Rewrite the Technological Landscape

December 31st, the last day of 2001, reminded Meng Qian of the last day of 2019, but the company was busy with a lot of things, and this memory of the future did not have a chance to ferment.

The company's software center began to get busy. That afternoon, Meng Qian received a man who came to visit. His name was Gu Junhui. After more than ten years, he was rated as one of the top ten operating figures in China by the Internet.

Regarding the recruitment of well-known talents in later generations, Meng Qian has always been a little cautious, because Meng Qian has always believed that a small rich depends on his attendance, and a big rich depends on his fate. Anyone who has made great achievements, Meng Qian believes that his success must have an element of fate in it.

And people with a lot of experience understand that a person's current achievements are the result of all previous experiences, including those failures. Later Jinshan said that he regretted letting Lei Xiaomi spend so much time on office software research and development. Meng Qian felt that those Years of failure experience is also a factor for Lei Xiaomi to achieve great success in the future.

Therefore, Meng Qian never thought that the successful bigwigs of later generations would definitely achieve great achievements after they came to their own company. The only advantage lies in their talent, their diligence, and their resources. .

Therefore, Meng Qian would be willing to meet more successful people of later generations, but whether to recruit or not requires further consideration. Just like the top ten business figures in later generations, Meng Qian has actually met two, one is Xie Shan, and the other is the famous Kong Fanrong, but because of many mismatches, they failed to cooperate in the end.

"Mr. Meng, I've admired you for a long time." After entering the office, Gu Junhui stepped forward very enthusiastically and shook hands with Meng Qian.

In 2001, Gu Junhui had already made his debut, but he had to wait until 2005 to gain a foothold in the operating industry when he became the first professional manager of Standard Chartered Bank in China. After 2005, he has participated in countless brands and created many classic advertisements, such as Xiang Piaopiao's phrase that the cups are connected to circle the earth.

"Mr. Lao Gu came here." Meng Qian was also very polite, and his emphasis on and respect for talents was gradually spreading in the industry.

After a few words of pleasantries, Meng Qian took the lead to enter the topic, "I heard from Mr. Shi that Mr. Gu is very interested in Dafeng Entertainment?"

"Mr. Meng seems very surprised?" Gu Junhui is a somewhat familiar person.

"It's a bit surprising. After all, I read Mr. Gu's profile and know that Mr. Gu's specialty is business competition and traditional brand operation. It seems that Mr. Gu has never been involved in the entertainment industry."

"A good operational thinking will not be led by the product." Gu Junhui had a faint but clear sense of self-confidence when he spoke, "I have never set foot in the entertainment industry, just because I didn't meet a suitable project. "

Meng Qian nodded inwardly, a good operational thinking will indeed not be led away by the product, Meng Qian absolutely agrees with this.

Even if most of the first batch of Internet operation giants were born in traditional operations, the most important thing in operation is thinking, not the industry or the product.

But on the surface, Meng Qian didn't say much, just continued to ask, "Then what does Mr. Gu think of Dafeng Entertainment?"

"I appreciate Mr. Meng's product continuity plan. To be honest with Mr. Meng, I have been studying Western product operation methods recently, and I noticed that they always consider the continuity of this product when they make a product.

Using a successful product to continuously extend the product line can greatly increase the success probability of subsequent products.

However, there is also a problem with the current operating method in the West, which is excessive consumption. "

"Excessive consumption?"

"To put it simply, they have successfully made a product and started to expand around this product. Although the new product has benefited, it has been consuming the value of the original product. After a long time, the value of the product has been exhausted. , users may even have counterattack behavior.

This approach is actually lacking in continuity. "

"Then Mr. Gu thinks, how to make it more sustainable?"

"To build a corporate brand, take the brand as the core of all product extensions, not any successful product."

Meng Qian's heart moved. Gu Junhui's words may be understood by anyone who has been in operation for a period of time in 2019, but in 2001, there must not be many people who can think of this.

To give a simple example, Disney relies on products to achieve itself, but Disney has weakened the influence of the products that initially achieved itself, and used successful products to create the big IP of Disney. Everything under Disney has gradually become the big IP of Disney. The product under IP, at this time, people all over the world will recognize Disney as a big IP.

