Technology Bigshot

【Chapter 210: Purpose】

The two sides sat looking at each other, Ren Hong guessed in his heart what the purpose of Tim Cook's personal visit this time was, and the other party also guessed in his heart what Ren Hong's attitude would be about what he was going to talk about next. Both are contemplating each other. But one thing is different. Ren Hong, who is the home court, is very calm. After all, it is the other party who asked to meet and belongs to the party who asks for others. Tim Cook has more unpredictable feelings. . Which is better and which is worse, from here began to widen the distance.

After a long time, Ren Hong spoke first again, and he said slowly with an indifferent smile: "I don't know what Mr. Cook's coming this time... what is his intention?"

The chatterbox has been opened, and Tim Cook can't be silent any longer. He organized some words in his heart. After a while, he said, "This trip, on behalf of Apple and you, I will try to see whether it is possible to reach a cooperation."

"Oh? I'd like to hear the details." Ren Hong leaned back on the flexible sofa, raised Erlang's legs, and expressed his interest.

From a competitive relationship to a cooperative relationship, it is an intriguing relationship transformation. Although Ren Hong hates the various actions of the people behind him towards Matrix Technology, this emotional side will not be involved in the game of the market. into a passive situation.

Ren Hong also expressed great interest and curiosity about the cooperation mentioned by Tim Cook.

But seeing Tim Cook's melancholy and emotional face, "The times have changed, the glory that belongs to Apple can only be looked back on the prosperity of the past..." Tim Cook, who came to discuss cooperation, suddenly became melancholy, he With that reluctant smile, he looked at Ren Hong, who seemed to be thinking without saying a word, and continued: "Now is the era of matrix technology xlous." His eyes shifted from Ren Hong to other places, "Apple is in It's over in my hands, regret? Of course! But I've never been ashamed of it, I tried my best, Apple tried my best, everyone tried my best. No?"

"Yes, I tried my best." Ren Hong finally responded.

Tim Cook let out a long sigh, "... Kingship does not last forever, and it must come to an end after it is extremely glorious. This is the inevitable trajectory of history. Sony was brilliant in the 1900s, and it has long since ended, but his The brilliance is remembered by the world, enough. Nokia, Motorola, Blackberry... and then Apple, Apple has picked up one strong opponent after another. With the fall of Nokia, we stepped on their 'bones' to reach the top of the mountain. It is the glory that belongs only to Apple, and it will be remembered by the world. Even if he is about to fall like Nokia today, it will still be remembered by the world." The melancholy Tim Cook suddenly showed the confidence he once had, and he smiled. He turned his attention to Ren Hong, "...he can still proudly declare to the world: In 2007, we changed the world, and the world remembers apple..."

"yes,

They all changed the world, we all changed the world, and all are great companies in the world. "Ren Hong also sighed with emotion.

"Yes, the world's great company!" Tim nodded in agreement.

"Whether it's Sony, Nokia, Apple, K Facebook or Matrix Technology xlous, or something else..." Ren Hong raised his left hand lightly, his index and middle fingers were closed and pointed towards his temple, and he slanted slightly, looking forward. the dome, "Hail to them, you and us!"

At the beginning of the negotiation, Tim Cook put the topic into this situation. Maybe it was inspired, maybe it was one of his negotiation methods. If it was a negotiation method, Ren Hong seemed to have been brought into a "trap" by him. ".

But this is not the case. No matter whether the other party is really emotional or a means, Ren Hong is indeed infected, but as a negotiator, after withdrawing from the state, his brain is still very clear, and he is very clear about his position.

"The end of Apple does not mean it falls. Apple is not Nokia, at least not yet." Ren Hongxiao looked at Tim Cook and emphasized, "Isn't it?"

Tim Cook nodded lightly, "Yes, that's why I came here."

"Then..." Ren Hong stretched out his hand and waved his right hand, looking at the other party. What he is most interested in is undoubtedly how Apple, which was originally a competitor, can transform from a competitive relationship to a partnership.

