The Greatest Showman

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"Forty-three thousand?"

Andy couldn't help but exclaimed, a little gaffe.

But that couldn't blame Andy, even Renly and Matthew were a little surprised. Not to mention streaming platforms, even YouTube, an ordinary internet celebrity blogger, has far more subscribers than that—although such comparisons don’t make sense, since YouTube is a free subscription, and Sony’s streaming platform Crack (crackle) needs to be paid; but the meaning is the same. For a network subscription channel that relies on traffic for a living, "430,000" is really too low and too low.

Andre looked at Renly calmly, "His opinion." The subtext was: Blame Renly for choosing a streaming platform with such a low number of subscribers.

The reason why the "crack" streaming service is so low-key and so shabby is mainly because Sony has never paid attention to this aspect. Compared with the vigorous rise of online streaming media, Sony's parent group still pays more attention to the operation and promotion of animation and games. All related Services are built around these themes, and the emphasis on film and television must be at the back.

Because of this, Crack's subscription service is only available on LG and Samsung products, and is only available in a few select countries, including North America, Japan, and South Korea. 430,000 subscriptions, to be honest, should not be surprised, and even sigh, to be able to reach such a number, Sony's loyal users are indeed hard-core enough.

However, from another perspective, the main difference between acquiring a streaming media platform and creating a new streaming media platform is in two aspects: first, the film library, which is the existing copyright of the streaming media platform; second , paying subscribers, omitting pre-promotion and foreshadowing, and improving the starting point.

Of course, in addition to this, there are many, many specific differences in the algorithm of movie recommendation, the construction of online websites, the production of smartphone software, etc., but overall, the most important and core difference is the above two point.

Amazon builds its own streaming media platform. In the absence of a film library, it uses its own priority user base to open up the situation; while Hulu.com has the film library of the three major companies as its backing, and wins at the starting line. There is still a lack of independent and original works in the follow-up, and there is no way to truly achieve "synchronized" viewing of new works, which also hampers the rapid growth of subscribers. After all, the previous old works are still unattractive.

"If the number of subscribers is 4.3 million, I am afraid that a zero or even two zeros will need to be added to the purchase price." Facing Andre's complaints, Renly responded calmly.

Andy thought about it seriously and nodded in agreement.

Andre pretended not to hear, picked up the red wine glass in his hand, savored it carefully, let the silence spread for a moment, and then changed the subject, "Sony really doesn't have much about running a streaming media platform. Interesting, Crack's exclusive office is almost an abandoned department, and now only five employees are responsible for day-to-day operations."

Five... This is almost equivalent to abandonment. I am afraid that even within Sony, no employees are willing to go to the streaming department, which can basically be considered exile.

"In the beginning, I also prepared a cooperation proposal, but when I saw this situation, I simply put forward an acquisition proposal. Sony did not hesitate too much and immediately made an offer. It seems that they think it is not a bad thing to get rid of this burden. , but we still have some disagreements on the details of the acquisition. They only want to transfer the platform, but the copyright has to be calculated separately; I think it is not a good deal.”

In just one month, Andre and Sony have also fought back and forth for many rounds. Even if Sony hopes to get rid of the burden of cracks, it is still impossible for them to hand over their interests.

"Finally, we reached a consensus, 30 million U.S. dollars, and Sony's shareholding in the form of copyright, with 20% of the shares. But..." Andre's words didn't have time to say, he noticed that the three people's eyes were all fixed. Projected over, not a simple wait and see, the scorching eyes also carried a lot of power, which interrupted Andre's words a little.

"I know that 30 million sounds like a fantasy, even I am a little surprised; but, there are other conditions, open up the entire platform network, including the development of online websites and other smart phone applications, and follow-up All relevant negotiations must be completed by ourselves, which means that what we are acquiring now is a semi-finished product." Andre added the follow-up remarks.

Renly is still not very sensitive to the business side. He can't remember the market value of Netflix, Amazon and Hulu in 2017, but he can be sure that Netflix is ​​already catching up with Disney.

what does that mean?

This means that the market value of the Netflix Kingdom is at least calculated at 100 billion, or even more, that is "100 billion US dollars", which is a height that ordinary people can't reach in a lifetime; and now, the crack is 3,000. Thousands of dollars change hands?

