The Best Director

Chapter 51 Publicity Plan

"Okay, April 28th. (The fastest update is to read the novel)" Mark Srant nodded. He could see that Wang Yang didn't just say it casually, so he asked curiously, "What day is that day?" Wang Yang Smiled, and said mysteriously: "Big day." Mark Slanter said "Oh" without asking, he picked up a form on the conference table, and said: "Let's see what will happen at that time." There's a new movie coming out."

While looking at the form, he introduced the authenticity: "April 23, the main thing worth noting is 20th Century Fox's "Traffic in the Sky"; April 30 is also Fox's "The Trap" and Columbia's "The Idle Hand"." Speaking of this, he glanced at Wang Yang with a smile, and Wang Yang shrugged: "Very good." Mark Srant continued: "May 7th, wow, "The Mummy" "! A blockbuster movie with a cost of 80 million yuan, isn't it ambitious; well, next May 19th, yes, "Star Wars" is coming."

Simon Willis expressed his opinion: "There is no doubt that this "Star Wars" prequel will be a super hit, but we don't have to worry, people will still watch other movies when they walk into the cinema." Wang Yang said: "Also, the genre, selling point, and audience of "High School Musical" are different from it, so the impact will not be great."

"I think so, the most important thing is to look at ourselves." Wang Yang leaned on the back of the swivel chair, spread his hands, and said with a puzzled look: "Maybe we can beat the first week of "Star Wars"? Ha, Just kidding!" It's just a joke, the influence of "Star Wars" is unparalleled, and this prequel is regarded as this year's "Titanic", and it has already booked the annual box office champion.

The conference room laughed, and Mark Slanter laughed: "Well, "The Mummy" and "Star Wars-Phantom Menace" are all tough opponents. Oh, of course, our tentative goal now is just There is no need to compare with them to recover the cost." After a pause, he continued: "But if we want to show it on a large scale across the United States, we have to make some achievements before."

Wang Yang nodded and said: "We must do a good job in publicity work." Mark Srant said with a smile: "Of course, "Ghost Story" has taught everyone a lesson, so the power of publicity is so great. Everyone laughed again, and Wang Yang also smiled, opened the publicity plan formulated by the publishing department, and said: "So viral marketing is a must, and this is a magic weapon for winning."

It is clearly written in the plan that one month before the film's release, the distribution department will step up its publicity efforts to detonate the "bomb". On the Internet, more and more school forums are allowed to participate in the discussion of this movie, and the students' eyes are firmly grasped; at the same time, in reality, campus bombing marketing will also be carried out, and the school will participate in the premiere. As a key point, the promotional posters of "High School Musical" will be spread all over their campus, corridors, cafeterias, and even classrooms, as long as they can be posted.

The cost of this plan is about 5 million or more. Together with the estimated final production cost of 8 million and screening costs such as copies, the entire film cost will be more than 15 million. In "Lingdong-Ghost Records", Wang Yang received 35 million after-tax payments,

At present, he has spent more than 3 million on the company. If "High School Musical" fails, his net worth will be reduced by half, but he is still a multi-millionaire.

But it's not just about money. "High School Musical" carries not only his own expectations and efforts, but also affects not only his own future; it also contains the hopes of many, many people, and will also affect many, many people. Even if it is only for Jessica and to wash away her title of "water in the head", he must not let this movie fail.

Looking at this promotional plan, Wang Yang felt that something was wrong. He always felt that these plans were not enough. This was different from "Ghost Story", which was just a routine promotion of a movie, just shouting to everyone. "This movie is very good, believe me, go see it in the cinema!" This kind of publicity can only let everyone know that there is a movie "High School Musical"; but how to arouse other people's interest? If the guy wasn't interested, he wouldn't look at the poster even if it was put up on his wall.

And the bombing is the bombing, and the students must not feel disgusted. Rebellious psychology can distort a person's thinking. It is obviously a good movie, but he will also call it a bad movie.

Wang Yang expressed his doubts, and Mark Slanter said helplessly: "My boss, there is no way to do it. If you want to seduce others' interest, the hero and heroine should be big stars; but you know, The biggest star of "High School Musical" is the director, you."

