The Greatest Showman

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In the second week of June, the total weekend box office in North America reached 233 million, easily surpassing the highest single-week box office data in 2014 just created the previous week. The market pushed to its peak; at the same time, it also became the highest single-week weekend box office since the third week of June 2013.

In the third week of June last year, "Monsters University" and "World War Z" premiered head-to-head, "Doomsday" and "Superman: Man of Steel" were released the following week, and "Fast \u0026 Furious" 6", "Human Removal Plan", "Shooting Devils" and other works, Qi Qi teamed up to hit 240 million single-week weekend box office data, which performed exceptionally well.

It is a pity that after that, the North American market has never exploded with such huge energy. After all, it is really rare for all the works released in the same week to explode together and win together.

What is even more surprising is that when the 2014 year-end box office was summarized, the second week of June and the first week of June this year were the first and third place in the annual single-week weekend box office respectively, and the second was the whole box office. In the last week of the year, relying on the advantage of the Christmas holiday, "The Hobbit 2", "The Hunger Games 3 (Part 1)", "The Enchanted Black Forest", "Unbreakable", "Night at the Museum 3", "Super Marines" ” and other works, and jointly blasted 209 million box office data.

In other words, "Interstellar", "Dragon Tiger Youth Team 2", "How to Train Your Dragon 2", "Sleeping Curse", "The Fault in the Stars" and many other works broke out on the second day of June. Zhou also became the annual single-week weekend box office champion in 2014. Such a result was absolutely unexpected by all industry insiders, and it was shocking.

Who would have thought that a North American film market weekend consisting of a brain-burning sci-fi, a brainless comedy, a word-of-mouth animation, a dark fairy tale and a romantic love could actually surpass "Captain America 2", "Galaxy 2" Does the weekend led by super blockbusters such as "The Guardian", "The Hunger Games 3 (Part 1)" and so on really fully ignite the enthusiasm of the market?

Among them, the first week and the second week of "Interstellar" both set off a topic frenzy. For two consecutive weeks, the audience's enthusiasm for entering the movie theater was rekindled. In the year-end box office list, these two weeks both ranked among the top three , which once again proves that the topic effect of the name "Renly-Hall" is still an unparalleled presence in North America.

Remember the considerations of media reporters and industry insiders?

After the fall of the superstar, should we now rely more on the adaptation copyright to drive the market? The second week of June gave a slightly different answer: it is true that the rights to the adaptation are still crucial, as are "Maleficent" and "The Fault in the Stars"; and the market pull of sequels is still the same It is worth affirming that the same is true for "Dragon Tiger Team 2" and "How to Train Your Dragon 2", but the core driving force that really controls the market is still the quality of the works.

"Excellent works will not be abandoned by the market." Even word-of-mouth works such as "Captain America 2", "X-Men: Days of Future Past" and "How to Train Your Dragon 2" failed to bombard the box office market as expected. , Even the box office of "Interstellar" was far from bursting with amazing energy, but these works can still find a place in the market, and the audience will not live up to the unique experience brought by these works-

About 24 months later, looking back at the fact that the word-of-mouth works in the summer of 2014 failed to push the box office to the top, the online streaming media represented by Netflix gradually became prominent:

It's not that word-of-mouth works are not attractive to the audience, but the advancement of the Internet and mobile devices has changed the audience's viewing habits. Many works can be watched at home. At this time, going to the cinema is no longer a part of leisure life, it is more like For a date, a party or a ceremonial event, choosing a movie will naturally be more inclined to work that interests you or detonates social networks.

Then, the motive for detonating the box office market in the second week of June becomes clear:

The head-on collision of two sequel works, the serial appearance of four well-known works, and the unique charm of "Renly Hall", after all the factors collided, the audience took the initiative to walk out of the house and go to the cinema to show their support , sit on the seats of the theater like a party carnival, and enjoy this movie-watching frenzy.

Standing in the river of history, you can feel the significance and weight of the second week of June 2014, which indeed has a lot of inspiration for the film industry.

Undoubtedly, this is a very interesting thing.

But in it, people are often unable to capture the context of historical development, and can only faintly feel, "This is indeed a unique weekend", and "Interstellar" has become the biggest winner.

From the ambiguity of the internal preview, to the uncertain future of the forced release, to the magnificent premiere, and finally to the ups and downs of the premiere weekend, this "space drama" "lacking a hard sci-fi core" - not "space drama" Opera", finally successfully awakened the slightly dull North American market, and won the box office again!

