The Greatest Showman

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One of the most interesting facts about social networks is that people can show the face they want to show through the body of the virtual account, which also makes the establishment and overthrow of the virtual image easier. Thanks to the cover of the information ocean, it is often possible to Create the image of your dreams.

Take the discussion boom of "Interstellar Crossing" as an example, which is a very typical case.

Before Kip-Thorn's professional theoretical explanation was officially released, in the major social network platforms and portal forums, countless netizens who called themselves "authoritative experts" listed countless documents to prove their arguments. , Criticizing Nolan and "Interstellar", some people even think that this is a "Hollywood / Italian / kinky / out of plastic waste", strongly indicating that the existence of the work itself is an insult to science.

To denounce, insult, despise, complain, joke.

Such voices are so loud, it seems that everyone can't wait to prove their professionalism and profoundness. The popular science awareness of "everyone is drunk and I wake up alone" makes them put on a "brick home" attitude and use the network platform to make a lot of nonsense. Then superiors use a string of theoretical knowledge to emphasize their sense of existence.

Behind the accounts with virtual nicknames, there is often a face that is not satisfactory in real life.

Then, Warner Bros. responded.

Objectively speaking, as a well-known professional scholar in the industry, Kip-Thorn's popular science explanation is completely a teaching mode, too esoteric and too academic, and the presentation is made in the form of a thesis point of view, which is very important for the general public. Unfriendly - because often does not understand.

But it is precisely the sense of alienation and strangeness caused by this kind of "incomprehension" that has successfully released the effect of professional authority.

As a result, another group of "professional netizens" who didn't know how to pretend to understand came forward again to conduct popular science for ordinary audiences, expounded Kip-Thorn's theory in an easy-to-understand way, and then further explained "Interstellar" The film analyzed, and finally came to the conclusion that "this is absolutely a wonderful masterpiece".

So, what about the previous group of "bricks"?

Perhaps, they are still fighting back stubbornly, clinging to the loopholes in the creation and beautification of film art, and stubbornly and stubbornly continuing to attack; Happened; perhaps, they transformed themselves into later science popularizers, pretending to know everything, advancing their previous remarks, and then changing their statements to prove their "authority" again.

Even, this group of netizens is more active and active than before, and can't wait to prove that they are still right again, and then build their reputation and credibility among netizens, attract more and more attention, that one A like, retweet, comment and follow is his "existence".

To a certain extent, netizens and news media are the same. In the hype and business, they are chasing hot spots and gimmicks, and then achieve their own goals. This is also a common feature of the Internet age - otherwise, how do you say it is an era of entertainment to death?

Regardless of whether these "brick home" netizens are haters, or simply want to gain popularity, it is certain that the popularity has indeed been hyped up.

In just a few days, the discussion topic of "Interstellar Crossing" has actually taken two steps, starting from black holes and wormholes, to the possibility of time travel, to the discussion of human loneliness at the end of the film, and finally to the film's place. The emotional resonance and philosophical thinking brought by it, driven by the strong enthusiasm of netizens, made every detail in and out of the movie become the focus.

At this time, the heat of "Interstellar Crossing" really broke out.

It's true that the movie lacks popcorn moments; it's true that the movie is overly sensational; it's true that the rhythm and length of the movie are a little dull... All of these have become factors that restrict the film's opening weekend box office blowout, But the mediocre box office numbers made the audience forget one thing:

The overall reputation of "Interstellar" has surpassed that of "Inception"!

It is true that there are countless factors that affect the box office of a work, and the popular "X-Men: Days of Future Past" has not been able to show more box office potential, even the box office data of "Captain America 2" is better than the excellent word of mouth. It seems a little insufficient; but no one can deny that word of mouth is still the most important reference factor for a work's box office stamina. The anti-sky box office curve of "Titanic" and "Avatar" is definitely not because of "propaganda".

Media Comprehensive Review, 79 points.

Rotten Tomatoes Fresh: 83%.

Mass Media Rating, 8.1.

Popcorn Index, 88%.

Cinema Score, b+.

Any set of data can be ranked in the first group in this summer's file, even the slightly embarrassing theater score is no exception, and the media comprehensive review and mass media score are the top of all the works in this summer's file. The top spot, definitely the best work since 2014.

