Seclusion in the Entertainment Industry

Latest website: There is a rare seven-day holiday on October 1st. People who have worked hard and busy for a long time finally have time to relax.

Some people simply start partying on the night of the 30th, eating, drinking, singing and watching movies. They want to play all night long.

Therefore, many people choose to go to midnight movies.

These people are probably the first audiences among the mainstream public to see several completed films.

Unlike those who attended the premiere, the number of people who attended the midnight show was generally larger and broader, so the relevant comments were more meaningful.

Many people can see the first wave of movie reviews when they wake up in the morning. These movie reviews are usually written very simply, but they are also very true!

"Infernal Affairs, beautiful, no peeing spots throughout the whole process, best of the year!"

"There are many stars in love, hahaha, it's so funny, but it's a bit fake."

"Deep Space Trek...well, I fell asleep watching it!"

"Fart upstairs, Deep Space is very interesting, the best science fiction film currently produced in China!"

…

There are a lot of similar comments, but overall the reputation of "Infernal Affairs" is still far ahead, and it is even better than the evaluation after the premiere.

"Love Wisdom Stars" seems to be good too and still maintains a good reputation.

And Deep Space Trek is a bit more polarizing.

After seeing movie reviews like this, other people probably have an idea.

When the number of moviegoers increases during the day, this word-of-mouth phenomenon is directly reflected in the movie's box office and attendance.

From the very beginning, "Infernal Affairs" has been far ahead in the real-time box office statistical rankings!

Although "Infernal Affairs" only ranks second in terms of film schedule, its attendance rate is the highest.

The real-time box office of "Love and Wisdom" ranked second, and its attendance rate was far lower than that of "Infernal Affairs".

"Deep Space Trek" ranked third,

And... the gap between it and the top two is still a bit big. Although its attendance rate is not low, Chinese science fiction films are still a niche film at the moment.

Even though the subject of science fiction is a relatively mainstream and popular subject in the world, and some imported foreign science fiction special effects blockbusters are selling well in China, there is really no basis for Chinese science fiction films, and many movie fans are afraid to go there. Try watching a movie that doesn't make sense.

This is also the biggest dilemma for Chinese science fiction movies at present.

…

Unlike Chen Feng and An Ruohua, who were sleeping peacefully, Wu Hengjiang, the boss of Beidou Entertainment, unexpectedly suffered from insomnia last night.

As the boss of one of the three giant entertainment companies, Wu Hengjiang has seen many storms over the years. He developed a good habit of going to bed early and getting up early as early as ten years ago, but he still couldn't sleep well last night. I got up around three o'clock in the morning and sat quietly in my study.

Investing in the science fiction movie "Deep Space Trek" was also a change he had to make. In fact, Beidou Entertainment had been planning a transformation a few years ago. Although their company has been very strong in film and television in recent years, with the film market With the rapid expansion, competition in the industry has become increasingly fierce. In recent years, the company has encountered many failed projects and lost a lot of money.

And because the company is too big to lose its tail, it is temporarily unable to adapt to the sudden new environment of the film market. It feels uncomfortable to watch others continue to succeed while I am still slowly squirming.

While other people's movie box office sales have exceeded 1 billion, 1.5 billion, or even 2 billion, Beidou Entertainment is getting worse and worse. Therefore, transformation is imminent.

However, this kind of thing cannot be accomplished overnight. Wu Hengjiang and the company's senior executives have also studied many plans, but they have never found any good way out.

It was not until later that Wu Hengjiang received instructions from some upper-level leaders through some special relationships, and finally determined the direction of developing science fiction film production. Moreover, they also received a lot of relevant policy support, which was regarded as a pilot experiment by the upper-level. plan.

Although they have received some support, the pressure will be even greater, because the upper management has given relevant support and they have to see the results. If Beidou Entertainment cannot produce excellent works and beautiful box office results, then their future path will be It's even harder to leave.

This is actually a gamble, and the bet is on the future.

So now Wu Hengjiang is more nervous than ever before. He has great expectations for the movie "Deep Space Trek"!

After sitting in the study until dawn, Wu Hengjiang lay on the armchair and rested for a while. Then he suddenly opened his eyes, got up, packed up, and went out.

He decided to go to the cinema to watch a good movie today.

Since becoming the boss, he rarely goes to the cinema to watch movies. Even if he does watch movies, most of the time he attends movie watching parties and other activities. He goes to the cinema to watch movies with countless movie fans purely as an audience. He has I haven't had this experience in a long time.

Today, he decided to go to the cinema alone again.

However, Wu Hengjiang did not choose to watch his own film "Deep Space Trek", but chose to watch "Infernal Affairs" first.

Because "Infernal Affairs" is now ranked first in the real-time box office, because "Infernal Affairs" has the best reputation, and because it was Chen Feng who invested in the movie "Infernal Affairs".

He really wanted to see what kind of movie "Infernal Affairs" was.

As for his own film "Deep Space Trek", Wu Hengjiang has watched it many times. He knows all the advantages and disadvantages in it, so there is no need to watch it again.

Let's go see the second film produced by Chen Feng, a man who has already created a box office miracle of 1.8 billion.

…

The theater was very lively. Wu Hengjiang bought a ticket alone and entered the theater silently.

By the time the movie was about to open, the entire auditorium was already full of people, almost all seats occupied. Wu Hengjiang was in a good position, sitting in the middle of the screen, with various people sitting in front, back, left and right of him. There are students and office workers, and overall the movie fans are relatively young.

Vaguely, Wu Hengjiang also heard the conversations of many people.

"I heard that this movie is quite good. Some of my buddies in the dormitory next door saw it yesterday and they all said it was very good!"

"Well, I've heard about it too. Let's check it out ourselves today. If it doesn't look good, we can go back and beat up those damaged goods!"

"Hehehe, you shouldn't lie to us. I checked online and it does have a good reputation."

…

It seems that word of mouth is the biggest boost to movie promotion!

Wu Hengjiang thought silently in his heart.

As a company boss, he has seen too many data reports on movie promotion in the past, the relationship between advertising investment and box office growth, etc. Countless data seem to prove the role of marketing promotion.

But the word-of-mouth transmission among classmates that he heard personally was difficult to be reflected in those reports.

Cold data can be piled up continuously, but real word of mouth is one of the biggest driving forces for publicity!