The Greatest Showman

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Seven months ago, "Gravity" set a series of records in the Chinese market, becoming the first work in history to gross $300 million in a single market outside of North America; seven months later, "Transformation" "King Kong 4" became the second work to create such a magnificent feat. In fact, because of the exchange rate, the Chinese yuan box office of "Transformers 4" was lower than that of "Gravity", but the US dollar box office was higher than the latter.

Similarly, "Interstellar" has also achieved outstanding results in the Chinese market. Whether it is an incredible counter-attack at the box office curve, or facing a powerful competitor, it still relies on word-of-mouth. , attracting a lot of attention.

It is true that there are many reasons for the great success of "Interstellar" in the Chinese market: social network frenzy, Nolan effect, continuous word-of-mouth, etc., but the most critical is undoubtedly Renly, from the first moment of arriving in the magic capital, this city And this land is showing Renly's influence and appeal in all aspects - not to mention the conversion rate of these strengths and box office numbers, but what is certain is that Renly's popularity is unmatched.

Following "Gravity", "Interstellar" once again swept the box office in the Chinese market, ranking first and third in the box office records of the Chinese market. A record high box office performance in a single region of the market, truly leaving the name "Renly Hall" in the annals of history, across race and gender, age and class, Renly is redefining the definition of the word "superstar" , and the last person to have such treatment was a director: James Cameron!

With "Titanic" and "Avatar", James Cameron has left his own indelible mark in the history of movies; similarly, with "Gravity" and "Interstellar", Renly He is also building his own kingdom of starlight - and after this, there are "Jurassic World" and "Rogue One" to look forward to, which also means that Renly is writing an unparalleled piece of work. history.

Following the North American market, Renly has also established its own unique and powerful influence in the Chinese market, and the name "Renly-Hall" has also truly had a place, not a movie or a role, but Renly himself, Donji. The Hotes have a place in this land.

This is a rare and important breakthrough! Looking at the history of the introduction of foreign language films in the Chinese film market, although Leonardo DiCaprio, Tom Cruise, Johnny Depp and other superstars have high popularity here, they really have a "box office call". Only Nicolas Cage is "powerful", and even Nicolas Cage, his influence is far from the top.

Part of the reason is cultural differences. Just as it is difficult for films in other languages ​​to achieve good results in the North American market, and actors from other languages ​​are also difficult to build box office appeal in the North American market, when films or actors from other languages ​​come to the Chinese market, it is also necessary to Faced with the same problem, the same situation exists objectively in the Japanese and Korean markets - the difference in popularity caused by cultural differences is unavoidable.

In short, local audiences are still more inclined to choose local actors. The innate cultural affinity and the familiarity brought by daily life are one of the most important components of box office appeal.

In addition, part of the reason is that "movie", as an artistic means and cultural composition, has a slightly different position and positioning in the Chinese market, which still affects the advancement of the film industry to some extent, which also makes The market rules are relatively unstable, and there are many uncertain factors.

Now, the emergence of Renly has changed this situation. Although only two works have exploded at the box office, and they are not even as stable and reliable as the "Transformers" series, but this is the first time that the audience is willing to buy something for a certain It is really rare that an actor walks into the cinema, and the box office figures easily create a new high!

Of course, this is just the beginning. No one can be sure whether Renly's next film can still continue the miracle. In this fast-growing emerging film market, there are still too many things to explore and study. Find the right way to develop in the midst of mistakes and changes. However, at least now has a beginning, and "Renly-Hall" has become this beginning, which can also be regarded as a milestone in a sense.

At the beginning, "Gravity" made history in the Chinese market, and the reporter interviewed Renly for the first time; but this time, after "Interstellar Crossing" achieved excellent results, the reporter interviewed Renly for the first time, but the attention was paid to Renly. The perspective has changed slightly, not asking about the impression of the good box office, but asking about the close connection between Renly and Huaxia:

Obviously, the influence of "Tengwang Pavilion Preface" is still continuing.

To this, Renly responded with a chuckle, "The first thing that must be said is that I am not a language fanatic, but I do have mastered several languages, in addition to Chinese, I can also speak German, French And Spanish reading poetry, Latin may be a little difficult, I'm working on it. I've heard that many people take poetry reading so seriously that it has unimaginable repercussions, I can understand, but I views are slightly different.”

