Rewrite the Technological Landscape

Chapter 196 Fengxin Globalization

After this update, there have been many changes in Fengxin. First of all, the interface has been updated again. In 2002, the interface was mainly square, and the color matching and design sense of the interface will have an inexplicable sense. The sense of heaviness, even in the West, is like this, which is caused by the background of the times and technical limitations.

Interface design is a technological breakthrough that consumers can easily overlook. Many people think that interface design has little technical content. How to give users visual hints is a big question.

In particular, it is even more difficult to break through the aesthetics of the times to achieve some optimization. Before Apple’s launch, many internal employees actually denied Jobs’ design ideas.

The new interface this time first abides by the three principles of interface design, placing the interface under the control of the user, reducing the memory burden of the user, and maintaining the consistency of the interface.

In terms of details, the change of the Fengxin interface includes that the entire interface tries to use a single column instead of multiple columns, merges repeated functions, uses color contrast to highlight the function comparison, reduces links and increases the logic of functions. Add referrals and more.

Many new users experience a feeling that is rare in this era when they register. The registration interface is clear, simple, and the background is comfortable. Through simple guidance, you can have a comprehensive understanding of the product during the registration process, and in the past friends On the basis of recommendation, interest recommendation is added, which increases the labeling of users.

After the registration is complete, the functions are particularly clear, chatting, making friends, games, and this time Fengxin has streamlined a new section: hot search.

After entering the hot search, there are hot search news and hot search topics, and users can choose the hot search range, including global hot search, domestic hot search, same city hot search and friend hot search.

When users began to try to post messages, an obvious contrast emerged. One of the reasons why Facebook overwhelmed MSN and ICQ back then was that the user editing interfaces of the latter two were bloated and uncomfortable. These problems of MSN and ICQ still exist in this world.

In contrast, Fengxin's updated editing interface is so friendly that it is easy to input, modify, undo, and insert pictures. Correct the typos in the previously entered content.

Even the size ratio of the nine-square grid of the picture and the text is very comfortable to look at.

A series of detailed things make users feel that the experience is too good.

And thanks to the server directly built in the West, the content is sent stably and efficiently, all the way to hang MSN and ICQ, before restraining a lot of innovations in the competition in Asia, but this time it can no longer be restrained in the West, because the West, especially the United States, can do it at any time. To find a reason to drive Fengxin out, you must quickly occupy a certain market and achieve some of your own goals before the other party has time to react.

Of course, Fengxin launched in the West also guides users to use their real names. What Fengxin wants to build is a global real-name social platform, and using real names can make it easier for everyone to make friends.

Many people can find the gods and goddesses in their hearts by searching their names.

In addition, Fengxin’s online games after this update have been further optimized. The content of Fengxin’s game section has been greatly enriched, and a large number of offline traditional games have been transferred to online, including chess and board games.

At the same time, Fengxin has created a large number of online game dating competitions, such as the Werewolf Killing Global College Competition, Lianliankan Global College Competition, and the new card game "Ancient Myth" launched by Fengxin this time, which is based on "The Legend of God". A card game launched by the game character cardization, the content and gameplay refer to "Hearthstone" to a certain extent.

And if you want to participate in the competition, you will link to a platform: Kyushu Battle Platform.

In addition to the game competition, Fengxin launched a new activity this time: the Global University Science and Technology Competition.

Naturally, this event was founded by Dafeng Science and Technology. It was promoted through Fengxin. All college students around the world can sign up through Fengxin. The first global university science and technology competition included competitions in three fields: mathematics, physics, and chemistry. The first place The bonus is 1 million soft sister coins.

With all the optimization and new gameplay, Fengxin gradually gained new users in the West, and also started a new round of market development in Asia.

The new version of Fengxin, which was updated on the 11th, uses a Chinese New Year theme interface.

Strong and clear elements of the Chinese New Year are interspersed in every corner of Fengxin. At the same time, Dafeng Kechuang also launched dozens of New Year-themed clothing and space decorations.

But one of the things that Dafeng Science and Technology has done the most in this move is to integrate Chinese elements as much as possible in a more natural way, without being too abrupt or too direct.

