Rewrite the Technological Landscape

Although Red Moon’s agent, Yalian, is also well-known in related fields, it obviously does not have such strong channel resources as Ogilvy Electronics, nor does it have such a large investment capacity and brand background as Ogilvy Electronics, but when "Red Moon" was launched Everyone will notice that the publicity effect of "Red Moon" is no worse than that of "Legend".

This is the advantage of Korea's operation and technical team. They are more experienced in game operations. Although Korea has a small population, Korea's Internet coverage and Internet development have long been at the top of the Asia-Pacific region. More importantly, they The historical background of online games.

The enlightenment of Koryo graphic online games began with "Kingdom of the Wind" in 1996, and then "Paradise" that appeared in 1998 brought further guidance to the Koryo online game industry.

Since then, Koryo's online game industry has begun to develop rapidly. Some data are unknown to most people. In just two years from 1998 to 2000, the number of Internet cafes in Korea's official statistics increased from 3,000 to 21,000, a full sevenfold. Although people in later generations only know of a few game companies in Korea, as early as 2000, Korea had hundreds of online game development companies.

In 2000, Koryo's online game market reached nearly 150 million soft sister coins. In China's previous life, the online game market in 2000 was only 10 million soft sister coins. In this life, "The Legend of God" and other The online games of several companies don't add up to more than 100 million.

Because "The Legend of God" has not been exported to Korea until now, the data related to these online games in the previous life of Korea is basically the same in this life.

In the past, the country of Koryo began to enter Europe because the online game industry was developing too fast and the domestic market could not digest it. In this life, the success of "The Legend of God" clearly made him focus on China first. This is an important reason why Koryo games have entered China.

At the beginning, Goryeo games gathered together and entered China after seeing the success of "Legend". Once there is a market, they will naturally come to grab the market. By the way, if possible, kill "The Legend of God", so they will have more meat to eat.

This is also the reason why the staff at Webzen did not think highly of Li Feiqing and others at the beginning. Koreans are proud, let alone in their leading field.

Of course, they also know how to hack their opponents better, after all, they are the number one country in online trolling.

Therefore, "The Legend of God" is going to be launched in Korea, and there are still some differences from the launch in China. For "The Legend of God", the current advantage is that the game has more replayability, the game is free, and some personalized malls of the game are lacking in the games here in Korea.

Korean players have more experience in online games than Chinese players, so they may be more interested in these new things, but at the same time, the online game market in Korea is saturated. easy to say.

After all, in terms of the game's overall interface and basic operations, "The Legend of God" has no obvious advantages.

So this time, Dafeng Technology did two things. The first thing was to spend a lot of money to sweep away all the Internet cafes in Korea and give them the Internet cafe management system.

With the previous experience of wrong sales ideas in China, this time Meng Qian asked the promoters to only be in charge of the promotion system. The point card thing is that they will not intervene in the charge of Webzen. Going out is to give people things, and you will get money when you send them out. Many people have signed up to do this job.

As for the Internet cafes in Koryo, this Goryeo version of the Internet cafe management system obviously made their eyes shine. Why not give it away for free?

To increase the probability of netizens opening "The Legend of God", Dafeng Kechuang's further strategy is to operate in-game activities in order to retain players and allow players to play for a while.

Although Koryo online games at this time have rich experience, their thinking in game competition is still in the competition of game design. The game interface, monster fighting scenes, character modeling, and whether the game itself is more fun are the core of their competition.

However, Dafeng Kechuang began to test the waters of more game activities in Koryo.

When Koryo players sign up for a "Shenzhen" account, the first pop-up window they see is: sign in.

In this era of games where there is no sign-in, "The Legend of God" took the lead in introducing the sign-in mechanism.

And you can get very practical suits and materials when you sign in.

After signing in, the second routine novice gift pack of the Korean version of "The Legend of God" is online. The characteristic of this routine is that there are many experience cards.

Including clothing experience card, makeup experience card, special effects experience card, equipment experience card, etc.

On the one hand, these experience cards allow players to experience the pleasure that better equipment can bring to them in fighting monsters. On the other hand, when the experience cards expire, everyone will think, why is this character prototype so ugly.

In addition to various experience cards, there is also a thing called a lottery ticket in the novice gift package.

This is the third new online routine of the Koryo version of "The Legend of God", the lottery.

As the saying goes, ten times in a row is cool for a while, ten times in a row is always cool, until the crematorium.

Of course, there must be a 24-hour free gift opportunity in the lottery draw, allowing players to enter the lottery interface more often.

