The Fantasy Entertainment Empire

"Don't be downcast, we didn't lose again."

Everyone raised their heads and looked at Fan Zhe.

The boss didn't lose his temper. This incident made everyone feel relieved, more or less.

Fan Zhe paused, and continued: "Don't always think about other people's works, always consider competing products. It's true that we have direct competition with "Library of Heavenly Dao", but this means that we have to compare their works. The work is strong."

"In the content department, we only consider making good works; on your side, you should have set the goal for the operation of the work, and we just need to achieve our goal. Other company's work is another company's, so we don't have to pay too much attention to it. "

Fan Zhe's words somewhat had the effect of comforting him, especially after speaking as the boss.

After listening to it, everyone felt more or less relaxed.

Sun Junyi said: "President Fan, don't worry, we will work hard!"

Wu Jingtong next to him was about to be a little more straightforward, and he said: "It's just... If the performance of "Library of Heaven" is particularly good, it will obviously have a great squeeze effect on "Ruzidi". The company's "Ruzidi" "The revenue target set above is 650 million, if it is squeezed too hard, it will be extremely difficult to complete..."

While he was saying this, Sun Junyi next to him kept winking at him.

This buddy is too honest...

Fan Zhe didn't care about it at all, he said: "Come on, I have enough confidence in the content we produce."

Even if the "dimension system" does not have much involvement in "The Emperor Ruzi", it is the same.

...

Since the results of "Library of Heaven" came out, Zhang Xinhua has been in a good mood.

After the first day's results broke the list, he called David to announce his congratulations.

On the phone, David was also quite happy. Although the words were still calm as always, Zhang Xinhua, as his old subordinate, could still hear his mood from a slight change in tone.

Waking up the next morning, Zhang Xinhua brushed his teeth and washed his face in a good mood. After changing into a suit of clothes, he even had a peaceful breakfast before going to work.

However, Zhang Xinhua's good mood disappeared as soon as he arrived at the company.

He saw the latest data, and the number of broadcasts was still increasing steadily. The data was better than the original "Martial Arts Master".

However, that's all there is to it.

A lot of good data, concentrated in the first and second episodes. By the time of the third episode, there was a particularly obvious drop in the data of real broadcast volume. The magnitude of this drop, from the graph, seems to have dropped a little sharply.

Seeing such data, Zhang Xinhua's expression was not very good.

"What's going on?" His voice was even a little hoarse, and he had some bad thoughts.

"I don't know, the retention rate is a bit low." The person who reported to him was Cao Yufei who was in charge of content operations.

Zhang Xinhua was not in the mood to say anything more to him, and he continued to study the relevant data reported.

The number of broadcasts of the first and second episodes is quite high. This data is basically consistent with the summary of the enthusiasm of all parties on the eve of the launch of "The Library of Heaven".

This probably means that the early publicity of "Library of Heavenly Dao" was successful, and a large number of viewers watched the first and second episodes of the show through various channels.

However, among the attracted viewers, quite a few people probably stopped watching after watching these two episodes patiently.

This is what the data told Zhang Xinhua. He didn't want to believe it was true, but he couldn't find another way to explain it.

If it is said that the third episode is a paid content, then that's all, a decline in the number of viewers is inevitable.

But the problem is not ah! The third episode is also free! And it's free until the fifth episode!

Giving up after seeing the second episode obviously has little to do with free and paid.

"Could it be that there is something wrong with the content of the play?"

Zhang Xinhua's head came up with such a thought, and he felt a little cold in his body.

This is the most terrifying situation.

If there is a problem with the business model or the publicity plan, these can be adjusted and resolved. But what if there is something wrong with the content of the TV series itself? Could it be possible to remake a film?

This is impossible.

If there is a problem with the content, there will be no solution, which is equivalent to the failure of the series.

But... this is a drama that invested a lot of money! A popular novel, a good cast, special effects created with a lot of money...

Didn't Dimension Entertainment's past successes come from this model? Why does "The Way of Heaven" rush?

This unscientific!

Shaking his head, shaking this terrifying thought out of his head, Zhang Xinhua continued to watch the overall data.

Then, after the fifth episode ended for free, he saw the number of plays of the sixth episode, the first paid episode.

A steep slippery slope.

There are landslides, that's normal. It is better than "Martial Arts Master", after the first three episodes are free, and after the fourth episode requires paid members to watch, there has also been a certain decline.

But where is such an exaggeration?

According to the report below, at present, "Library of Heavenly Way" has been online for more than twelve hours, and the purchase volume of the complete works has just exceeded 800,000 sets. Counting the pre-sale part, there are less than 1.4 million sets.

How much is this? Together with the newly added member on-demand and content payment, all of them add up to less than 100 million.

However, the investment in "Tiandao Library" is for the "Martial Arts Master" marked by Dimension Entertainment. It is also divided into two parts, with a total investment of 1.1 billion yuan!

At the beginning, when "Martial Arts Master" was first released, it played for about eight hours on the first day, and the total revenue it brought was over 200 million. And here, twelve hours have passed, and the result is less than half of their score?

This made Zhang Xinhua find it difficult to understand.

"Why is this happening? Could it be that the enthusiasm made in the early stage is all fake?"

He muttered to himself here.

Compared with the subsequent paid revenue situation, the decline in the number of broadcasts in the third episode is nothing.

Now, anyone with a discerning eye can see that last night, the news that "Tianhong Entertainment" released through various channels to claim that "Tian Dao" has won the "Bu Dao" that was launched in summer is all nonsense-no matter how hot the hype is. Gao, if you make a fool of yourself when it comes to paid content, what's the use of it?

Specific heat? Is it comparable to other people's dramas with a broadcast volume of 40 billion?

Whether it can seriously attract the audience to pay, that is the truth!

Obviously, in terms of truth, the show "Tian Dao" knelt in front of "Martial Arts", and all the previous praises were slapped on his face.