More is just to show a peaceful, reunion, and festive atmosphere through the elements of Chinese New Year, such as fish every year, dumplings, and reunion dinners.

Moreover, these elements are integrated with some foreign elements, such as in the neon country, with animation characters, in Koryo, with stars, in Omi, with some local buildings, classic characters, etc., so that different countries It is better for people to accept these Spring Festival elements and not feel that Dafeng Science and Technology is very rigid in doing cultural input.

At the same time, after the update on the 11th, Fengxin launched a new year mini-game. By collecting five new year cards, including sweeping dust, pasting couplets, setting off firecrackers, having reunion dinner, and watching the year, you can get a red envelope for the new year.

This small game is not very attractive to Westerners who are new to Fengxin, but it is very attractive to Chinese students in the West and users in Asia.

All of a sudden, millions of users participated in this card-collecting game, which was very lively.

In addition, Fengxin has achieved a large-scale interoperability around the world, and many people want to add foreign friends. Under the fermentation of various reasons, Fengxin's activity has risen rapidly on this day.

At 6 o'clock in the evening on the 11th, Meng Qian, who went back to his hometown to have a reunion dinner with his deceased parents, drove back to the company. After 12 hours, Fengxin's user activity continued to grow.

And on Fengxin's hot search topic list, #华夏春节# rushed to the number one position.

And this first place really wasn't created by Dafeng Science and Technology's cheating, because the world was really peaceful in the past two days, and there were no particularly explosive events, and the Chinese Spring Festival has the natural attention of Chinese users and the attention of some parts of Asia. The heat came naturally and lasted all night.

But on this issue, a problem of Fengxin was exposed, and it was also one of the reasons why Meng Qian encountered a lot of opposition when he decided to make a global hot search, that is, the language problem.

After the global interoperability of Fengxin, it supports multiple languages ​​like Twitter, but everyone also posts in their own mother tongue, which leads to global hot searches. In a sense, it provides convenience for the United States. After all, English is a global language, and Chinese Obviously not.

News written in Chinese is certainly less likely to receive much global attention due to language restrictions.

But Meng Qian was a bit persistent on this issue, because at least, although he suffered a disadvantage in language tonight, thanks to the advantage of the user base, the Spring Festival became the number one hot search topic. Moreover, the updated Fengxin has a translation function. Although the translation will definitely have various problems, it can still play a certain role, so that people from other countries can understand a little bit of Chinese news.

Moreover, if you really feel that the concept of global hot search is not good, just cancel it, and say that the operation failed. Anyway, the control of the product is in your own hands.

Right now, in this hot topic, all kinds of Chinese New Year are displayed, warm and lively reunion dinner, a table full of hot meals, children playing in the streets and alleys, their faces are full of happiness and joy, the twelve o'clock bell Next, the devout prayers in the temple, the fireworks all over the sky by the Huangpu River, the passion of couples kissing on New Year's Eve, and the longing for not being able to go home and being in a different place. before.

Many people say that they don't understand the significance of the 2008 Olympic Games. That's because they don't know how the Western media reported China before 2008. It was poor and backward, unable to afford food, no cars on the road, no smiles on children, and it was always Thug, this is a miserable land of chaos, no freedom, no democracy, no happiness.

Chinese people who lived abroad in the early years must have seen these descriptions.

May I ask which country would cooperate with such a country, which company would do business with such a country, and which ordinary people would travel to such a country?

Whether it is the 2008 Olympic Games or creating a business card in Shanghai, everything is for the purpose of letting the world see a more real China, so that the world can see even a little bit of the real China from the control of Western public opinion, and On top of reality, perform as well as possible.

What Fengxin is doing today is the same thing, but Fengxin can't afford to spend money, and it can't shock the world like the Olympics, but at least Meng Qian can use Fengxin as a platform to let more people know that Huaxia People can afford to eat, Huaxia’s children have smiles on their faces, Huaxia’s young people have their own attitudes, Huaxia’s streets and alleys are full of cars, and Huaxia’s Shanghai is full of high-rise buildings beside the Huangpu River.

Even though Huaxia is still in the development stage, even though there are still many problems, we are free and happy, and we don’t need you to worry about it

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