The Greatest Showman

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The so-called "brain fans" means that their actions and thoughts are all driven by impulse and blood. There are no rules, no reason, and no context. This also makes countless situations unpredictable and unpredictable, and they can always refresh their cognition, Refresh the bottom line - finally refresh the three views. think-free-free-see-complete-full-version-please-bai-degree-search-

The same is true at this time.

It can be seen from the splendid pick-up and car-following frenzy at Pudong Airport that the powerful appeal of the name "Renly-Hall" is unparalleled - since the release of "Gravity", Renly has been in China The influence of the market is showing a rising curve, and it seems to have reached a new peak.

But in less than 15 hours, the trend of public opinion on social networks has ushered in a 180-degree turn. Don't understand what's going on at all, even the ballet's whip isn't so fast and so ferocious!

What did they miss?

The entire network platform is completely messed up!

Previously, during the press conference, the pros and cons were still fighting fiercely because of the disputes arising from the airport and hotel incidents; then, the popularity of the topic brought by the traffic stars released all the energy like an atomic bomb, making the incident happen. The severity of the situation has further increased. Support and opposition, praise and criticism, complaints and swearing, all voices are all intertwined, the boundaries between positions and positions, events and time have been blurred, and all disputes are all messed up, In the end, it lost control, and all kinds of remarks broke out in an all-round way.

It is unimaginable that, from the end of the press conference to the unveiling of the red carpet of the premiere, in just two hours, the topic of "Renly Insults China" has been hyped to more than 50 million, and it has entered the scene with a rocket. The top ten of the hot topic list, and the upward trend shows no signs of stopping at all, and it continues to rise. The subsequent impact has far exceeded imagination, and even the source and cause of the incident are no longer important.

A very interesting phenomenon is that in the chaos of the entire network, the two traffic niche students both kept silent - when they officially spoke later, their explanation was that everything happened too fast, and the ever-changing situation was far beyond imagination. , which also caused them not to be able to capture the contextual trends at the first time, but it is a matter of opinion on how true the words are. But it is certain that their silence was the catalyst.

Some fans believe that the idol's silence is to encourage their behavior - at least not to stop it; some fans believe that the idol was threatened by Warner Bros. to shut up and not allowed to intensify the conflict, which also made them more angry; some fans believe that the idol is now It's also a dilemma, suddenly finding that the idol he likes is actually a terrible garbage, he must be very hurt, and the fans are distressed and push all their anger towards Renly.

"Brain powder" is always an eye-opener.

Then, things got out of hand - the most direct manifestation: Renly's social network accounts were all compromised one after another.

Fanatical fans have found a way to log on to Twitter, Instagram and Facebook and other major social networking platforms. Although Renly has not updated for more than three months, they are still under Renly's latest post, Start swiping with emoji packs to show the world what power comes from China.

Can't see Renly? It doesn't matter! The point is that by doing this, they can show the world the iron fist and toughness of the younger generation of Huaxia. The perseverance and domineering of "even if they are far away" is enough to shock every sunspot who is ready to make a move, and let their opponents know that they are absolutely impossible. Objects to be provoked at will.

The same is true: they succeeded!

Topics related to "Renly" have entered the global trending list of major social networking sites in an all-round way, and major media and countless netizens have cast their attention, and it is truly "popular all over the world".

"For our brother, boycott 'Interstellar'."

"For our dignity, boycott 'Interstellar'."

"For our pride, boycott 'Interstellar'."

vigorous! Mighty! Similar slogans spread on social networking platforms around the world, and the two big fans of streaming stars joined forces to create a spectacle in the Internet age, suppressing Renly's Don Quixotes to their breaths. , even if all Renly supporters persevered in their voices, they could not form an effective confrontation in the wave of Huaxia's special traffic entertainment culture.

On the one hand, Don Quixote is originally "non-mainstream", covering all age groups, and Renly's silence on social networks makes them at a disadvantage in the online battle. If it is Justin Bieber Or Selena Gomez, maybe a fight.

