The Director of Music Department

Well, the main reason is that although Chen Anping is famous, for many people, although because of this advertisement, everyone may not be as disgusted as before.

But Chen Anping's identity as the rich second generation is doomed, he can't become a national idol, he is doomed, he can't really speak for young people.

Therefore, the public's attention turned to Wang Yifan.

It's not because Wang Yifan is really better than Chen Anping, but because Wang Yifan has the same characteristics as most young people.

He is grass-roots, he started from nothing, and he is what he is today by relying on his own efforts and talents.

As for himself, Wang Yifan is the idol of young people, which Chen Anping absolutely cannot obtain through an advertisement.

Although Wang Yifan did not appear on the screen, the copywriting of "I Speak for Myself" is Wang Yifan's, and this is a well-known fact, so this copywriting is also called "Fantasy"!

And "Fanti" is also on the Internet, forming a language phenomenon.

Of course, some people are analyzing this "strange" phenomenon.

Why do you say it's strange? Because Wang Yifan is the director, not the actor in "I Speak for Myself", logically speaking, this "mortal body" should be "Anping body" and "Dark blue body", but unfortunately, in the end, it was called "" Every body".

The Internet age is different from the paper media age, information dissemination is too fast, coupled with Deep Blue's spending a lot of money on channels, naturally, "I Speak for Myself" spread across the country almost overnight.

And because the ad itself attracted a lot of attention, coupled with Wang Yifan's fame and the billion-dollar advertising gimmick, "Fantasy" quickly became popular.

The point is, this ad is very upright and very inspirational, so even the official media have amazed this short ad.

For example, CCTV, which is an official media, has a column for "I Speak for Myself".

""I Speak for Myself" describes the social reality in a realistic way, and interprets the important concepts of guarding dreams and embracing hope! It conveys the positive social energy of hard work, bravery, love and daring!"

"What's interesting is that the leading actor in "I Speak for Myself" is Chen Anping, the chairman of Deep Blue Group, but in the end, the copywriting of "I Speak for Myself", which is popular on the Internet, is called "everybody" by the majority of netizens. , In fact, although this situation is unexpected, it is reasonable. First of all, although Chen Anping, the chairman of Shenlan Group, is also young and promising, but his status as a rich second generation makes it difficult for him to become the leader of the majority. The benchmark and role model of the younger generation, in the eyes of many people, his success is the legacy of his fathers, not self-employment, but inherited. Obviously, he cannot be imitated, and he cannot become a role model for the public.

Let's look at Wang Yifan again. Wang Yifan and Chen Anping are both outstanding figures of the younger generation. Although Wang Yifan is the behind-the-scenes director, when a person's achievement surpasses that of an age group, he is no longer just a director. Has become the well-known representative of the Huaguo Dream. He came from a grassroots background, without the shadow of his parents, and without other support. It can be said that he has the same starting point as many young people, and his success seems to be more likely to be imitated. , Therefore, in the eyes of most young people, he is the one worthy to speak for young people.

In fact, the language phenomenon caused by "Fantasy" is not accidental. One of the important reasons is that it expresses people's wishes and arouses the resonance of most people. The vivid pictures convey the positive social energy of independence, self-improvement, bravery and perseverance, and never giving up. To make it develop rapidly, we must grasp its spiritual connotation and constantly add innovative factors! "

'Mortal Body' is on fire. At the beginning, Shen Lan was also quite worried, worried that they would spend a lot of money and end up making wedding clothes for others instead.

But the result was to make them smile.

Although it was "Fantasy" and Wang Yifan who became popular, after all, Wang Yifan himself did not appear in the ad, and the ones who appeared in the ad were all the dark blue young people headed by Chen Anping.

Most people know that this ad is a collaboration between Deep Blue and Wang Yifan.

Wang Yifan himself is not an entity, and he has no movies released, so everyone wants to support him, but they can't find a channel.

But Deep Blue is different. Deep Blue's stores and products are available all over the country.

It is different from another time and space when "Chen Ou Ti" made a sensation on the Internet. Consumers flocked to Jumei Youpin. They were dumbfounded when they saw the dazzling array of cosmetics of various brands. We are here for your fame. What are these products? ghost?

That's right, for a shopping website without specific products, using such a sensational advertisement is simply wasteful!

Well, it’s not that there are no specific products, but that the cosmetics of the previous life, after all, the audience for this product is limited, but Deep Blue does not mean that the products can cover all aspects, but after all, Deep Blue’s products are still very rich Of course, the most prominent one is the newly launched Guangyao Mobile Youth Edition.

When "I Speak for Myself" created a frenzy of youth and dreams, the Guangyao mobile phone itself, with youth and youthful characteristics, naturally had an advantage.

And Deep Blue's home appliances can be said to have achieved full coverage of home appliance categories. In this way, consumers will naturally have more choices.

"Chairman, the flagship of Guangyao Mobile Youth Edition is out of stock, and the dealers are asking for replenishment!"

"Mr. Chen, the sales of our home appliances have risen across the board, and many items are sold out!"

"Chen Dong..."

Of course, the first wave of enthusiasm for "I Speak for Myself" has risen, but obviously, the value of this advertisement has not been fully exploited.

After seeing the "Fantasy" fire, Deep Blue's publicity department began to develop follow-ups. After all, they are not free.

So under the deliberate push, the jokers who received the money began to write a revised version of the "I speak for myself" joke, which was posted on the Internet almost at the same time as the advertisement became a sensation!

"You only see the Loess Plateau, but you don't hear the 800-mile Qin wind. You have your gold and diamonds, and I have my Lantian Yunuan. You don't know what the ancient capital of the thirteen dynasties is, but I know Fuxi Yanhuang. You Sarcastic about this barren, backward and vulgar, I know you don’t understand the charm of the Han and Tang Dynasties. You can ignore our development, we will prove who the future is. The rise is bound to be a painful journey, and there will always be gossip on the road Doubt, but so what? Even if we are misunderstood and are always mining, we must live a beautiful life. I am from Shaanxi, and I speak for myself.”

"You only see my scores, but not my efforts. You have your test papers, and I have my answers. You laugh at me for not being high enough to have fun. I pity you for wanting to go to a prestigious school. You can despise ours Grades, we will prove whose era this is. Studying is destined to be a painful journey. Frustration and low grades are always inevitable on the road, but so what, even if you fail a subject, you must fail calmly. I am a student, and I speak for myself .”

As several posts above the standard were published on the Internet, the revision trend of "I speak for myself" swept the Internet in an instant.

This kind of Internet viral marketing is actually very common. However, because of the popularity of "I speak for myself", this "I speak for myself" revision trend has added fuel to the fire.

From kindergartens to postdoctoral fellows, from scientists to migrant workers, countless occupations and identities have been used as spoof comments, and they have become popular on the Internet with the momentum of igniting fire.

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