After receiving the novice gift package, the player starts to play the game.

The first ten levels will be relatively easy to upgrade, and through this process, you will have a basic concept of the game. At this time, the fourth routine of the Koryo version of "The Legend of God" will be launched, with daily tasks and activity rewards.

However, the setting of daily tasks is simple and effortless, but the rewards are rich, and there will be additional rewards after completing daily tasks for a number of consecutive days.

At the same time, the activity reward is to get it when you reach the activity level, and do not set special requirements for players to avoid annoying players.

In the activity rewards, there is the fifth routine of the Korean version of "The Legend of God", a time-limited double experience card and a time-limited double gold coin card.

On top of all these routines, the sixth routine is an addition to all other routines, that is, the VIP level privilege mechanism.

The more you spend, the higher your VIP level and more privileges.

In addition, the Korean version of "The Legend of God" also has a new routine that is independent of all gameplay, the full-service trumpet.

Of course, some traditional routines in the national server basically continue, such as first charge discounts, group buying in clothing stores, and the like.

However, this time the Koryo version of "The Legend of the Gods" seems to have seven more routines, which are a bit gimmicky, but if you look closely, you will find that these routines will not take up too much game resources and game time of the player, except for daily tasks. , are basically a little bit of a hands-on thing.

There is no need for players to spend energy and time doing too many things, but these things subtly allow players to play the game for a while.

The intention of this marketing strategy for the game event is very clear, not only to increase player stickiness, but also to avoid obvious troubles for players.

Adding up the seven routines, there may not be any additional gameplay that requires a lot of energy from the player.

This is what Kong Youtian said. What operations care about is the result, not the process. These routines are very simple, but the experience of later generations proves that these simple routines are very practical.

On the first day when the game was launched, the performances of both sides were still insignificant. In Dafeng Science and Technology Innovation, the employees had already played "Red Moon" for a whole day. It was around 8 o'clock in the evening. Meng Qian came out to let everyone talk about it. In the game experience, everyone looked at each other with weird expressions.

"The sci-fi theme is a novelty." Song Zhenluo was the first to speak, "The level setting of 1000, how should I put it, the key depends on the difficulty of upgrading later, the biggest highlight is the design of positive and negative honor points and The assignability of the four attributes of strength, will, agility, and backbone gives the game a certain role strategy.

But let the others speak first. "

"I don't see any advantages in the game interface and character design." Si Yuhang was the second to speak, straightforward.

"The sci-fi theme is just a change of skin." Yan Zhe put forward his own point of view, "The entire game's gameplay, settings, and basic operations have never jumped out of the current online game framework. As for the game operation, apart from building momentum and discrediting Opponent, I didn't see anything else either."

"To be honest, I personally don't like the level setting of level 1000. A game that just came out completely focuses on leveling up. If leveling up is too difficult, players will definitely experience leveling up fatigue. It seems very boring." Du Junsheng continued.

"After all, I still don't want to learn from us and stick to the charging strategy of the game itself." Ruan Yongkang seemed to shake his head, "Are they proud or do they really not understand the situation in China? After a month of free public beta, how many players are willing to pay?"

Afterwards, the office was silent for a while, Meng Qian looked at Song Zhenluo again, "Say what you didn't say before."

Song Zhenluo looked around and said, "How should I put it, I originally thought that "Legend" failed in the water test first, and after the Koryo team settled in, "Red Moon" as the leading gun should make people People's eyes are bright, but they can't see anything special now, and it feels like they still haven't jumped out of their own thinking at all, so I'm a little disappointed."

"I can understand what Song Zhenluo said." Shi Xueyi continued, "It feels like we have put in all our energy and prepared everything we can to do, just waiting to catch the opponent's big move. A painless punch."

Meng Qian has been paying attention to the changes in everyone's expressions, until this time he said, "I hope you all remember one sentence, underestimating your opponent is underestimating yourself.

Will the lion challenge the antelope?

If the opponent is really weak, then we should also reflect on it, why such a weak opponent dares to challenge us, does it mean that we are not good? How are we, at least in the eyes of others? "

After Meng Qian finished speaking, the performance of Song Zhenluo and the others changed significantly. The underestimation and arrogance that had been threatening just now gradually dissipated from their faces. Meng Qian then said, "Contact Li Feiqing and see what's going on over there."

There is no more news from Li Feiqing for the time being. No one knows whether these simple routines are useful in this era, just like when he was working on "Biography of God" and Feng Xin, Meng Qian still didn't have 100% confidence. Sure, what he can do now is to wait for the test of the market.

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