On the other hand, the fans of the two big traffic stars joined forces to show the world the iron fist of the Navy for the first time. No matter whether you are Renly or who, they would just pull down the horse without reason. In addition, this incident has also risen to The national height, which also makes the problem completely out of control.

As a result, the slogan of boycotting "Interstellar Crossing" spread throughout the social network, and the strong momentum formed a huge wave of thunder, and thunder poured down.

Really raised his eyebrows!

Even if it is the world's top superstar, so what? After coming to this land, they have to surrender, even if they don't agree, they have to "fight" until the other party is convinced!

After things got out of control, two traffic

Xiaosheng finally showed up.

The first is a Canadian who was selected as the spokesperson. He published a long article on Weibo, and the basic content continued the previous framework. He is still a new actor and needs to continue to work hard, and so on; and then mentioned As the spokesperson of "Interstellar", he also expressed that it was a pleasant cooperation at this moment. He hoped that fans would not have misunderstandings. All the negative news are all misleading reports.

However, such a move failed to control the situation. Fanatic fans firmly believed that all the above-mentioned content was forcibly released by Warner Bros., and then they could not help but feel sorry for their idols, who had no freedom and no rights, and were pointed at by others. Nose scolding can only swallow.

Things got worse.

The second is a singer who has just created the Guinness Book of Records. He released a long article thirty minutes later. The basic content is worth savoring. The whole article reiterates his love and support for Renly. He will still go to the premiere to watch it. "Interstellar Travel" expressed his support for Lan Ge with practical actions. As for those rumors on the Internet, he didn't mention a word, just mentioned a word by the way, all those negative remarks were just misunderstandings.

The above remarks made the fanatical fans feel distressed one after another. Their idols were ignored by others into the dust, but they defended the other party so kindly and repaid their grievances with virtue. All because of that guy.

As a result, things have become more and more turbulent - originally, the discussion has reached a bottleneck, and it is about to start to decline one after another, but now because of the successive "assistance" of the two traffic niches, the topic has broken the upper limit again. , a more powerful energy erupted, and things became more and more out of hand.

"Renly get out!"

"You are not welcome here!"

"Apologize to brother!"

In the face of such swearing, Renly never gave any response, which also inflated the vanity and self-confidence of the fanatical netizens to a whole new level——

Even the world's top superstars are so embarrassed! They can imagine that, for the sake of the box office, Renly must come out to apologize, or clarify the misunderstanding, which must be a moment worth remembering in the Chinese film industry. Just thinking about Renly's rooster-like depression in their minds, having to bow his arrogant head, they couldn't help but get excited, and then the internet craze picked up a little again.

Incredible!

For other countries and regions in the world, such a scene is absolutely unimaginable, whether it is because of a small problem that caused such a frenzy, or that fanatic fans can do it for their idols, and it is also the evolution of online platforms. To be a virtual moral court carrying out such serious critiques -- even above the law -- is all part of what goes beyond conventional theory.

Even Michael Jackson wasn't treated like that, but now it's actually happening to Renly, and people can't help but start to get confused:

Can anyone remind me what happened in the beginning? What did Renly do wrong to get such treatment? What the hell was the fifteen hours from heaven to hell?

The development of the whole incident is so fast that even the public relations company can’t keep up with the rhythm. If the crisis response is a little slow, it may be necessary to face new problems; and the development direction of the whole incident is getting worse and worse. Figure out a solution, and the movie box office could be a disaster.

Warner Bros. spent countless hours arranging the release of "Interstellar" in China, hoping that Renly's super popularity can create box office success here and replicate the success of "Gravity"; but now it is in trouble because of Renly , the box office performance may suffer a serious blow, and they naturally cannot sit still-

It's just that the problem is that everyone can't figure it out, they can't understand the development of things at all, and everyone has a question: How did things develop to such a point?

If you don't know the problem, you can't solve the problem, and even crisis public relations don't know how to start. This is also the reason why they have to cooperate with the local public relations company. The choice of Chris Wu as the spokesperson is the most direct proof; so, how should the local public relations company solve it now?

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