Technology Bigshot

Chapter 87: The fear lies in subversion

The current situation of the film industry is that there are currently more than 2,500 IMAX screens in the world, and the total number of 2D and 3D screens in the world exceeds 100,000. Based on these big data, PV conversion equipment came into being. Ren Hong If you want to commercialize your own products, you must consider the current state of the industry.

Obviously, the current mainstream of movies is still dominated by 3D. Compared with ordinary auditoriums, panoramic view PV is still expensive and difficult to popularize quickly. It can be concluded by referring to the IMAX giant screen, so it has to follow the existing The standard, although the panoramic view PV is the future trend, it must also conform to the current mainstream trend of the industry. It is impossible for a film company to produce two models for a film at the same time, and they cannot accept such high costs and risks.

For the rapid commercialization of panoramic view PV, compatibility with current industry standards is the only way out, and PV conversion came into being. However, it is worth mentioning that although the cost has not doubled, it is inevitable that a film wants to catch the PV lane and the production cycle will be longer. Panoramic View PV is a brand new viewing mode, and the shooting method must be unique from the traditional one. When viewing a movie under Panoramic View PV, the scenes seen in different positions are different, which will also mean that PV projection is different from traditional screens. The screening is completely different. The PV screening is a multi-dimensional viewing in a three-dimensional form, and the traditional screen is a flat display. This means that the same film work needs to be directed twice, once on the traditional screen, and once on the PV screen. Directed again under the transformation.

This is the director's problem.

"That is to say, can all digital movies in the past be transcoded into PV format through PV conversion equipment and displayed in the PV auditorium?" Lachlan asked quickly. Obviously, if this is really possible, many large-scale productions even It can be re-screened once. He believes that even if it is an old film, as long as it is shown in the panoramic view, the audience will definitely buy it.

This is definitely a good way to make money, and you can definitely make a fortune.

"It's like the "Avatar" that was just shown." Ren Hong said, he said it very clearly, yes!

The mind of Lacklun was not active.

"However, the transformation requires a director, and the process is still directing the work." Ren Hong added. Except for Ren Hong, everyone else here is a film practitioner, which is not difficult to understand.

"So, what is the cost price of a PV theater?" The person from the theater chain asked again. Everyone looked at Ren Hong. This is the most important thing. Without the screening hall, everything else is useless.

After a pause, Ren Hong said, "The PV-01 in the laboratory cost $169 million."

"What?"

When a few people heard this figure, they were a little confused. The cost of a theater is so astronomical. I am afraid that no theater chain operating company in the world can afford this price.

Ren Hong saw everyone with an empty happy expression, and was stunned for a while, and then explained: "The PV-01 projection system in the ring laboratory is not of much reference value. Our goal is to accommodate 200 to 300 people. The final cost of a PV auditorium for a large audience will be between $5 million. In half a year, we will successfully manufacture a $5 million PV auditorium.”

$5 million. This price is almost twice the cost of today's iMax theaters, but it is still within the acceptable range. Thinking about it, it is relieved. Naturally, the price of such high-end equipment will not be cheap, and the ticket price will not be cheap either.

The price of 5 million US dollars can be fully commercialized.

Ren Hong, Cameron and others negotiated for more than two hours in the VIP reception room, and finally several foreigners left after getting satisfactory results.

When a few foreigners walked out of the gate of XlouS headquarters, the CEO of 21st Century Fox Films, Lacklun, turned his head to look at the cluster of five buildings of Matrix Technology and the surrounding parks.

With a sigh, he said, "iMax has ushered in the strongest competitor."

"Actually, I have already sentenced iMax to death." The CEO from the American Emperor Cinemas responded with a blank face.

The executives of several theater companies inadvertently looked back at the clusters of eye-catching buildings with awe. XlouS, this Chinese company is so young, but the letter of guarantee is strongly aggressive. Unlike other companies in the world, XlouS’s aggressiveness is not reflected in acquisitions all over the world. After the spin-off and reorganization, XlouS is now valued at more than $500 billion, and it is the only four companies in the world with a value of more than $500 billion. one. XlouS has never acquired any company since its establishment, and his aggressiveness is more terrifying than any acquisition mad company.

The aggressiveness of XlouS is its subversiveness, and its competitors are either transformed or eliminated, which is undoubtedly frightening.

"Instant online mutual translation" has impacted the translation industry all over the world; a voice assistant dominates. Among the 2.7 billion smartphone users in the world, 1.43 billion users have successfully installed Xiaoyou Assistant, and in the intelligent voice assistant In the field, XlouS's products have become the only profitable commodities in the market, while the competitors at this time are still learning! ! ! Xiaoyou has undisputedly monopolized the field; wearable smart phone devices are subverting the mobile phone industry and impacting Apple's mobile phone business; and the restructured XlouS, its subsidiary XlouS-Ax Microchip Company, is about to take over the old-fashioned Hardware giants challenge, who will be the next world giant to be subverted by him? Intel? Qualcomm? Maybe all!

And just today, after witnessing the panoramic vision PV technology, they know that the disruptor of iMax in Canada has been born, and its disruptor is such a huge giant company. Faced with the ultimate projection model of the film industry, they have absolutely no idea how iMax can compete with PV.

Although no Panorama Vision PV screening hall has yet entered the theater, the executives of these theater companies have not hesitated to make judgments, because from today, the theater executives who have come here have decided that they will no longer treat their own companies. Add any iMax auditorium to the cinema chain, and the PV auditorium will replace the iMax.

The real tiger's mouth grabs food, nothing more than that

XlouS "change the world" logo slogan, I am afraid that from now on, no one will dare to question this technology company!

"Let's go, after we go back, it's time to terminate the contract with iMax for the 30 iMax theaters that we signed some time ago. The selected location will be reserved for the PV theater." The boss of Emperor Cinemas retracted his gaze, leisurely. sighed. Although unilaterally canceling the contract would cost a lot of liquidated damages, he had no hesitation. This was cruel to iMax, who was still ignorant of it, but to not cancel the contract would be cruel to himself.

A businessman obviously couldn't do that.

(To be continued)

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