In the same way, many people say that Iron Man saved Marvel, but Marvel has always been clearly building a big Marvel IP. Although Iron Man also has its own IP, the big IP of Marvel is more important.

In China, people seldom think about it this way. For example, if a book is well written or a movie is well shot, they will eat this IP until they die. They are anxious to cash in and never consider building a personal brand. Many short-lived traffic stars are similar.

But if it is a recognized personal brand, your work, your character, your behavior, etc., a more three-dimensional personal brand will last.

For an enterprise, the brand is even more important. Without talking about individual cases, it is difficult for the work itself to become a global brand. As Gu Junhui said, one day you will squeeze out the value and even cause users disgusted.

It's just that it's much more difficult to build a personal brand and a corporate brand. At least you have to have a few good works, and at least you have to have some character. Many people and many companies pay more attention to short-term interests.

But once a brand is built, the most direct benefit is the brand premium. Why do many brands call Huaxia a brand destroyer? Because Huaxia does not make brands but only products, the price can be reduced by ten times, because after there is no brand premium, many things Not worth much by itself.

Then there is the long-term influence, just like the plot of Marvel movies is not good, a bunch of fans will say, watching Marvel movies is to watch special effects, what kind of plot to watch!

Wandering Earth has a plot loophole and the comment screen immediately changes. The special effects are really good, but the plot is really unreadable, garbage, bad reviews!

"So Mr. Gu thinks that Dafeng Entertainment should develop in the direction of building a brand?"

"I don't think so." Gu Junhui smiled, "I feel that's what Mr. Meng planned."

"Why?"

"The first time I had this idea, it was because of the name. When I saw the names of "The Legend of Gods", "Clash of the Gods" and Kyushu Platform, I felt something was wrong. Later, I learned about it through some channels. Looking at Dafeng Entertainment, I know that Dafeng Entertainment is preparing novels, animations, and film and television clusters starting from games.

And it will be concentrated in a big context, right? "

Meng Qian followed with a smile, "So Mr. Gu is interested?"

"I have conveyed this idea to many companies, but it is difficult for everyone to accept it, because for many companies, it is not easy to make a successful product, and it is difficult for them to accept it if they don't want to realize it quickly. of.

Those who really want to be a brand must not only have this idea, but also have this ability, and most importantly, they must have courage. "

"I don't know Mr. Gu thinks, what problems does Dafeng Entertainment have now?" Now that we have said this, Mr. Meng always wants to test Gu Junhui, or the same sentence, you can't make sure that he comes to his company just because he was very good in that life. Also awesome.

"As an outsider, I can only judge from what I have seen. I think Dafeng Entertainment may lack some methods and methods."

"Be specific."

"Gale Entertainment's product production ability is very strong, which shocked me to be honest, but it is a pity that Dafeng Entertainment failed to produce a brand under such a good opportunity, even before today's visit I learned more about the popularity of Dafeng Entertainment, which does not match the production capacity of Dafeng Entertainment.

If Mr. Meng really has this heart, Dafeng Entertainment shouldn't downplay the brand in this press conference, unless Mr. Meng doesn't know what to do. "

"Then does Mr. Gu have any more specific suggestions?" Meng Qian asked further.

"If Mr. Meng is interested, can you give me a week?"

"Is there anything I need to cooperate with?"

"Leave me a place to sleep in Dafeng Entertainment, and give me a reliable identity and a few reliable operation employees. After a week, I will give Mr. Meng a plan."

"Okay." Meng Qian agreed of course, and added, "Whether we continue to cooperate or not, I will give Mr. Gu a reward of 10,000."

After all, Gu Junsheng has already shown his talents. Meng Qian learned from Shi Yuzhu that he is now going out to make plans and consultants for enterprises. He started with tens of thousands of yuan. Qian doesn't need to give too much, but it is Meng Qian's attitude to take the initiative to give a little.

Especially if the time is not suitable, we can also show affection for each other.

Seeing Meng Qian doing things like this, Gu Junhui naturally developed a good impression of him, "Then when can I go to Dafeng Entertainment?"

It can be seen that he is a person who does things, Meng Qian's favorability has also increased, and he said without ink, "I will take you there now."