Rewrite the Technological Landscape

Meng Qian directly pulled Gu Junhui to the personnel department. Of course, this was Meng Qian's attitude. If Gu Junhui didn't want to, he could tell Meng Qian in his own way, but obviously Gu Junhui was very happy.

At this time, Gu Junhui has not really become famous after all, and he does not know that he will be able to work as a professional manager at Standard Chartered Bank in a few years. What is missing now is a person who is engaged in operations, so he has his own very realistic considerations.

Once Dafeng Entertainment really grows big, needless to say, his reputation in the industry, even if he fails, in Gu Junhui's opinion, this is still a very good opportunity to practice mobile phones, and it is worthwhile.

In fact, the most important trait he valued in Meng Qian was Meng Qian's courage. Not everyone is willing to spend money to give a fight to the people below. 99% of the world's operations are troubled by the boss's unwillingness to spend money. It is the dream of many operators to find a boss who is courageous and at least superficially trusts them.

Gu Junhui's last appointment was the director of brand operations. Naturally, it was impossible for Meng Qian to directly give him a position similar to the general manager. If he wanted to be the general manager, he would have to work hard for at least a few years.

And Gu Junhui's first job after taking office is to be responsible for the confrontation with Vivendi together with Meng Qian.

Officially becoming a member of Dafeng Entertainment, Gu Junhui accelerated the running-in with the team members. On January 12, Steam entered the second country in Asia, Singapore.

Steam’s performance on the first day in Singapore was not as good as in Korea, with less than 20,000 online users, but it was enough to beat Kyushu. Kyushu didn’t even have 2,000. After all, Singapore has a small population and only 400 at the moment. More than 10,000 people.

Just when netizens were even less optimistic about Kyushu, the first batch of soft articles prepared by Gu Junhui began to be disseminated on the Internet. Under Gu Junhui's guidance, the company's copywriters prepared hundreds of soft articles and hundreds of press releases, which were distributed on the Internet through different channels. Most of the domestic and some foreign media platforms.

The title of this publicity is the update of the Kyushu platform. It will be a month since the platform was launched, and it will be updated for the first time. It happens to be Chinese New Year again. Some new year activities have been released, and some small bugs have been fixed. At first glance, it is indeed A new year event update notice for the platform.

But in the copywriting, Gu Junhui kept instilling Kyushu's originality to users. For example, the prefix of Kyushu platform must have the four characters of the world's first.

Of course, this kind of copywriting output will not make the loyal players of steam games transfer to Kyushu. The purpose of this kind of publicity is because Kyushu is not well-known overseas, but steam is expanding very fast. Using soft text, Kyushu just borrows With the popularity of steam, I made an overseas promotion for myself.

On the other hand, it is the psychological foreshadowing and market foreshadowing. This is like a movie in the future that needs to be promoted a few months in advance, because continuous promotion can make more people see it, and the market can react to catalyze users’ expectations. If a movie is suddenly promoted the day before its release, you can think about the effect. With that money, you might as well buy some spare ribs.

In this promotion, one of the important expectations that Dafeng Entertainment conveyed to players is that several new mysterious games will be launched in this platform update.

It's just that the publicity has just been done, and players obviously don't buy it. It doesn't mean that the new game must be from the Neon Kingdom, but it means that domestic games can make something fun.

But for the next three days, Dafeng Entertainment continued to make fuss about the mysterious new game, and the first thing it did was to continue releasing promotional posters.

At this moment in 2002, video was not yet popular, no matter whether it was domestic or foreign, watching TV in China at this moment required buying newspapers and watching TV trailers.

The poster does not promote the specific game content, but only the images of some characters, but this is more advantageous for publicity, because if only the game characters and character screens are highlighted, the screen can be made to the extreme.

Just as Si Yuhang once imagined the game interface to be very high-end, but in fact he couldn’t make it at all. Now it’s just a poster promotion. Talents like Si Yuhang can let go of their arms to draw

Combined with Dafeng Entertainment's resources in Neon, and hired several comic masters from Neon Country to work on it, this round of publicity naturally caught the attention of players.

The second round of publicity was internal beta publicity. Three groups of people were invited to participate in the internal beta for several games, including game industry practitioners, a group of game reviewers and some senior game players that Gale Games has gradually cultivated over the past year.

As for reviews, good reviews and bad reviews are no longer important. No one in their right mind would hack a game if they were invited. This kind of thing is just a marketing strategy, but no one played it like this in 2002. , As a result, players have gradually become interested in the upcoming new games from no interest.

