Rewrite the Technological Landscape

At noon on July 22, Meng Qian came to Dafeng Entertainment suddenly.

"Why is Mr. Meng here?" Gu Junhui came out to greet Meng Qian.

"After thinking about it, I'm still a little worried, so I came here to check how the taxi-hailing software system is going."

"There are no problems in the last few tests, so I don't think there is too much to worry about."

"Are you going to this press conference?"

"It's me."

Meng Qian thought for a while, "Why don't I go."

Gu Junhui was somewhat surprised, "Is this necessary?"

"Taxi-hailing is different from food delivery. Taxi-hailing is an industry that can go out, and it has a lot to do with our unmanned driving promotion in a few years, so I am very concerned about this matter and want to focus on this product.

In addition, for the content of this press conference, I think my appearance may have a better effect. "

Now that Meng Qian has spoken, Gu Junhui will naturally not argue, "Okay, then I will talk to the team."

On July 25, the taxi-hailing software under Dafeng Group held a press conference. The name of the taxi-hailing software is Fengxing.

In the first half of 2014, taxi-hailing platforms such as Uber, Didi, and Kuaidi started a war of burning money, and the burning did not ease until May. In the taxi-hailing war, many people think that Dafeng Entertainment may have missed this market this time, entering the game too late, and users may have gotten used to the taxi-hailing software of those companies.

Of course, there is another point of view that the Dafeng Group has money, so it will definitely be able to use the money to get out of the market.

Therefore, the attention of this press conference is quite high. Everyone is curious whether the Dafeng Group will offer a sky-high discount. In addition, it is even more attractive to hear that Meng Qian will come on stage in person.

However, Meng Qian directly talked about a very sensitive matter in his opening speech, that is, the criticism of taxi-hailing software in the market recently, it has become more difficult for people without smartphones to take a taxi, and the income of taxi drivers has declined. It has become a crime of taxi-hailing software. Recently, there have been news of taxi drivers beating drivers in many places, and public opinion is raging.

"I stand here today, and the first thing I want to express is that I don't think everyone should be anxious to reject the taxi-hailing software. Whether it is a taxi driver or a user without a smartphone, we must first admit that the taxi-hailing software does solve the problem of ownership. It is undeniable that users who have smartphones and are willing to download taxi-hailing software find it difficult to hail a taxi, and everyone should be well aware of the penetration rate of smartphones now.

The range of beneficiary groups is absolutely huge.

For taxi drivers, for friends who don’t have smartphones or who have smartphones but don’t want to use taxi-hailing apps, we can read on.

Let’s talk about taxi drivers first. It is said that taxi-hailing software has reduced the income of taxi drivers. What is the truth? I like to use data to speak. Take Hangzhou as an example. The empty mileage is 370 kilometers, and the empty driving rate exceeds 40%.

There is no data yet on the mileage of idling rides on the taxi-hailing software platform, but the latest idling rate data is 35%. However, everyone should pay attention to the fact that the calculation of the idling rate is based on time as an important parameter, and from the actual market point of view , there is a situation here, that is, drivers of taxi-hailing software can stop and wait for orders, but traditional taxi drivers basically run on the road except for special occasions such as airports and train stations, so you can go to see how big the gap in the actual empty driving rate is. Do the math.

Then at this time we have to consider a contradictory point in this industry. The higher the empty driving rate, the less the driver earns. But in fact, it is easier for passengers to get a taxi. The lower the empty driving rate, the more the driver earns. But in fact it is more difficult for passengers to get a taxi.

So at this time we need to strike a balance, which is actually the emergence of online car-hailing.

Has the emergence of online car-hailing really taken away the taxi business? This is inevitable, but how much has been robbed, we still use data to speak. Through taxi-hailing software, the empty driving rate of drivers has been greatly reduced. Through online car-hailing, the capacity has been increased, and the convenience of passengers to take taxis has been improved. In fact, the revenue efficiency of taxi drivers It has been improved, and at present, the increase should be more than 30%.

At the same time, we have another data here, that is, the convenience of taxi-hailing software has spawned more taxi-hailing users. We can see from the taxi-hailing data of taxi drivers in the past and the current taxi-hailing data of taxi + online car-hailing. In the first half of the year, the growth rate of the number of people who take taxis in Hangzhou (including waving taxis and mobile phone taxis) reached 180%.

Of course, we must admit that one reason for this is the huge discount activities of major taxi-hailing platforms in the first half of the year.

But when users get used to calling taxis with mobile phones, we have reason to believe that a certain growth rate will continue to be maintained.

Obviously, this growth rate should be divided between taxis and online car-hailing services. As long as taxis can share a reasonable proportion, the income will increase.