"Of course, poetry, like other art forms, is not only the arrangement and combination of languages, but also the history, culture, ideas, etc. presented behind the language, which can be used to study the inheritance and habits of a nation. The best way to understand a culture in depth. This is the real purpose of my study of language and art, not to learn language, but to expand my view

the way the world is treated. "

"I received a special gift in the capital, Milan-Kundera's Polish version of 'The Joke', like poetry, novels, I always try to understand those cultures and histories from an artistic point of view, So, I don't think it's a special thing. But I also admit that Chinese culture has a long history, and it always has a bit of mystery to the Western world. In the process of research and exploration, it is really really fascinating. "

"It is my honor to be able to resonate and bond with the Chinese audience; it is even more honored that the film can achieve excellent box office."

Renly is Renly, the shock brought by the surname "Hall" has gradually settled, and few people will specifically mention the family background of Renly's hereditary aristocracy. In the sea of ​​information in the Internet age, those lively and noisy It's a thing of the past; but every now and then, Renly is always able to show off his deep roots, making the general public feel again and again that shock that continues to swell and can't be dissipated for a long time.

Naturally, the reporter once again raised the topic of film cooperation——

After Christian Bale starred in "The Thirteen Hairpins of Jinling", this also created the history of Chinese-language films. This was the first time in history that an Oscar winner participated in a Chinese-language film, which really opened up the Chinese-language film market. It is also possible for top Hollywood stars to appear in Chinese-language films.

So what about Renly?

Previously, during the "Gravity" propaganda period, Renly used Chinese as an excuse to reject the possibility, but after this propaganda period, things have undergone subtle changes, and the same problem has been thrown again, then, Renly 's answer?

"No, I don't think it's a good idea. However, I'll ask Ann to see if he has any plans for a Chinese-language film in the near future, let's discuss the script and characters, and see what happens."

The tone is gentle but firm, and there is not much room for maneuver. Obviously, Renly has no interest at all in playing on the same stage with that group of niche students; but Renly still mentioned Li/An again, showing his attitude, the director and The script is the most important thing, which made the interviewer disappointed, but he couldn't help but get excited - at least, Renly didn't cut off all possibilities.

Just to make up my mind, the egot winner Renly appeared in a Chinese-language movie, and the scene was really wonderful. After the media reports, the Huaxia market was full of hustle and bustle, and the heated discussions could not stop.

The line of sight returned to "Interstellar". In the North American market, the box office of the opening weekend was quite satisfactory, but relying on a strong word of mouth, it produced an amazing stamina, and finally managed to capture 400 million US dollars in North America again; in the Chinese market, the premiere ranked first Zhou has never been able to break out the expected value, but he has made a strong counterattack in the follow-up. In just four weeks, the release time still swept 1.8 billion yuan. In terms of short-range explosive power, it is even better than North America.

In addition to North America and China, the market performance of "Interstellar Crossing" is also very gratifying.

For overseas markets, Nolan has become synonymous with quality. No matter how the box office performance is, the reputation has always been strong. Most importantly, Nolan has endowed commercial films with more characteristics. That freshness and uniqueness can always bring Come for a surprise - at a time when original scripts are increasingly scarce, this is undoubtedly very precious, which also makes the box office bottom line of "Nolan Produced" always guaranteed, including Warner Bros. and Legendary Pictures, which are the most valued That's it.

Similarly, for the overseas market, Renly has become synonymous with starlight. It seems that just seeing this name in the cast list is enough to become a reason to enter the cinema. Renly's works may be literary or commercial. What is certain is that The roles and performances are guaranteed, and so far, Renly's works have always been able to hit the preferences and longings of specific art lovers, and even a blind fanaticism and worship, his appeal is unparalleled.

Now, the encounter between Nolan and Renly, aside from the quality, must have a group of movie lovers who will walk into the cinema to express their support at the first time, which also ensures the lower limit of the overseas market; plus publicity, plus word of mouth , which also makes the movie box office have a strong potential.

In a sense, the overseas market is even more worth looking forward to than the North American market!

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