The Director of Music Department

If you want to count it as the best shortcut stage that can make a newcomer popular across the country overnight, many people will tell you that this stage is called the Spring Festival Gala.

There were no such lucky ones in previous years.

Because the Spring Festival Gala is in decline, it is still the platform with the most viewers.

This is completely different from the popularity of Wang Yifan's "Lilac Flower" on the Internet.

"Lilac Flower" seems to be very popular, but in fact, it is also popular on the Internet. Don't think that the network coverage is very high, but in fact, these days, those who really like to surf the Internet, here refers to those who like to surf the Internet, still It's young people.

The stage of the Spring Festival Gala is different, it is not divided into age groups, and it is a platform that covers all age groups at 360 degrees in all directions.

And this year's Spring Festival Gala, "Dawn" and "Dedication of Love" are not surprisingly popular.

In fact, being able to go to the Spring Festival Gala itself represents strength. Why are many singers' songs in the Spring Festival Gala often become popular? Carefully selected, if the work itself is not good, it will not be able to enter the Spring Festival Gala.

Therefore, the Spring Festival Gala will become the best star-making stage.

The next day, the selection and discussion of the programs of the Spring Festival Gala is a reserved program of the Spring Festival every year.

"Is "Dawn" really an episode of the movie? I feel very sad when I listen to the song, and I don't know what the story is like?"

"Upstairs, it's really hammered that "Grateful Heart", "Dawn" and "Dedication of Love" are all songs from "Grateful Heart"."

"Wang Yifan is a big critic, he went to the Spring Festival Gala with two songs by himself, and they came back together!"

""Dedication of Love" is a heart-warming song with the main theme. This song is probably going to be popular."

"It can be predicted that if there is any need to call for donations in the future, this song "Dedication of Love" will definitely be pulled out."

""Dawn" made me cry, but "Dedication of Love" is sorry, I feel a little unimpressed."

And the next day, "Daybreak" and "Dedication of Love" were launched on the Yiyun music platform at the same time, and the number of trial listens both exceeded one million.

The movie about "Grateful Heart" also officially kicked off the second phase of publicity.

Wang Yifan has no time to care about these things, the post-production of "Grateful Heart" is still waiting for him.

There is no need to think about the Spring Festival file, "Grateful Heart" is finished, but the post-production, although not too many special effects are involved, but it will take at least half a month.

Originally, Wang Yifan planned that "Grateful Heart" will be scheduled for Mother's Day in May, but the plan is not as fast as changing. Now, with the debut of two songs in the Spring Festival Gala, this seems to be an excellent publicity, so "Grateful Heart" "The movie definitely can't be pushed until May. After all, by then, the enthusiasm brought by the Spring Festival Gala will have almost disappeared.

After discussing with Chen Hanming and Ou Deman, it was decided to move "Grateful Heart" to mid-March, but in this way, the time left for Wang Yifan was very tight.

But there is no other way, to maintain the enthusiasm, otherwise, the publicity effect of the Spring Festival Gala will be greatly reduced. After all, one month before the release of a movie is the golden period of publicity.

Post-production of a film is definitely a dull and tedious process.

Rough cutting, formal editing, and then repeated watching several times, and the final fine cutting, to ensure that the connection between each scene will not be abrupt, to control the time of each plot, and to connect perfectly before the transition. Another very important thing is the length of the movie!

"Grateful Heart" is a movie composed of three stories, and the length of the movie is even more important.

The first story is the longest. According to Wang Yifan's rough cut, the first story takes up more than half of the whole movie, and the whole movie is 130 minutes long, which is too long.

However, in order to control the duration within an appropriate range, there must be a trade-off, which is undoubtedly very tangled in the final fine-cutting.

The final fine-cut version of "Grateful Heart" was shortened to 100 minutes. The first story still takes up the longest time, about 40 minutes, and the next two stories are half an hour each.

After that comes the soundtrack, which Wang Yifan doesn’t understand either, so explain your requirements to the post-production base, and the other party’s professionals will naturally handle it, and then the sound editor, the editor, and Wang Yifan will exchange opinions and reach an agreement. .

There is also special effects. In the second story of "Grateful Heart", "It Is Dawn", there is a section of the roller coaster crash that needs to be made with special effects. This does not require any advanced special effects technology, and it is relatively simple.

Finally, on March 5th, Wang Yifan completed all the post-production.

"Grateful Heart" officially announced the completion of production.

And next, there is the issue of distribution. In terms of publicity, Tang Dynasty Kyushu has been doing it all the time. In fact, the publicity of "Grateful Heart" is much better than that of "Lilac Flower". I would like to thank Zhou Tianming for that After some coquettish operations, "Grateful Heart" was promoted a wave, and then two songs were sung consecutively in the Spring Festival Gala, which detonated two songs again.

As for "Grateful Heart", it is obviously impossible to follow the film festival route like "Lilac" before. On the one hand, there is no suitable film festival, and on the other hand, it is too late.

The next thing is to schedule the film, because "Grateful Heart" has the investment of Tang Kyushu this time, and Wang Yifan has a good record of "Lilac Flower" with a box office of over 100 million, so the status and treatment must not be the same.

As before, the opening scale of hundreds of screens will definitely not appear again, but how many films can be scheduled on the first day still needs to be evaluated through trial viewing.

At the same time, the publicity budget is definitely more than the previous several million. In fact, in the unprecedented prosperity of the film market, if a film wants to sell well, the cost of publicity, exposure, topic marketing, etc. is often more than the production cost of the film. It needs to be high, especially for a medium-to-low-cost movie like "Grateful Heart", if you want to get a big box office, then the investment in publicity must not be low.

The production cost of "Grateful Heart" is not high, and even if it is added later, it is only less than 15 million, but the publicity budget will at least be equal to this figure.

Of course, we need to look at the results of the trial meeting for details.

In the past, "Lilac Flower" was basically only arranged in Kyushu theaters and some cooperative theaters in Kyushu, but this time it is definitely impossible to continue like this.

So this time, Shengtang Kyushu, not only the person in charge of the operation department of its own theater chain is coming, Ou Deman also contacted the person in charge of the operation department of other theater chains in China to try it out together.

Mainly to determine the final film arrangement.

In terms of theaters, even if it is a movie released by itself, it is impossible to give a random schedule. After all, the theaters are also responsible for the theaters below.

Therefore, the preview meeting is a must-see process for every movie. Because "Lilac" is an independent film, although this process was skipped, in fact, the screening at the Beichuan Film Festival can be regarded as a preview meeting.

PS: I heard that you can get out of singles by voting, and Double Eleven is over, so don’t stick to being single.