Start with a Cat and Mouse Game

Chapter 754: TV shopping

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On the board of directors, Li Changheng said very clearly.

Vertical farms are indeed unpredictable in a country with a small population in the United States.

But for the island countries, Iseule, Sinjiapo, and South Korea, this is a technology that cannot be given up and must be mastered.

When Citi proposes to cooperate, not to mention other requirements, it will be a lot easier just to open business locations in these countries.

Regardless of the island countries and South Korea have always been the loyal little brothers of the United States, but in key areas such as finance and manufacturing, these small countries have always been stuck with foreign capital.

Investment is fine, but if you want to hold more than 5% of the shares to join the board of directors, you should wait more than ten or twenty years.

Except for the small foreign countries where there are few places to seek cooperation, but the economy is not bad, the market for vertical farms in countries such as Europe is also not small.

In the future, the Netherlands, in addition to flowers, ranks as the world's second largest exporter of agricultural products all year round, relying on greenhouses and vertical farms.

As for the new sales model, it is nothing more than the TV shopping that has been popular in the US for decades.

For TV shopping, trust is the most important thing.

Unlike Tianchao, before mobile internet, because of the widespread and widespread use of credit cards and the widespread presence of lawyers in people’s lives, advertising promises that are false, they will inevitably be sued.

In capital countries such as the U.S. and island countries, TV shopping is not far behind online shopping in the future in terms of development speed and public acceptance.

It took only 8 years from the first TV shopping appearance in 1986, with an annual sales value of 100 million U.S. dollars, to a sales exceeding 1 billion.

It only takes 17 years to break through tens of billions.

Moreover, this is also the reason for the patent, and TV stations and capital did not participate on a large scale.

After the 20-year patent period expires, the sales of TV shopping on the U.S. cable television network alone will reach tens of billions of dollars.

At its peak, TV shopping sales accounted for about 8% of total US retail sales.

This is a huge sales network of at least hundreds of billions of dollars.

In Li Changheng's description of the patent documents prepared by the lawyers group to Citi shareholders, except for the absence of middlemen, a wide audience, and a huge profitable sales model.

In this era, people in both the U.S. and other capital countries generally believed that news, reviews, and interviews broadcast on television belonged to more authoritative sources than newspapers, radio stations, and magazines.

As long as the TV promises to be lower than the selling price in stores and distributors, and in fact, the price is definitely 10% to 30% lower, the appeal to middle-income housewives will not be small.

Just go out to shop in the supermarket to buy daily necessities and daily food, you have to drive this one.

For Americans who are notoriously lazy, the attraction is not small.

As for distribution, to be honest, labor costs in the United States are indeed high, but excluding the price difference between agents, wholesalers, and retailers is enough to establish a logistics network in major cities in the United States.

And to put it bluntly, Li Changheng and Citi’s shareholders are not looking at how much the TV shopping company can make, but once this new model is accepted by the public.

The valuation of a company in capital and the stock market alone can explode to 20 times the explosive growth of sales, easily swelling to 2 billion, tens of billions, or even tens of billions.

In the future, online shopping, e-commerce, celebrities bring goods, etc., can all find similarities in TV shopping.

When the trial operation in New York is in good condition, Li Changheng's goal will turn to mergers and acquisitions, TV stations that are not profitable in this era.

According to the US TV station's all-private model, just swallow the eastern cities of New York, Philadelphia, and Miami, and the western cities of Los Angeles, San Francisco, and Phoenix.

There are also TV stations in big cities such as Houston, Dallas and New Orleans in the south.

A huge television network covering the east and west coasts of the United States and the south can be formed.

At this time, it will inevitably become the largest media group in the United States, turning around and discussing mergers with Hearst or other media groups.

It is not that the media groups have a dominant position, but that these media groups are seeking to discuss the merger with Li Changheng for their own interests.

Moreover, with a market value of tens of billions and a market value of only 4.8 billion, it is obvious who is the dominant player.

Even when this model was welcomed by the market, Li Changheng had a little contact with Hirst, as long as Randal-Hirst was not stupid.

He would not wait for a few years, when TV sales began to rise, and then dullly and unsightly approached Li Changheng and Citigroup to discuss each other's shareholding.

Once Randolph Hirst moved, he could no longer maintain the Hirst family, the 35% majority shareholder.

To be honest, Li Changheng does not think that Randal-Hirst and the shareholders of the media group will abandon a company that is favored by the capital market and has a future market value of at least 10 billion.

3, 50 billion can also look forward to the shares of Big Mac.

In case Hirst is unwilling, it is nothing more than spending a few years setting up a TV network, and then buying large newspapers and tired media.

With this foundation, it is actually very simple to extend to the magazine industry.

Moreover, the media group in the United States is not only the Hearst family.

On the contrary, Li Changheng worries that just the Citi family will not be able to bear the coveting of several large consortia and various capital forces for the new company.

As for doing it alone.

I thought about it, but Li Changheng knew very well that even if he could manage the TV network by himself.

The time can be calculated in five years, and if you want to establish a TV network covering more than half of the United States, you must compromise with the major forces.

Let's make a big cake together, not become rivals.

In this case, it is better to pull Citigroup.

Not to mention ~www.wuxiaspot.com~ His goal is not only the United States.

Television stations in island countries, England, South Korea, Xinjiapo, South Asia, and Europe are all targets for his expansion.

If we don’t get the US consortium, Citigroup and the new company, which eat alone, may be able to gain a foothold in the US.

However, it is possible for the island countries and South Korea to get permission if they leave the U.S. and share the benefits with local forces in other countries.

In England, because Li Changheng has English nationality and the good relationship between Anne, the royal family and Downing Street, the permit should be no problem.

But other regions will become very difficult. Even the US consortium and other local forces will definitely ask for trouble from time to time.

Of course, if Li Changheng only guards the markets of these countries, he does have a lot of confidence that he can guard this new group only by relying on Citi, himself, and the network of shareholders.

But again, before you can guarantee your own control, everyone will work together to make the cake into a scale of 100 billion yuan, which will have a greater influence in the capital market.

It is not difficult to choose whether it is a multiple-choice question that satisfies 350 to 50 billion.

When he raises the market value of Citigroup from 7 billion to 10 billion, 20 billion, he will be eligible to propose a plan to increase his shareholding to the board of directors.

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