic World" is very likely to top the North American box office championship in 2015 - and its biggest competitor is "Star Wars: The Force Awakens", which will debut at the end of the year.

and many more!

Thinking back carefully, the biggest seed players of the year in 2015 were the "Avengers 2" in the summer season and "The Force Awakens" in the holiday season. Both works are from Disney; and the biggest competitors of the two works are "Jurassic World" by Renly and Steven Spielberg.

So - this is just a conjecture - then, is it possible that Disney deliberately arranged "Inside Out" to snipe "Jurassic World"; "The Force Awakens" can go all out at the box office and try to break the historical record?

Of course, this plan is definitely not for a regional "North American annual box office champion", but to formally establish the North American position of the two major brands of Marvel and Star Wars, and then become a stepping stone for Disney to fully open the surrounding market in the next stage. This is a set A game far beyond imagination.

However, this can only stay at the conjecture level. Bob Iger will naturally not reveal Disney's blueprint easily, and people do not have any evidence.

The line of sight has returned to the North American summer box office battle.

In the face of the strong attack of "Inside Out Team", "Jurassic World" once again wrote history with an incredible performance of a 43% drop in the following week:

The box office of the next weekend was 132 million US dollars, easily breaking the data of "Avengers" the next week of 103 million, becoming the best in film history.

What's more exaggerated is that, compared with "Avengers 2", which ranked third in the second-week box office data in film history, the second-week box office of "Jurassic World" is almost twice that of the latter - "Avengers 2" The weekend box office of the same period is 77 million, which is far beyond the conventional imagination.

People can expect "Jurassic World" to perform well at the box office, but there is no way to think that the level of excellence has reached such a high level! The performance data of "Avengers 2" can almost be said to be "vulnerable"; and "Inside Out", which performed beyond expectations, was not able to snipe "Jurassic World".

On the contrary, thanks to the volcanic eruptions of the two works "Inside Out" and "Jurassic World", the entire North American market ushered in a weekend of great explosions, with a total US box office of 278 million 10,000 US dollars, surpassing the previous week and becoming the highest box office data in 2015. Compared with the total box office data of the weekend when "Avengers 2" reached the top, the total box office data soared by 20%. The words of praise are completely exhausted.

In the third week of June, the North American weekend box office charts have officially settled:

"Jurassic World", "Inside Out", "Women Spy", "Doomsday Collapse" and "Cool" ranked in the top five respectively, of which only the top three had weekend box office data exceeding 10 million.

The follow-up box office trend of "Doomsday Collapse" is gradually declining and has not reached the expected level; the cumulative box office of "Female Spy" has approached 80 million, and coupled with the good performance of overseas markets, the investment cost of this film is as high as 6,500 Millions of comedy films can actually bring dividends and profits to Sisyphus Films!

"Insidious 3", "Pitch Perfect 2", "Mad Max: Fury Road", "Avengers 2", "Tomorrowland", respectively, ranked the remaining five seats in the top ten.

Among them, the weekend box office of "Avengers 2" has dropped to 2 million, and the total box office data has not yet been able to cross the threshold of 450 million, and now it is already weak; the cumulative total box office of "Tomorrowland" is only 877 million One million, compared to the huge investment cost of 190 million, it is worthless.

After winning the North American weekend box office list with absolute strength and sturdy attitude, the box office journey of "Jurassic World" in the summer season has officially established the tone. The follow-up box office performance was shocked again, and there is no suspense to reach the top summer championship. Other opponents after that have been unable to create a more direct and effective confrontation, and no one can match.

At this time, the topic that deserves more attention should be, what height can the final box office of "Jurassic World" reach?

"Gravity" of 635 million? 700 million for "Titanic", or... 760 million for "Avatar"?

Will Renly Hall, the most appealing top star in North American film history, go one step further and become the box office record champion in North American film history?

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