"I know, but it's not enough." Wang Yang frowned and organized his thoughts. "High School Musical" is an idol movie, and it is very important to create a youthful and sunny idol; Yes, but it will always be the protagonists who appear on the screen. If you want everyone to be interested in the protagonists and like them, the effect will naturally be better...

Is there any way to make the protagonists known and loved by everyone, and their popularity rise rapidly?

"Increase exposure." Mark Slanter replied to Wang Yang: "This is my experience as an agent. You always appear in front of the public with a good image, and if you have good works, you will To become an idol. If you want to pay attention, you have to create some topics, but..." He shrugged and said: "Now there is no topic suitable for our leading actor, and scandals are not acceptable. The main market of this movie is students, and they will not The idol who likes me is in love. So." He looked at Wang Yang and said with a smile: "Boss, you have to be careful."

Everyone laughed. Although they didn't know who the young boss was in love with, who would think that a young and rich man doesn't have a girlfriend?

"You've reminded me many times." Wang Yang rolled his eyes. Sometimes Mark Slanter is like his manager, taking care of everything.

What is the solution? The image of youth and sunshine, the appearance in front of the public, the exposure rate... Wang Yang thought for a long time, and suddenly a clue flashed in his mind, and then an idea suddenly popped up. He opened his eyes and said loudly: "Mark, contact the TV station!" Mark Slant asked suspiciously, "What?"

Wang Yang organized his own thoughts, and slowly said: "We cooperate with the TV station to launch a small program that teaches people to dance. It is good for 10 minutes or 5 minutes a day. In one month, we will teach the audience to dance some very simple dances. Basic dance steps. Of course, they are taught by the leading actors such as Tom and Jessica. They wear the costumes of the characters in "High School Musical", with smiles on their faces, healthy, youthful, sunny, idols!" At the end, he smiled with satisfaction stand up.

Mark Slanter spread his hands, and said uninterestedly: "Jan, the 10-minute and 5-minute advertisements every day are not cheap even on the Los Angeles local channel; if you mean those, don't think about it, the cost is very expensive." It’s scary.” Wang Yang shook his head and said, “It’s not an advertisement, it’s a collaboration.” Mark Slanter was unmoved, and said, “I’m afraid the TV station won’t think it’s a ‘cooperation’, why should the leading actor of “High School Musical” Go up to teach? They can find someone themselves. Yang, this is already an advertisement, unless you are willing to pay a large amount of advertising fees, otherwise no one will talk to you."

Wang Yang fell silent, thinking calmly, he was indeed too wishful thinking, TV stations never lack programs and ratings, but "High School Musical" lacks exposure. After thinking for a while, Wang Yang said: "Let's get in touch first and see how much the fee is. If the price is suitable." Simon Willis asked: "Boss, what is your psychological price?" Wang Yang A little uncertain: "Five million?" Mark Slant shook his head and continued to pour cold water: "Yang, this price may be able to get a week, one minute a day."

"Okay, Mark, this is just a trial." Wang Yang closed the publicity plan angrily, and concluded: "Try it, even if there is no TV channel cooperation, or the cost is too high. We will still produce this small program , broadcast one episode every day on the official website, and then use viral marketing to promote it." He looked at Simon Willis again, and ordered: "We also need to contact those schools that participated in the trial screening, and broadcast it on their campus TV stations." , I don’t think it will cost much, right?”

Mark Slant smiled and said, "My boss, this sounds feasible." Simon Willis also nodded and said, "There should be no problem."

The preliminary publicity plan has been set, and the specific implementation will be handed over to the distribution department, and the discussion on the release of "High School Musical" is almost over at today's meeting. Mark Slanter looked at Wang Yang and asked one last thing: "You know, Yang, the film is edited and it has to be sent to MPAA for review, copying and transportation, so we will edit it in mid-April. Over. Jan, three months is enough, right?"

Wang Yang smiled and said: "I don't know, the editor is very important." He asked the production manager Sandy Parkes: "Sandy, how is the contact?" Sandy Parkes replied : "I have already called the editors' union, and they have recommended some candidates, and we can arrange a meeting tomorrow." Wang Yang sighed and said, "Oh, it looks like I'm going to be busy again."