At this time, the third round of strategy began, that is, Kyushu launched a warm-up event for new games.

After a period of publicity, players also know that the new game that will be released this time is not developed by Dafeng Entertainment. As for whether there will be one or two games from Dafeng Entertainment, everyone does not know. Anyway, most of them must be. It's not from Dafeng Entertainment, it's just that it will be released on the Kyushu platform.

The pre-heating event is also a cooperation between the platform and the game party, including reservation gifts, sign-in gifts, first-day gifts, game lottery and a series of gameplays that have been played badly by later generations but are particularly fresh at this moment. The gift includes general coupons of the Kyushu platform. These general coupons can be used not only to buy games, but also to buy point cards of "Legend of Gods" and "Clash of the Gods", and even point cards of Fengxin, which is very attractive people.

On January 17th, Steam entered more Asian countries. Kyushu’s games and battle platforms were almost uninterested, but the number of visits to the pre-heating interface of new games was increasing day by day.

The desired effect of Meng Qian and Gu Junhui was basically achieved.

On the morning of January 18th, Kyushu was updated, and new games will be released in batches. On the first day, 50 games were released in the game library, of which 47 were from Neon Kingdom, only three were from China, and two were online games.

Among the two online games, one is NetEase's "Journey to the West", and the other is from Giant Network.

It was only later that Meng Qian found out that Shi Yuzhu, who had seen the profits from "The Legend of God", had been secretly developing the game for a long time. He deliberately chatted with Meng Qian at the alumni association for the purpose of the game, but the old fritters knew If he said clearly, he and Meng Qian were competitors, and they deliberately kept it from them.

This also made Meng Qian wonder whether it is reliable to say that he, a senior descendant, said in the interview that he developed the game for his girlfriend. Obviously, he came here for the high profits of the game in this life.

And it is very interesting that the name of the game is still called "Zhengtu".

When this matter was mentioned, it was inevitable to mention that afternoon, because of the appointment of the Ministry of Industry and Information Technology, Meng Qian met almost all the Internet bigwigs of this era for the first time.

And that afternoon, Meng Qian somehow became the protagonist, because in this cold winter of the Internet where everything is losing money, the only way to make everyone see the light is to play games.

Everyone's eyes are on the game. Some people like Shi Yuzhu started the layout early, some just started the layout, some were preparing the layout, and some were considering the layout. But this market obviously attracted a lot of people.

And after everyone's ideas collided with Meng Qianyi from later generations, some wonderful sparks arose.

The last domestically produced game on January 18 was a martial arts-style real-time strategy game from Jinshan called "Record of Enmity".

On January 19, Sina and Internet Express released two games with the theme of the Spring and Autumn and Warring States and the Three Kingdoms respectively, called "Zhuzi Baijia" and "Legend of the Three Kingdoms", a real-time strategy game and an online game.

On January 20, Sohu and Lianzhong Games launched two games with the theme of Xianxia and Fengshenbang respectively, called "Xiaoyaoyou" and "Fengshentai", which are also a real-time strategy and an online game.

Of course, several unknown game companies released several games in the past three days. These game companies should not have existed in the previous life. They only appeared in this life after seeing the success of "God Turn".

As the domestic games are unraveling the mystery one by one, there is a voice on the Internet, that is, there is still no first-person shooter game that can be done in the end.

Until January 21, a game called "PUBG Mobile" appeared on the Kyushu platform. This "PUBG Mobile" is not as huge as the later versions of PlayerUnknown's Battlegrounds, and the graphics are even more incomparable.

But compared with "Half-Life", this PlayerUnknown's Battlegrounds has built-in richer maps and gameplay, as well as the classic gameplay of "PUBG Mobile" in later generations.

Moreover, although the picture quality of this "PUBG Mobile" cannot be as good as that of later generations, it is not inferior to "Half-Life". It also uses the 3D game engine. Although it is authorized from abroad, the secondary development is very You can also see the ability of the team with your heart.

In addition, "Jesus Survival" has invested the largest game promotion expenses, and it has gained more than 100,000 users on the first day of its launch, setting a record for a domestic stand-alone game.

And the developer of this game is Penguin, who has been silent for more than a year.

Penguin once said that they do copy, but they can copy better than the original, which is the reason for their real success.

In this life, the somewhat uncomfortable penguin who was hammered by the weather on instant messaging seemed to change direction in time.

Even if the trajectory is changed, sooner or later the world will know that there is a terrifying existence in China, and that is the so-called copy ninja, Hatake Kakagoose

Thank you for the hard dish historical materials! Thanks for the reward of Chapter of Memory!