With the popularization of theoretical knowledge and the release of behind-the-scenes footage, more and more ordinary audiences have begun to become interested in the film, and the follow-up effect of excellent word of mouth has also begun to ferment.

This is a work that is more realistic and romantic than "Inception", a work that is more adventurous and more hardcore than "Gravity".

These two gimmicks alone are enough to ignite enthusiasm and curiosity among the general public, especially in the eyes of the media.

The shortcoming of "sentimental" has aroused more and more widespread repercussions among ordinary audiences - than the philosophical thinking of hard science fiction, audiences still want to see emotional fetters that resonate with themselves, although "interstellar" There's no popcorn moment in "Crossing", but the emotional appeal makes up for it.

What's more, just like watching "Inception" seems to be a "pretend/force/weapon" for young people, now refusing to watch "Interstellar" is also becoming an outsider behind the trend of the times - most ordinary people do not want it. Being an outsider is also the reason why they go to the cinema.

Whether they like it or not, whether they agree with it or not, the group of porcelain touchers, gangsters and haters who "do not know how to pretend to understand" have used their sharpness and sharpness to collide with sparks, and after focusing all their attention, Warner Bros. It responded positively in the most authoritative and professional way, but instead created an unexpected publicity effect, and truly made "Interstellar" presented in front of all audiences.

This is an important start!

What's even more amazing is that imdb's senior young audience scored as high as 8.8 at the beginning, making "Interstellar" easily ranked in the top ten of the website's classic 250 best works list, proving once again that Nolan and Renly super popular.

If it is said that the score of 8.8 at the beginning is more of a fanatical pursuit of fan filters, whether it is Nolan or Renly, their excellent reputation among senior fans has been verified; then as time progresses, imdb scores Instead of falling, it rose, unexpectedly climbing to 8.9 points, and the ranking continued to rise. For the time being, due to the disadvantage of the number of ratings, it fell behind "Pulp Fiction", ranking ninth on the list.

Even if it is described as a miracle, it is not an exaggeration.

The scoring system of imdb is a relatively authoritative complex comprehensive ranking, and the algorithm has been recognized by many: it formulates the level of scores according to the resume of each scoring user.

For example, the registration time, the longer the year, the more credible it is; for example, the number of movie viewings, the greater the number of movie viewings, the greater the proportion of scores. In a similar way to identify whether the user is a "navy", then the ratings of users at different levels will occupy different proportions, and finally the ratings will be obtained.

In fact, in 2017, Indian users once flocked to a considerable number of navy - they relied on a large number of long-term and solid registered users to score, brushing all the scores of Indian movies, and the list of 250 best works There are more than thirty Indian Bollywood works in one go.

Subsequently, imdb took corresponding measures and listed a list of the top 250 Indian movies, which not only included all Indian movies, but also changed the scoring algorithm for Indian movies - according to the score of the overall list According to the standard, at least 70 Indian movies can be ranked among the top 250. However, after imdb changed the algorithm, it has stricter requirements on the number of scorers and the quality of users, and finally the number of Indian movies in the overall list was quickly reduced to five. about.

In other words, the reason why imdb scores are authoritative is that the special algorithm guarantees objectivity to the greatest extent - although it is still relatively objective, it has also been recognized by countless netizens.

Under such circumstances, a few classic movies can indeed last for a long time, and their scores will rise instead of falling. For example, "Fight Club", in the long river of the second decade of the 21st century, the scores slowly rose, and the rankings also rose slowly. It has climbed all the way from the top 20 to the top ten, which also proves the true classic of the movie.

But more often, the newly released movies still face a trend of "starting with a high score and slowly decreasing". It's getting harder and harder to hold a permanent spot on the list.

Now, in less than two weeks, the imdb score of "Interstellar" has slowly climbed, which is absolutely incredible:

First, there must be a rapid increase in the number of ratings, which means that the popularity of the movie is rising, and so is the number of viewers; second, the number of ratings must have a lot of positive reviews, especially in the nine and ten range, and then the percentage of low ratings begins to decline, This will allow the score to show upward momentum.

This is a very, very, very difficult thing, but..."Interstellar" still did it! Miracles are happening!

What exactly does "imdb 8:9" mean? A classic that you will definitely regret if you miss it. At the beginning, "Inception" was driven by such word of mouth to walk out of the amazing counter-attack curve. Does this mean that "Interstellar" can also replicate such a curve?

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