Seclusion in the Entertainment Industry

The word "囧" is very magical. The more I read it, the more fun it becomes. It quickly spread on the Internet.

Whether it’s on online forums or social media, people are posting the word “囧” everywhere.

There is a funny Weibo here, and there will definitely be a comment with the word "囧" underneath it. Moreover, the first person to post this comment will often receive thousands or even tens of thousands of likes.

There are even more tricks to play on online forums.

Under a post, the first person replied "囧", the second person replied "too embarrassing", the third person replied "very embarrassing", the fourth person replied "XXX囧", and so on. Sometimes it can even be superimposed to more than a dozen floors.

In short, it’s embarrassing everywhere!

Weibo, as the most powerful social media software at present, is very sensitive to changes in various Internet cultural trends, so it only took one day for the official to launch the series of emoticon pictures of 囧, so the word 囧 was finally completely Emoticonization.

This time, the application is more widespread.

On the second day after the 囧 series of emoticon packs went online, Xu Cheng contacted Weibo’s operations team through various connections. After some friendly and enthusiastic exchanges and negotiations, “too embarrassing” This single emoticon picture was successfully ranked first in the emoticon package sequence.

Too embarrassing, too embarrassing...

The inextricable relationship between them is still very subtle.

In fact, due to the popularity brought by the word "囧", the previous conflicts between Xu Cheng and the "Journey of Laughter" project have been greatly diluted.

Because I didn’t know who it was, I dug out an old photo of Xu Cheng. At that time, Xu Cheng had a shaved head, his eyebrows drooped listlessly, and his mouth was slightly open, looking helpless, embarrassed, and depressed. .

This photo is so similar to the word "囧" that some netizens very cleverly photoshopped it a little and realized that Xu Cheng is "囧" and "囧" is Xu Cheng.

At this time, whenever Xu Cheng is mentioned, the first thing that comes to everyone's mind is the word "囧". As for the dispute between him and "The Journey of Laughter", who wants to read those messy nonsense?

In an age where entertainment is paramount, whoever can bring happiness to oneself is the one that everyone likes. It is obvious that Xu Cheng, who is embarrassed now, is everyone's pistachio.

No one wants to take the initiative to destroy a pistachio.

So now, whenever an article about Xu Cheng appears, all the comments below are embarrassing emoticons!

Few people will read the article seriously, and few people will actually post various comments. Everyone is busy for entertainment.

This situation leaves many professional sunspots helpless.

I have posted so many articles, but they seem to have no effect at all. Under the article, the netizens who are watching are all minding their own jokes about the word "囧", and no one cares about the content of the article at all.

It was like being punched in cotton, unable to exert any force.

…

Seeing this situation, the people on the "Journey of Laughter" side were helpless. They never expected that Xu Cheng would defeat some of their plans with just one word "囧".

Even Xu Cheng himself didn't expect that things would develop like this.

The word "囧" can become popular very quickly, of course because of his efforts, such as cooperation with Weibo emoticons, such as the memes that play with the word everywhere, such as the photo of him that looks like the word "囧".

These were all done proactively by people from Xu Cheng's side, and they also invested a lot of time and energy.

But the results far exceeded everyone's expectations.

Although everyone thought this might be useful before,

But I never expected that it would be so useful.

This also made Xu Cheng suddenly see a fact clearly.

In fact, many trends and hot spots are lurking among the vast number of netizens. As a director and a creator of entertainment and cultural products, his efforts should be to actively explore and guide these hot spots so that they can quickly spread on their own. Fermentation breaks out, rather than creating new things that are unfamiliar to everyone.

This level of understanding will have a lot of influence on Xu Cheng's future development.

…

However, in the face of the slander from "The Journey of Laughter", Xu Cheng certainly would not remain silent forever. After using the joke of the word "囧" to distract from the unfavorable remarks against him, Xu Cheng finally issued his own statement sound.

Xu Cheng made things very clear. During the development process of the "Journey of Laughter 2" project, due to disagreements between the two parties, he no longer had any relationship with the project team of "Journey of Laughter", and there was no such thing as a grab for ownership. .

In addition, Xu Cheng also shared some specific work and contributions he made in "The Journey of Laughter 1", including videos, revised versions of the script, behind-the-scenes and other records. Everything shown in it is It proves that Xu Cheng put in a lot of effort for "The Journey of Laughter 1".

Finally, regarding the final parting of ways between the two parties, Xu Cheng admitted frankly that he really wanted to make his own movie. Although it was a bit regretful that he could not continue to develop "The Journey of Laughter", now his own project "Thailand" has also begun to be launched. Everyone is well aware that Don't cross rivers, just make your own movies, everything still needs to be proven at the box office.

Xu Cheng's statement was written sincerely, with sufficient evidence and a firm stance. In the end, it was even equivalent to directly declaring war on "Journey of Laughter 2". However, after his statement was released, the first The first comment that appeared was still the same word: 囧!

Immediately afterwards, the second comment appeared, also embarrassing!

But this time, the embarrassment is an emoticon made from Xu Cheng's own photo, which looks more interesting.

Immediately afterwards, all kinds of embarrassing memes instantly filled the comment area.

As expected, netizens are always most interested in making memes. No one reads other people’s articles slandering Xu Cheng, and not many people care about Xu Cheng’s statements.

However, after the initial meme craze passed, many people began to seriously read and reply to Xu Cheng's article.

"I think Xu Cheng's statement is very clear. Since the two parties can't cooperate, it's good to break up. There is really no need to discredit each other."

"Relatively speaking, I am more willing to believe what Xu Cheng said. As for the fight for ownership... I think Xu Cheng's dedication to "The Journey of Laughter 1" is understandable. It's a pity that he couldn't win the fight in the end... …Oops!"

"Well, fighting for your own interests, and then leaving immediately and starting over again if you can't fight. This is generous enough. It's more magnanimous than what the people in "The Journey of Laughter" did. I think it's pretty good. I hope Xu Cheng’s "囧" will be a success!"

"I have decided that because of Xu Cheng's embarrassing face, I must watch the movie "Thailand", hahahaha!"