Seclusion in the Entertainment Industry

By now, Ni Hao no longer cared at all about the critical words Qin Huaizhang said.

He even felt a little regretful, feeling that he shouldn't have been too sad in the first place.

And he was even more grateful to Chen Feng for enlightening him.

Indeed, idols are meant to be broken, and the feeling after breaking them seems even more wonderful.

Of course, Ni Hao doesn't have much resentment towards Qin Huaizhang. After all, he is a senior, and he has indeed watched Mr. Qin's films many times before and gained a lot of nutrition from them, even if Qin Huaizhang's attitude towards him is not very good now. , but he will not take the initiative to cause trouble for Mr. Qin, nor will he deliberately slander and attack his previous works.

Works and character are two different things, and Ni Hao himself makes the distinction very clearly.

As for Mr. Qin, we probably won’t have much chance to meet each other in the future anyway. Let others say and do what they want. As a junior, Ni Hao is not suitable no matter what he says, so he can only use his own His works prove everything.

This is actually quite good. Besides, after "Crazy Stone" was released, as long as Mr. Qin is not an old fool, he probably won't dare to say anything nonsense anymore.

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Moreover, Ni Hao is actually quite busy recently, and he doesn't care about other people's affairs.

Because after disappearing for two days, Ni Hao returned to Kyoto City, and then he began to prepare the next movie promotion plan with people from Tailang Entertainment.

Unlike other movies that started vigorously promoting it when it was first released, the box office of "Crazy Stone" gradually showed an incredible growth trend a few days after its release. It was only when the Internet was also very popular that it really started to make further progress. Plan corresponding publicity strategies.

Among them, the most important ones are online marketing and offline road show promotion.

Because director Ni Hao and the film "Crazy Stone" have caused a lot of noise on the Internet and have been on the hot topic list for a period of time, for moviegoers and fans who have a larger base, about him Regarding this director, there are still many people who know nothing about the small-budget film "Crazy Stone".

Moreover, there was only one article by Deng Hui on the Internet before, which was a genuine in-depth interview with Chen Feng, Ni Hao and the crew of "Crazy Stone". However, because it was an authoritative official media from the upper level, there were more details and behind-the-scenes information. The story has not been fully exposed, so people are even more interested in this film and director who are creating miracles.

Therefore, Ni Hao and the actors accepted video interviews with some media, including some online self-media and some official news media. Ni Hao told many interesting things during the filming process, and also talked about what he had found before. The embarrassing past of being unable to make a film without investment. In short, many interviews tried to expose as many things as possible that are beneficial to the promotion of the film.

This effect is quite good. For example, a live interview video with Ni Hao was edited and produced by reporters and turned into a very interesting five-minute short video. In it, Ni Hao revealed a lot of things that the audience felt. I was interested, so this video quickly spread on the Internet and easily exceeded one million views.

As the video spreads, new audiences will continue to be exposed to the film "Crazy Stone", and after they read the online reviews, many people actually booked tickets to watch the film. .

After all, most of the online reviews of this film are positive, and people feel more confident when buying tickets.

There are many similar short promotional videos, not only those by Ni Hao, but also those starring other actors, such as Wang Bo, Lin Zhehua, Guo Tao and Xu Cheng... These actors were also interviewed, and they spared no effort. Recommend your own films to the audience.

In addition to these, another important way of publicity is road shows.

Roadshows pay more attention to offline, and "Crazy Stone" was released for a few days before the official roadshow promotion began. This has a certain mass base, because in this way, many movie fans will be attracted to the theater. Second or even third time watching movies.

The first time I watched it was very enjoyable and exciting. The second time I watched it, I could analyze the details in the movie more carefully. The third time I watched it was just to express my praise and support for the movie.

Of course, more people go because they can see the film's creative team with their own eyes during the road show. After all, for such a good-looking movie, you can meet the creators and listen to them talk about the film in person. In this way, The experience will definitely be better.

Moreover, venues with road shows often attract more new audiences. After all, for the same money, you can meet those celebrities and even interact with them, so why not?

And when these new audiences watch the movie, they will be directly conquered by the movie, so they can't help but join the army of helping publicity and promotion.

These people are the legendary tap water.

Because these fans did not receive money and were not deliberately organized by anyone, they simply thought the film was good-looking and thought it should be seen by more people, so they spontaneously encouraged others to watch it too. This is the appeal of a good movie to audiences and moviegoers.

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With the increase in publicity and promotion, the film's box office has also been further boosted.

On the first day of the second week of New Year's Day, although today is still a working day, the box office of "Crazy Stone" still showed a slight increase. The single-day box office once again exceeded 100 million, reaching 113 million. Such growth speed and momentum , has made many people feel numb, and even if its box office were higher, no one would seem to be surprised.

Correspondingly, "Crazy Stone" is now far ahead in the number of films scheduled, but at the same time, its attendance rate has not dropped much, and this trend seems to be maintained for about a week.

It can be said that the box office of "Crazy Stone" is out of control, which even makes theaters feel incredible. Moreover, theaters in many places are trying their best to invite Ni Hao to take the film's creative team to the local area. Participate in road shows, because as long as they show up, the theater's performance will be particularly good that day. In this case, no one will welcome them.

Of course, running road shows is also very tiring. Ni Hao and a group of actors first ran a few shows in several key theaters in Kyoto City, and then began to run back and forth in cities around Kyoto City. When they were almost done in the north, they We have to make arrangements to go to the south immediately.

But even though it was tiring, everyone was still very happy to see the box office growing like crazy every day!