Super Tycoon

Zhang Yang sat on the edge of the first row depressed, watching his dad on the stage... teaching the salesmen.

Half an hour ago, he said all the eye-catching sales promotion methods he knew, thinking that his father would let him teach these salesmen, but he didn't know that his father was so upright and learned all the sales promotion methods away , and then lecture to the salesperson.

Some salesmen were sitting there with some disdain on their faces. Mr. Zhang was a technical background and had never been in charge of sales. Today, he actually gave sales lessons to these salesmen. The leaders really like to waste time and do some meaningless things. formalism.

"Everyone knows that the Zhiduoxing game consoles we produce are not selling very well, and some shopping malls even think about returning them. If this continues, our sales next month are likely to decline, and our sales target will be closer and closer. farther and farther."

"So I thought of some promotional methods. Tomorrow, you will go on a business trip to your respective sales areas, and teach them these promotional methods to ensure that our game consoles can sell better."

"First of all, let's look at this. What I want you to read is not the content of the newspaper, but the box drawn with a pencil. Everyone has seen the words inside, right?"

"The price of Zhiduoxing game machine is astonishing, only 398 yuan, only for three days. When you see these, what will you think?"

Someone raised his hand: "What I see is that if I don't buy it for three days, it will be more expensive in the future, and the opportunity will be missed."

"Very good!" Zhang Weiguang pointed at the salesperson, "You are right, this is the impression we want to create for consumers, if you don't buy it quickly, it will be more expensive in a few days, and they won't be able to take advantage of it." gone."

"Of course, when displaying on the counter, you must not use this kind of old newspaper, but use a piece of white cardboard, which must be large enough and eye-catching enough."

"For this irregular border, use a red watercolor pen. The red color is easier to notice. The words inside are written with a black watercolor pen. You can also use other colors for strokes, which will be more attractive. , especially bright colors, will be more attractive to children."

"Let's look at this picture again. An adult and a child are sitting in front of the TV and playing games together. What can you think of in this picture?"

Someone raised his hand: "Mr. Zhang, when I saw it, I thought it was dad playing a video game with his son. That kid's smiling face looks very happy."

"That's right, that's what this painting wants to express. Nowadays, both parents of children are at work, and they seldom get accompanied by their parents. Some are taken by grandparents, and some are simply locked up at home during the day."

"Children's growth requires the company of their parents. Playing with their sons can bring father and son closer together. And do you think that only children like to play game consoles? Have any of you ever played game consoles? Then you like it. Play?"

A few salesmen who raised their hands nodded shyly. They wanted to sell products, so they had experienced it in advance. But I only experienced it once, and never played it again, so I miss it.

"Games are not just for children, adults can also play. This picture should be colored and placed at the entrance of those shopping malls, so that everyone passing by can see it, so that some adults who want to play game consoles can also have an excuse Buy one."

Immediately, someone flattered him: "Mr. Zhang is such a fantastic idea, so many people will definitely buy our game consoles."

"There is also a third promotional plan. People dress up as characters in the game and stand at the entrance of the mall to solicit business. This is a very common method abroad. People who are familiar with it will think of the game when they see it. People will also be curious, so they know about the game, want to play the game, and then buy our game console.”

"For example, dress up as super, super..." Zhang Weiguang looked at his son, what is super?

"Super Mario.

Zhang Yang reminded in a low voice. You don't even know those characters, so why not let me tell you.

"Super Mario. It's a game where a little guy jumps around. This game is suitable for all ages, even girls. A plumber with a hat and overalls is not difficult to dress up."

"There is also Contra, which are two American movie stars. Many people may have seen the video tapes. One plays the Terminator and the other plays the role of First Blood. It's okay to find two strong people to dress up. Very simple."

"Others, such as tank battles, are more difficult, but you can also make a few cardboard boxes to dress up as tanks. In short, make it look like the image in the game to attract everyone's attention."

"At this time, you can also let these game characters distribute leaflets. Everyone knows the leaflets? The price of the game console is printed on the leaflet, and a few attractive words can greatly increase the sales of game consoles."

After Zhang Weiguang finished speaking, he took a sip from the teacup and put it down happily. How about this, this set shocked all the salesmen who are coaxing, right?

Before, this group of people thought that I was a technical background and didn’t understand sales. Now I want to let you know why I dare to contract an electronics factory.

"Xiao Su, what are you raising your hand for?"

"Mr. Zhang, we can persuade those counters to make the cardboard, watercolor pens, etc., but the large display boards outside need the approval of the mall, right?"

"Also, you said that if you ask people to dress up like in the game, it will cost hundreds of dollars to dress up one character, and several hundred dollars for several characters. The two Contras, right? I have to hold a toy gun, and a toy gun that big costs at least a hundred yuan, which may not be available yet.”

"A shopping mall costs at least 500 yuan to build, and it takes up a lot of space, right? Can other shopping malls be willing? They only earn a few dozen yuan for a game console, and they can sell more than a dozen games with this machine, they didn’t make any money.”

Now that you have sold out the promotion, and the promotion is over, the sales will not plummet. It only takes three days. Why do people spend so much money?

If the electronics factory reimburses you, that's about the same. But the customers of the electronics factory have hundreds of shopping malls, a family of 500 yuan, so the total cost is at least 50,000 yuan, Zhang is always happy?

Zhang Weiguang raised his eyebrows. He had asked his son this question just now, and he already had an answer.

"Are you guys thinking the same way as Xiao Su, thinking that spending too much money? If this promotion can drive the sales of products in the entire shopping mall?"

"Five hundred yuan is equivalent to a promotional activity for the mall, so that more people are willing to enter the mall, which can increase the turnover of several thousand yuan a day. Do you think the store manager will be willing?"

"Those cartoon characters, the leaflets they send can not only print advertisements for game consoles, but also print advertisements for other products. This sharing is equivalent to the cost of promoting game consoles, which is only a few dozen dollars. , the profit of a game console, do you think they will agree?"

"And who said three days of promotion? After three days, it can be said that manufacturers give back to consumers and increase the promotion time. We can promote a summer vacation."

The salesmen froze for a moment, thought about it carefully, and applauded thunderously. Mr. Zhang, you really know how to sell!

Zhang Weiguang sat there with a smug look on his face, and at the same time glanced at his son, if you have any good ideas next time, tell your father quickly.