Seclusion in the Entertainment Industry

Whether it is a fake or a genuine product, it will eventually be tested by the market.

On May 1st, "The Fairyland" and "Crazy Pineapple" were released together with several other new movies in the same period.

Both films have launched active marketing and promotion activities. The main battlefield of "The Flying Fairy" is in Kyoto City, while the main battlefield of "Crazy Pineapple" is in Jiangnan City.

In just one day, the two crews ran five or six offline roadshows in their respective cities, which can be said to be very hard work.

And the effects are obvious.

In Kyoto City, the attendance rate of "Flying from the Sky" is pretty good and the popularity is also very high. Many cinemas have given high-ranking films, at least in this city it can achieve good results.

In Jiangnan City, the same goes for "Crazy Pineapple". Most theaters are still generous enough to arrange a lot of filming sessions. At least the box office on the first day will not be too bad.

As for other places, it depends on their own abilities.

…

Chen Feng has been following the crew of "Flying Fairies" all day. On the one hand, he has to take care of An Ruohua and doesn't want her to be too tired. On the other hand, Han Xiaohong specially brought him to the stage and asked him to help with the performance. The song "Original Scenery of My Hometown" helped.

Not to mention, when Chen Feng played the moving melody on the ocarina, many fans were very happy and excited. Many people even asked Chen Feng what instrument he used, where to buy it, and whether it was easy to learn. And other issues.

Well, the charm of music is still great!

And when someone posted a video of Chen Feng playing the ocarina live on the Internet, more people began to talk about this beautiful piece of music and the movie "Flying Fairies".

Especially after the first few viewers walked out of the theater after watching the movie, they also took to the Internet to express their thoughts.

"Wow, the movie "Flying Fairies" is not bad. The special effects and acting are all online, and the plot is relatively smooth. Maybe... this is what a fairy movie should be like... Anyway, it's not "Shushan Fairy Love" "That kind of bad movie, I recommend everyone to watch it!"

"Not only is it not a bad movie, in my opinion, it should be a landmark work. It is indeed the director of Han Xiaohong. It is extraordinary from the moment it is released. This film can definitely lay the foundation for Xianxia movies. This is what people dream of. The world of immortals!"

“The special effects of the flying sword are well done.

The overall plot is actually a bit draggy, but it's smooth enough. I'd give it a 7.8 rating. "

"Am I the only one who thinks the music before the final battle is good? I cried straight away in the theater. That music was so good!"

"Upstairs, didn't you know that the show I watched today was the crew's road show, and the composer of the song, Chen Feng, played the song live on the ocarina!"

"Wow! Great Master Chen Feng, it's him again... Huh? Why do you use the word 'again'?"

"The live video is here, everyone go watch it!"

Soon someone found a video of Chen Feng playing "Original Scenery of Hometown" live. When they saw Chen Feng playing the moving and beautiful music on the ocarina, everyone felt a little incredible.

"It sounds so nice. Ocarina. What kind of instrument is this? Is it easy to learn? I want to learn it too!"

"According to Master Chen Feng, the ocarina is an instrument that is relatively easy to learn. You can play this piece of music as long as you practice more."

"Really? Then I'm going to buy it now!"

…

With the spread of the song "Original Scenery of My Hometown", more and more people have begun to learn about the movie "Flying Fairies".

Although Chen Feng and others do not have time to go to other places for roadshows, the spread of online videos is not restricted by geography. Many people have booked tickets for "Flying Fairies" after watching the videos online.

As a result, the box office trend of "Flying Fairies" is getting higher and higher.

…

"Crazy Pineapple" does not have this advantage. Although Xu Siyuan relied on his own connections to get high-quality filming in Jiangnan City, this was only limited to Jiangnan City.

Outside of Jiangnan City, "Crazy Pineapple" doesn't have much of an advantage.

After Shan Shuangshuang joined Yongyuan Entertainment, she also made a cameo in "Crazy Pineapple", so she has recently spared no effort to help Xu Siyuan promote "Crazy Pineapple". Although the effect is better this way, After all, there are limits.

After all, it is a low-budget follow-up film. Although "Crazy Pineapple" has higher funding than "Crazy Stone", it still does not have any big stars. The leading actors are also potential stocks in Yongyuan Entertainment, and they are all counting on this film. The movie exploded.

Unfortunately, it seems to be a bit counterproductive.

A few days before the movie was released, "Crazy Pineapple" only did better at the box office in Jiangnan City, but the overall box office continued to decline.

Even if it took advantage of the popularity of "Crazy Stone" and invested a lot of publicity and promotion, the box office of "Crazy Pineapple" after its final release was lower than Xu Siyuan expected.

On May 1st, the first day, the box office of "Flying Fairy" successfully exceeded 100 million on the first day, with the specific figure being 117 million.

Although this number is not too high, considering the overall inactivity in the schedule, it is actually considered reasonable and can even be said to be a small explosion.

The box office of "Crazy Pineapple" on the first day was 33 million!

Thirty-three million, this figure is actually higher than when "Crazy Stone" was released.

As a follow-up film, it is already quite good to have such a first-day box office.

However, Xu Siyuan was not satisfied, because the investment in "Crazy Pineapple" was much higher than that of "Crazy Stone", and the intensity of publicity and promotion was also different. Although the first-day box office was higher than that of "Crazy Stone", But if you calculate it carefully, it is actually a bit of a loss.

So Xu Siyuan was very unhappy.

However, the next day, he was even more unhappy.

Because the next day, the box office of "Crazy Pineapple" dropped again, from 33 million to 29 million.

On the third day, Xu Siyuan was three times unhappy.

Because "Crazy Pineapple" has already dropped 24 million at the box office.

Well, the movie's box office is showing a continued downward trend.

Although in three days, this small-scale follow-up film has already earned 86 million in box office, and according to this trend, there is no suspense that the final total box office will exceed 100 million, but it is far from achieving the goal. Siyuan’s goal.

Xu Siyuan originally invested in this film with a small-minded mentality, and even got into trouble with many people in the company because of it. But now the results are obviously not as good as expected. To him, this is a failure.

Even if the film eventually makes some money, it has lost its strategic significance.

Correspondingly, Han Xiaohong's "Flying Fairies" has maintained a box office of over 100 million in a single day for many days in a row!

Obviously, with the gradual explosion of word-of-mouth, the box office performance of "Flying Fairies" has also begun to rise!