The Director of Music Department

"Hahaha!" While the people in "Six Realms" were helpless and desperate, on the other side, Huaxin's side, Lin Husheng laughed heartily.

Why? Because just now, "I'm Not the God of Medicine" has just had a friendly conversation and negotiation with the heads of Hualian Cinemas and Cinemas under Huaying.

And this was just the beginning, or rather, it was like a signal. After that, the person in charge of the distribution department of "I'm Not the God of Medicine" began to receive frequent calls from theaters.

And what is the content? Naturally, they want to give up the supplementary agreement before "Six Realms", and they have to do it according to the actual situation and the conditions of the previous distribution contract.

Because there is a passive item in normal distribution contracts, that is, once the attendance rate does not reach a certain limit, then the theaters have the initiative to focus on customers, and they can adjust the film schedule as appropriate, instead of being subject to that one. Paper contracts are limited.

During this period of time, it can be said that Lin Husheng was under the greatest pressure. Logically speaking, how could a company go public and be swayed by the box office of a movie?

But in fact, the impact is really huge.

So July 11th.

The film schedule of "I'm Not the God of Medicine" has finally increased to 38%. Although it still can't compare with "Six Realms", it is already a very good film schedule.

In fact, the original low-ranking film is really not a bad thing for "I'm Not the God of Medicine", do you understand hunger marketing?

Although "Six Worlds" has a poor reputation, it is backed by several giants after all, so the film schedule has indeed declined, but it still retains 46% of the film schedule.

Of course, if the word-of-mouth is still not good, then waiting for "Six Worlds" will be another drop in film schedule.

For "I'm Not the God of Medicine", although the word-of-mouth is very good, the popularity of the topic has been limited and there has been no further promotion. Useless.

But it's different now. As a result, "I'm Not the God of Medicine", which has always controlled the rhythm, was released on the third day, and the topic exploded.

"I'm Not the God of Medicine" itself touches on the medical industry that is of great concern to the public at present, and examples of returning to poverty due to illness can be said to abound.

As a result, the topic of "sky-high priced medicine!" was directly on the hot search.

There are also related topics that follow: chronic myelogenous leukemia, Gleevec, the status of high-priced drugs, etc. The popularity of keywords is also rising sharply.

"Is he a good guy?" In the movie, Cheng Yong asked his brother-in-law to tell his son that his father is not a bad guy, and it became a hot topic under the deliberate promotion.

In contrast, although "Six Realms" has some topics, the topic itself is not a topic of public concern. It is naturally difficult for such topics to be heated up. More importantly, the reputation of the movie has rotted.

Yes, it's rotten. In the past, "Six Realms" had special effects, but now, because of the negative word-of-mouth of "Six Realms", the original advantages have also become fatal shortcomings at this time .

"The money was spent on special effects, no wonder the filming looks like a dog."

"It's so embarrassing to see cancer, I'm so disappointed!"

"I remember Director Chen Hang boasted that he wanted to subvert Chinese-language movies. He did it. He completely subverted Chinese-language movies and our senses. I couldn't bear to look directly at him!"

"Speaking with his nostrils upturned, what the hell is going on in the director's mind?"

"A buddy told me today that this movie still has its merits. At least the special effects are good. It's amazing. After spending so much money, who can't do special effects well? But the movie is not only about special effects, right?"

"A movie with only special effects left!"

"A deformed child with three heads, anyway, this is the first thing I thought of. I can't get into the play at all!"

The ratings of "Six Worlds" on audio-visual.com have been lifted long ago, and the ratings have been dropping all the time. From the previous 7 points, it has dropped directly to the current 6.2 points, and the key point is that this score is obviously still untenable, and it changes almost every day. .

In fact, if Chen Hang hadn't boasted too much at the beginning, hadn't made too much publicity, and raised the public's expectations too high, perhaps "Six Realms" might not have had such a bad reputation. Of course, there is another point, that It's just that "Six Worlds" is too high-ranked.

Some people may ask, isn’t it a good thing to have a high film ranking? In fact, this is not the case, even for "I'm Not the God of Medicine", the same does not mean that the higher the film schedule, the better.

"I'm Not the God of Medicine" is because I knew that the film schedule would not be too high, so I chose to screen it on a large scale. In fact, I was doing hunger marketing. In addition, the word-of-mouth of this movie is really good, so, naturally When the schedule increases, the increased schedule will meet the needs of those viewers.

From the beginning of screening, "I'm Not the God of Medicine" has begun to stick to it step by step to protect the film's reputation, which is why it has the current big explosion.

On the other hand, "Six Realms", when they ordered screenings and internal screenings, they actually knew that the movie was not as good as they expected, but for the movie's box office, they chose to control the review.

There is nothing wrong with this, most of these movies are done this way, otherwise, the word of mouth will be ruined as soon as it comes up, so how many people will watch it?

But the problem is, since you don't have that much confidence, why bother to strive for such a high ranking from the beginning?

As a result, the higher the film schedule, the more people will see the movie for the first time, and the more people will watch the movie. Although the box office on the first day will be better, but at the same time, it is too much to control the reviews at this time. Difficult.

As for theaters, there is no problem with a large lineup of movies, but they need to have an attendance rate. But in the end, just because the lineup is high, but the movies cannot meet the audience's expectations, so the attendance rate drops sharply, so the theaters are naturally also. I couldn't sit still.

Of course, it cannot be said that their strategy is wrong. In fact, this is a very contradictory thing in itself, or a very helpless thing, because if "Six Worlds" did not have such a high ranking in the beginning, then the box office would not be so high. It won't be that high. Negative word of mouth will ferment, but it won't be so fast. However, for the same reason, the attendance rate may be higher than the large-scale release, but the box office will definitely not be as good as the first day of the release.

In fact, to put it bluntly, it is still the problem of the film itself. Good publicity and distribution will indeed promote it, but in a more mature film market, good publicity and distribution are more often icing on the cake rather than decisive. of.

In contrast, "I'm Not the God of Medicine" is a topic of great concern to the public because of its word-of-mouth and on-point themes. Therefore, even if the number of films has increased, the attendance rate has not decreased.