So are taxi drivers really earning less? It’s hard to say, but there is a problem that really needs to be solved, that is, although the mileage mileage data has not been released, the average mileage mileage of taxis is a bit high, so the first thing our taxi-hailing software solves is the mileage problem.

We have launched an independently developed smart order matching technology. Our order matching technology can ensure that the taxi driver's order receiving distance is basically within 1 kilometer. At the same time, we will provide empty mileage subsidies for empty mileage of more than 2 kilometers. .

Within the first year after the launch of Fengxing, we have reached an agreement with some cities to track the income data of taxis for a long time. We will be able to see clearly whether the income of taxi drivers is increasing or decreasing, and by how much. "

Meng Qian’s words, on the one hand, are facing up to and solving the taxi income problem, and on the other hand, they are actually pointing out the insider problem that platforms such as Uber Didi will expose in the near future, that is, they are indeed suppressing taxis, In order to suppress taxis, they not only reduced the delivery orders for taxis, but also increased the empty mileage of taxis, so taxi drivers must have no money to make.

Therefore, it is normal for taxi drivers to feel that their income has decreased a lot after the taxi-hailing software came out. If there is no black box operation inside the system, the income will not be so much lower in fact.

But the platform does not receive a commission from taxis, so it will naturally play tricks.

The Dafeng Group is not going to do this. As for the problem of not being able to get a commission for taxis, if you have a bigger plate and then talk to others, they will always let you make money. It is not uncommon for the harem who insist on eating alone.

When several other platforms regarded taxis as competitors, Meng Qian invited taxi drivers to cooperate and let everyone eat meat together.

Moreover, Meng Qian actually saved face for several other companies, because these words were very cryptic. In fact, he can say it directly. He is not afraid of offending the bosses of these companies, and he also has the idea of ​​being a human being and keeping the front line.

"Second question, users who don't have a smartphone or have a smartphone but don't want to download a taxi app, it becomes more difficult for them to take a taxi. For example, the elderly who talk the most on the Internet, what should they do?

Similarly, we built a system to solve this problem, everyone looks at the big screen. "

What appeared on the big screen following Meng Qian's words was a city's smart taxi management system.

"Through this system, we can calculate where there is demand for hailing taxis and the approximate demand in different regions through the analysis of historical big data and implementation of big data.

Afterwards, through cooperation with taxi operating companies, we dispatched 20% of the transport capacity to serve these users every day, that is, 20% of the taxis that do not connect to the order are specially placed for offline orders, that is, traditional orders. Services.

Through our smart city system, we can dispatch and command the 20% of taxis according to the taxi situation in various areas of the city, and guide drivers to areas that are more likely to attract customers.

How did this 20% come about? It’s not something we figured out by scratching our heads. It’s also calculated through big data. So in the future, if more and more people start using apps to hail taxis, this number will decrease. If more and more The fewer people use apps to hail taxis, the more that number will go up.

And how do these 20% taxi drivers come? First of all, the drivers who don’t want to use the taxi software will get on first. If there are not enough taxi drivers, we will dispatch them later.

And for taxi drivers, these offline orders are businesses that platform cars cannot take away from you, and with the support of big data processing, your empty mileage will also be reduced, which means that your income will increase. improve.

What we want to tell you is that what we want to start is not just a simple APP era of taxi-hailing, but an era of big data taxi-hailing. "

In 2014, there were a lot of people who scolded mobile phones for hailing a taxi because of the difficulty of hailing a taxi, and at that time the most violent thing on the Internet was that the elderly could not hail a taxi, and there was a lot of abuse.

But as some people said, how many elderly people really have difficulty getting a taxi? How many elderly people can use their smartphones to scold them online if it is really difficult to take a taxi? If young people are scolding, can you teach the elderly at home how to use the taxi app if you have the energy.

So this is a question of the benevolent see benevolence and the wise see wisdom.

And Meng Qian's view is that in 2020, if there are still people who blame mobile phone taxis for the difficulty of calling taxis without taxi-hailing software, then it is somewhat outdated. Using taxi-hailing software does feel like the company is playing hooligans. The company cannot push all problems to the fact that users cannot keep up with the times.

So now how many people scolding on the Internet are real, and how many are just venting and following the trend, I really don’t know, and I can’t count, but Dafeng Group has done the most "simple and rude" thing, I don’t care how much you are true False, I directly use technology to solve the problem, because it is indeed necessary to bear certain responsibilities.

With the continuous popularization of smart phones and the continuous popularization of mobile payment, people will gradually get used to calling taxis with mobile phones in a few years.

But Meng Qian is willing to spend this money and this thought to protect the user's transition period.

This intention may not be appreciated by everyone, but a company that really always considers for users, this is what it should do.

Meng Qian first started from the two controversial points that the market is most concerned about, and let everyone see the attitude of Fengxing this product.