Rewrite the Technological Landscape

Shen Lin's overall performance was still a little nervous, and some of his words were a bit stiff, but after all, it was the first time he faced such a big scene, and everyone had to learn and grow, Meng Qian was quite satisfied.

The next person to take the stage is Gu Junhui, who has just been promoted to the CEO of Dafeng Entertainment, "For us humans, communication is a basic ability, and at the same time, we also have common basic needs, which are food, clothing, housing and transportation.

Next, the product we want to introduce to you is born for basic necessities of life. The name of this product is Koubei Life.

With the development of the Internet in recent years, we have seen the emergence of a number of ticket booking, hotel booking and group buying websites, which have brought a lot of convenience to our lives and made us look forward to the future of the Internet.

However, after analyzing all relevant products on the market, we can still realize the common deficiencies in the current products. We have summarized several obvious user pain points:

More focus on search, very few can be booked. Most of the sorting is based on advertisements and self-labels, lacking a reasonable recommendation mechanism. There is no user itinerary management system. After placing an order, it needs to be memorized by itself, which is not convenient for users with multiple itineraries. Online booking is only available on the computer side, and the mobile phone side only has the display function and so on.

The development of Koubei Life has taken these issues into consideration from the beginning of the design. The first thing we did was to increase industry cooperation. "

Gu Junhui opened the PPT, and the LOGO of Koubei Life is a two-dimensional panda, traveling smartly with a bag on his back.

"You may still remember the news that a thousand promoters of the Dafeng Group gathered in Yanjing a few months ago. The purpose of Beijing is to introduce this product to you today.

Let's take a look at the data of Yanjing. Koubei Life currently has signed an agreement with 1618 hotels in Yanjing. The data is about 10 times that of the current online booking website market average, and we are still expanding our cooperative merchants.

Among them, economy hotels accounted for 51%, comfortable hotels accounted for 39%, and high-end hotels accounted for 10%, which can meet the needs of more users.

In addition to a large number of cooperative hotels, Koubei Life also has a large number of cooperative restaurants. I believe everyone can imagine what it would be like to eat in a restaurant during the Olympic Games. For this reason, taking Yanjing as an example, we signed contracts with 5,189 restaurants in Yanjing agreement.

So how do we cooperate with hotels? There are two aspects. First, Koubei Life will cooperate with merchants to launch promotional activities, including preferential packages, vouchers, etc., to bring benefits to everyone. Second, Koubei Life will provide an online catering reservation system.

Users only need to enter Koubei Life, click on Dining, select the restaurant they are interested in from the bookable restaurants and choose the dining time and number of diners. As long as the restaurant has a seat, it can be booked smoothly.

Of course, due to the flow of people during the Olympic Games, no one can guarantee whether the restaurant can be booked smoothly, and in order to avoid malicious reservations, users currently need to pay a deposit and accept certain reservation rules when booking a hotel.

Whether it is a hotel or a restaurant, with more merchants, we need to have reasonable classification and recommendations. For this reason, Koubei Life has created a unique recommendation and scoring mechanism.

We have developed the world's first dynamic comment recommendation algorithm from multiple perspectives such as user weight of comments, content of comments, repetition rate of comments, and contrast of comments, creating a relatively fair and reasonable recommendation mechanism.

Secondly, we provide users with a more personalized recommendation method through filterable items. For example, here we can see that we have a distance-first option, and here is a food classification option. Click distance first, and the system will recommend according to the user's location. For nearby restaurants, we will also provide classified channels such as local specialties and seasonal highlights.

Although Word of Mouth Life cannot guarantee that everyone can book a restaurant, at least it is a software that can provide convenience for everyone, assist you in finding restaurants, and reduce the time and energy for you to choose at a loss. "

Speaking of this, Gu Junhui first showed how to order hotels and restaurants, and how to use the functions of each sub-category.

"Next, let's take a look at our ticketing system. At present, our word-of-mouth life only supports online booking of air tickets, and has not yet opened online booking of train tickets and bus tickets. Our advantage in this area is also in the cooperation of merchants. , Our cooperation rate with domestic airlines has reached 85%. Basically, air tickets to big cities like Yanjing and Shanghai can be booked through Word of Mouth Life.

In addition to catering, hotels and air tickets, in my opinion, the greater value of word-of-mouth life lies in the entertainment section, because with the improvement of our living standards, entertainment will occupy an increasing proportion of our lives. Everyone travels and plays. Even if you come to Yanjing this time, besides watching the Olympic games, you will definitely not be able to avoid seeing the scenic spots and shopping malls in Yanjing.

In our entertainment section, there are scenic spots, playgrounds, shopping malls and entertainment facilities, etc. Through word-of-mouth life, we also realize the two functions of searching and booking. We can use word-of-mouth life to find the attractions we want to go and Book tickets on Word of Mouth Life.

And in the entertainment section, we not only have a detailed recommendation and scoring mechanism, but we also extract strategies for various entertainment projects from the Fengxin circle and Fengxin official account, which further facilitates everyone's choice.

At this time, we have to show another technological innovation of ours, the itinerary management system. Let me show you that this is an account that can not only book hotels, but also book tickets, and at the same time book restaurants and buy group-buying coupons.

Now we open My in the lower right corner, and we can see that there is a very clear list of what hotel you booked at what time, what tickets you booked at what time, and how many group buying coupons you have in hand.

Moreover, our formation management system has a reminder function. When the time is about to reach your formation arrangement, the user will be reminded of the formation through the APP itself and SMS to prevent the user from forgetting. "

A technology that everyone takes for granted in later generations is considered an innovation at this moment.

"To be more precise, word-of-mouth life provides us with convenience and reference for our food, housing, transportation and entertainment. Many functions must be embedded in the mobile APP.

But how does the mobile APP realize the payment function? That's right, whether it's hotel reservations, air ticket reservations or ticket reservations, payment problems cannot be avoided, and now our mobile phones do not have payment functions.

So in order to solve this problem, we launched another product: Tenpay. "