Next, the meeting came to the stage of discussing the company's financial situation, and it finally ended when Wang Yang fell asleep. Wang Yang left the company, drove to Ms. Robert's recording studio, and picked up Jessica for dinner and a date. Jessica, Rachel and other leading actors continued to receive singing training there, especially practicing the songs in the few movies, preparing for the recording work in the near future.

In the parking lot outside the building where the recording studio is located, Wang Yang saw Jessica standing in front of her and waited. He slowed down the car, drove slowly and Jiang Ye came to her side, opened the car door, and said with a smile: " Hi, beauty, come up?" Jessica glanced at him, shook her head seriously, and said, "No, I'm waiting for my boyfriend." Wang Yang shrugged and smiled, "I think that's me." Jie Xika smiled sweetly: "It seems so." She said, and got into the car.

Wang Yang was not in a hurry to start the car. He watched her straighten her hair and said with a smile, "Jessica, the release date of "High School Musical" has been set." Jessica turned her head and looked at him, holding her arm Xiufa's hands also stopped, and she asked curiously, "When?" Wang Yang said with great interest, "Guess?" Jessica rolled her eyes and said with a smile, "Well, I don't think... guess. arrive."

"April 28." Wang Yang laughed.

"Oh!" Jessica nodded, frowned suddenly, and said a few words: "April 28th, April 28th..." She just remembered this date, isn't it the long-awaited 18th day? Birthday? She said with surprise on her face: "Yang, is it true?" Wang Yang nodded and smiled, "Of course, one of the birthday presents, you knew in advance."

Jessica's heart was filled with sweetness, and she couldn't help leaning over to kiss Wang Yang at night, hugged his neck, and said with a happy smile, "Thank you, Yang." After that, she was a little worried and said: "But that Is the schedule suitable?"

Seeing her so happy, Wang Yang was also very happy, put his arms around her slender waist, and said with a smile: "Of course it is suitable, it is very suitable, just enough to beat "Hands of Idleness", haha!" Looking into Jessica's eyes With his eyes open, he said sincerely: "Jessica, thank you for your choice." This is the first time he has seriously talked about "Idle Hands" with Jessica. In this matter, this girl made him very happy. move.

"Yan..." Jessica avoided his gaze a little ashamedly, and said, "I'm sorry, I was hesitant. I didn't know what to do at the time, and I was almost persuaded by Miranda...Oh my god, I'm so inferior!" Her face was a little red.

"It's okay, sweetheart. But you chose me in the end, didn't you?" Wang Yang smiled at her, seeing her still a little unhappy, he said softly, "Come on, I want to kiss you." He hugged her Holding her waist, holding her face with one hand, he leaned over to Jiang Ye and kissed her lips a few times. Jessica smiled and parted her lips in response, slowly becoming enthusiastic.

Just when the two were about to kiss passionately, Wang Yang suddenly caught a suspicious figure in front of him out of the corner of his eye. He stopped vigilantly and said, "Jessica, there seems to be a paparazzi!" Jessica was stunned. Startled, she asked, "Where?" She looked in the direction of Wang Yang's gaze, and sure enough, she saw a middle-aged man with a long-lens camera hanging from his neck not far in front of the car. The guy seemed to be looking for something. .

Wang Yang glanced at the white man again, remembered something, and said, "I recognize him. I saw him downstairs in the apartment building this morning. Hell, he has been following me! I don't know what that guy took pictures of. No." He immediately rolled down the windows on both sides, fortunately the car uses one-way glass, otherwise the kissing scene between him and Jessica just now was photographed, it would definitely become tomorrow's entertainment headlines, and it would disrupt Promotional plan for High School Musical.

Anyway, the inside of the car could not be seen from the outside, so Wang Yang kissed Jessica hard again, then started the car and left quickly.

※※

ps: Wow, my head is dizzy, I wrote very slowly today, and the update is a little less, everyone forgive me. I will try to make up for it tomorrow, good night everyone!

(Reading novels)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like