Of course, as Andre said, firstly, Sony used copyright to occupy 20% of the shares, secondly, this is a semi-finished product platform, and thirdly, Sony did not pay any attention to it at all. Under the influence of many factors, the transaction price was like this. It was cheap, and the acquisition could be completed with just the remuneration of one Renly movie; but the result was beyond Renly's expectations, and he thought it would take at least $100 million.

Still, it's not a surprise to think about it: Hollywood and Wall Street billionaires, they probably don't fall short of the $30 million, and there are countless millionaires who can complete acquisitions.

But who would buy a semi-finished streaming media platform, and then work hard to build the platform, but they are not sure whether they can achieve profitability? Instead of buying a semi-finished product, it's better to buy an island and feel at ease.

Thirty million, this is just the first expenditure. If Sisyphus Pictures really acquired the crack, the next price to fill the original film library and build a complete streaming media platform would be one billion, twenty Billion, or even more, the "ten billion" figure is definitely no joke.

A simple horizontal comparison can be made. In 2017, Netflix’s budget for original content was $8 billion, which is only in North America, and it is still trying to open up the European and South Asian markets; correspondingly, Amazon and hbo are The investment in original content is less than $2 billion. As for Hulu, which is jointly owned by Disney, Universal Pictures and 20th Century Fox, the investment budget is only one billion US dollars.

Of course, this is only a comparative data, specific to Sisyphus Films, they are bound to make further adjustments according to their own situation.

However, it can be seen from the side that filling the original content library is a "bottomless pit" and must be carried out for a long time. The disadvantage of Netflix is ​​that their original content has only accumulated for a short period of ten years, but Disney, hbo, etc. The giant crocodiles have a rich accumulation of twenty years, fifty years or even a whole century.

So, how should the online streaming media positioning of Sisyphus Pictures be determined?

This is a huge subject, and things have gone far beyond imagination.

Andrei left some room for reaction and thinking, poured himself a glass of red wine again, and then continued, "I haven't made a deal yet, it's up to you now. If we start, this matter will not be If we have to go back, we have to keep going like this. Of course, if we are not greedy, we will move forward steadily. With the investment ratio of the first three years, we can take the lead in formulating a plan of one billion yuan. But..."

Andre shrugged, "You should also know that everything in the Internet age is changing too quickly. Perhaps, online streaming reached its peak in just three or five years, and then began to decline. , our original content filling speed cannot keep up with the rhythm of the changing times, then being eliminated is the only fate."

Such alarmist words, Andrei said it lightly.

"Of course, there is another possibility. We don't need to be eliminated by the times. We can't make it successfully and go bankrupt." Matthew said silently beside him.

Andre didn't mind either. "It's naturally a possibility. But for entrepreneurship, that's not our goal."

"A billion-dollar plan, right?" Renly is a complete layman when it comes to starting a company and running a company. He can't help at all, and may even get more and more helpful, so his thinking has always been clear, and there is no Worrying about those potential possibilities, "If Sony Columbia is willing to invest in copyright, it is actually a good thing, I have always coveted their copyright library, always refused to play online, and piled up dust in the warehouse, which is really wasteful ."

Sony Columbia's film copyright library and music copyright library are second to none in the world, and are on the same level as Disney and Warner Bros.

"Sony doesn't think that streaming will be able to recoup too much profit." Andrei explained.

Renly nodded lightly, "This way, we can do a two-pronged approach, shoot the movie first, then fill the library with Sundance and Sony's rights, then shoot the TV series, keep the subscribers with the TV series, and then step by step Bring independent film channels online and win with quality.”

This is not Renly's wisdom, but the experience of online streamers such as Netflix and Amazon, which Renly copied.

"As for investment..." Renly pondered for a moment.

Although a billion dollars in the first stage may not seem like an astronomical amount; but that is not how founding companies work, they should make money with money, either bank loans or venture capital funds, in this way to create more interest, rather than creating your own company at your own expense—this is a tool that works for low-cost companies.

Just then, Matthew interrupted Renly's thoughts.

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