Netizens on Twitter put forward a very interesting point, "I'm already looking forward to the restart of 'Jurassic Park', will it be possible to see Renly Hall fighting the dinosaurs single-handedly?"

This is a mockery of Hollywood's "heroic" movies.

Including Arnold Schwarzenegger, Tom Cruise, Bruce Willis, Keanu Reeves and countless other action actors, they have all performed "single-handedly against the world" on the big screen. drama, put personal

Heroism is pushed to the extreme - in fact, isn't that the case with all superhero movies now?

Now, Renly is undoubtedly the top candidate for "individual heroism" at the top of the Hollywood pyramid. If the two opponents, Renly and Dinosaurs, are placed separately, and then look forward to a "Renly vs. Dinosaur" drama, That's bound to be fun, even surreal.

And so, Twitter started to think big.

"Renly destroys the Tyrannosaurus Rex with one hand!"

"Renly captures the pterosaurs and conquers the world!"

"Renly saves Jurassic World!"

And so on, and more and more, it's unwittingly becoming a new hot spot on Twitter, benefiting everything from "Interstellar" to "Jurassic World."

The publicity team of Warner Bros. is very smart. They joined the ridicule battle from an official stand at the first time. They officially produced a set of pictures, "Renly vs Black Hole", and deliberately made the black hole into the appearance of Renly sending shock waves, as if A scene from a Super Saiyan or some comic work, and then turned Renly into a cosmic superman, and also "made" a set of Superman's shirt for Renly, and the image of the underwear/pants was instantly on the social network platform. Boom.

"Is the young master going to play Superman, ah ah?"

"No, it shouldn't be Superman! Master should play Master! Master Renly plays Master Bruce Wayne!"

"This should be the funniest version of Superman after Nicolas Cage, right? Haha, the young master's temperament really doesn't match Superman, he should play Batman!"

"Does Warner Bros. really not consider letting the young master play Superman?"

"Does this mean Renly is finally going to be a superhero?"

The discussion frenzy was thus pushed to a new peak.

However, Universal Pictures' publicity team has few roots. They didn't realize that the publicity opportunity came like this, and they couldn't keep up with the rhythm of the Internet. There was no official movement at all, and the "Jurassic World" production team couldn't help but hold their foreheads. They didn't act until Steven Spielberg reminded them.

When the official action of Universal Pictures came out, there were already pictures of "Renly vs Tyrannosaurus" on the Internet, and everything must be thanked for "Brando Fever".

The No. 1 supporter of Renly on the social networking platform, caught the hot discussion right away, and she quickly hand-painted two series of pictures.

One series is a realistic version that really presents the texture of the end of the world, depicting the battle between Renly and dinosaurs, inspired by the Australian film series "Mad Max" in the 1980s, and the 2010 sci-fi film "Monster" The same is true. The sense of sight of the end of the wasteland, the sandstorm is flying, and there are no extra colors. It completely uses dark yellow, ink black, dark red and other tones to show a style similar to ink painting. It is definitely magnificent. This kind of loneliness of personal confrontation with the world makes the picture come alive on the paper, and the texture is immediately highlighted.

Later, this series was also picked up by Warner Bros., who specially invited "Brando Fever" to design a series of posters for "Godzilla", which triggered a heated discussion.

A series is a cute version, which cartoonizes Renly and dinosaurs, using a style similar to the Minions, and even the hideous dinosaurs become very cute, and then Renly and the dinosaurs started a scene " The battle of selling cuteness”, the pink and tender colors such as lemon yellow, mint green, and baby blue have become the main body. Even the fight is so cute that people want to cry, which completely presents different interpretations from the perspective of fans.

However, this style is not what "Brando Mania" is good at. It can only be regarded as quite satisfactory. Instead, other netizens gave full play to their talents and talents, carried forward the style she had conceived, and truly formed a set of systems, which can be used on social networks. The above pushes the topic of "Renly vs Dinosaurs" to a new peak.

Thanks to the two series of hand-drawn drawings of "Brando Mania", even if Universal Pictures failed to catch the publicity hotspot in time, "Jurassic World" still took the east wind and caught fire early. It has attracted countless attention on social networks, which is also a surprise.

From the public release of "Interstellar" to ranting about "Jurassic World", what really shows is the quiet change in the attitude of social networks towards Renly:

The voices of the haters were gradually suppressed. Although they still existed objectively, for the general public, they finally learned to accept the fact that "Renly Hall is equal to a superstar", there is no jealousy or hatred, There was no contempt or ridicule, but an open embrace to accept such a reality, which also formally established Renly's supremacy and quietly changed the entire Hollywood landscape.

A superstar is born!

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