Tim Cook knew that it was time to get to the point. After thinking about it, he said, "Apple has made a solemn decision, and its business will completely withdraw from the market share competition in the high-end area."

Ren Hong, who was resting with Erlang's legs crossed, finally became really moved when he heard this sentence, and put away Erlang's legs, he stared at Tim Cook with a calm and calm face for a long time, "Is this true? "

Ren Hong tried to find a clue of a lie in his eyes.

"It's absolutely true." Tim Cook said calmly: "The competition between 9s and 's-2' was a complete failure. The consensus of the world has completely lost its advantage in the high-end area. Instead of struggling here, why not seek transformation, and then transform apple. It's really going to fall, what do you think?"

The contemplative Ren Honghuan folded his arms and covered his lips with one hand while thinking. After a moment, he said, "Is Apple going to condescend to enter the mid-to-low-end market?"

"Yes! Mid-range main player, low-end support! This is the future strategy." Tim Cook is not ashamed of the word 'condescending'. The company's strategic transformation is nothing more than that. The choice of death, no one thinks this is a shameful thing.

"With all due respect, the cost is destined to be a bit higher than the existing products. Even if the profit is made, the price is bound to be much higher than that of the existing mid-range products. This is an embarrassing situation. , unless..." Having said that, Ren Hong suddenly stopped, his piercing eyes stared at the other party motionlessly, he could already guess the other party's purpose of coming here this time.

"That's right!" Tim Cook saw Ren Hong's consonant eyes and knew that he had guessed it, and there was no need for the last layer of window paper, he said, "I'm here for 'Xiaoyou Assistant', That's the purpose of my trip."

Xiaoyou assistant. This is the eternal pain in Apple's heart. If Apple wants to smoothly transform the mid-to-low-end market, there is still the last and the strongest barrier to break, that is Xiaoyou Assistant!

The intelligent voice assistant is a sub-application for android, but there is no ios version. This is also because Matrix Technology's xlous and apple are in direct competition. Opening applications to ios is undoubtedly helping the opponent. Of course Ren Hong will not do this, and a mobile phone without Xiaoyou assistant is even second only to Matrix Technology' The s-1' and 's-2' 9s are still a cold machine.

Apple's weakness in intelligent voice assistants directly puts its mobile phones at a congenital huge disadvantage. Even if it transforms into the mid-to-low-end market, even if it is much better than other mid-to-low-end mobile phones, those who cannot use Xiaoyou Assistant cannot become a voice-activated device, and even if the hardware of the mobile phone itself is excellent, it cannot compete with its opponents.

Hardware is very important, but software is equally important, and the powerful Xiaoyou Assistant can completely make a third-rate smartphone more competitive in second-rate products. If the wearable smart device of Matrix Technology is a super-first-class product , then Apple's mobile phones are undoubtedly first-class products, but without Xiaoyou Assistant, it still cannot compete with the second-level products with Xiaoyou Assistant.

The difference in price, the huge difference between manual control and voice control, this is the relationship between the first-class mobile phone and the second-class android mobile phone. There is no doubt that even the first-class is still at a disadvantage in terms of competitiveness.

"Apple hopes to gain access to the voice assistant Xiaoyou in its major smart devices." Tim Cook said.

There is no doubt that if Apple can break this last and most solid barrier, the competitiveness of the transformed mobile phone in the mid-to-low-end market will be as good as the unrivaled 's-1' and 's-1' in the high-end area at this moment. 's-2', at that time, was undoubtedly a devastating disaster for the existing low-end mobile phone manufacturers in the world.

Whether Tim Cook's trip is successful or not will determine the future pattern of the world's mobile phone industry.

(To be continued)

(If you want to be blown away by chrysanthemums, go to the top and wow~~~~ ask for a monthly ticket~~~~) (To be continued.)