Rewrite the Technological Landscape

After Xiao Bo learned about the Neon Country, he took a taxi directly to an 18-story office building in the center of Tokyo, and took the elevator to the fifth floor. In a company that can accommodate about 50 people, Shi Xueyi and the other two went to the office a few days ago. When he arrived at Nihong, the employees of Dafeng Kechuang's instant messaging development department were already waiting for him.

"Has Mr. Xiao eaten?" Hearing footsteps, Shi Xueyi went out to greet him.

"I ate it on the plane." Xiao Boshi followed Shi Xueyi in, besides the three people from Dafeng Science and Technology Innovation, there were 6 neon people in the company, all of them were from Namco.

This time, Dafeng Science and Technology Co., Ltd. chose to form a joint venture with Nangong Meng to carry out instant messaging business in Neon Country.

For Dafeng Kechuang, there has never been much penetration in the Neon country. It is not a bad thing to have a local company to cooperate with. At least it saves a lot of trouble in the issue of setting up a company. During the depression period, Nangong Meng was very interested after learning about Fengxin's situation in China.

Coupled with the fact that Nangong Meng only holds 15% of the shares, Meng Qian and Xiao Boshi are more inclined to this cooperation, which is good for everyone.

"How's the test result?" Xiao Boshi put down his salute and went straight to the topic.

"As expected."

"Have they seen it?"

"Probably not yet." Shi Xueyi said uncertainly, "We did the test at Panasonic, and they mean that we can wait until you come to see it, but we don't know if they have asked Panasonic to find out the situation in private. "

Xiao Boshi nodded, and asked Shi Xueyi to take over the test video and watch it carefully.

At ten o'clock in the evening at neon time, Xiao Boshi and Shi Xueyi have basically connected with each other, "Xiaoshi, please help me take the salute to the hotel, I still have some things to deal with."

"It's so late, isn't Mr. Xiao going back to rest earlier?" Shi Xueyi asked with concern.

Xiao Bo smiled politely, "It's okay, I slept late."

Seeing that Xiao Boshi didn't want to reveal his itinerary, Shi Xueyi naturally didn't ask any more questions, and dragged Xiao Boshi's salute back to the hotel first.

At 10:40 p.m. in neon time, in a bar in Neon Country, two neon men were sitting at the bar drinking.

One of them pretended not to care, looked around for a while, slowly took out a small notebook from the briefcase and put it on the table, and slid it in front of the man beside him, "Yamamoto, when will the money arrive?"

"Didn't I give you a down payment, what's the hurry?" The man named Yamamoto turned the small notebook in his hand nonchalantly, "We Cisco has supported you for so many years, why, if you change companies, you won't be able to trust us?"

"Of course not." The man quickly explained with a smile, "Isn't money a little tight recently? How come Cisco is interested in communication?"

Yamamoto smiled evilly, "Yoshida-kun, you really don't follow any rules now."

"Hahahaha." Yoshida smiled and raised his wine glass, "Talk too much, please Yamamoto-kun."

Five minutes later, Yoshida left the bar with his briefcase in his hands. Yamamoto waited for Yoshida to leave, then put on his hat and went backstage.

Leaving the bar through the backstage back door, Yamamoto got into a Toyota.

After getting into the driver's seat, Yamamoto handed the small book to the back seat and said in authentic Chinese, "Brother Xiao, Yoshida hinted at me with his attitude just now, this is his last time."

"It's okay, I only need this one time." Sitting in the back, Xiao Boshi said while handing the car keys to Yamamoto, "Where do you want to go tonight, I'll treat you."

"No." Yamamoto looked at Xiao Boshi through the rearview mirror, as if looking at his own brother, "I'll take you back to the hotel first when Brother Xiao finishes his work."

Xiao Boshi didn't insist, he reported the address of the hotel, and began to check the contents of the notebook.

After returning to the hotel, Xiao Boshi began to improve his negotiation skills based on the content in his notebook.

At eight o'clock in the morning the next day, Xiao Boshi, Shi Xueyi and others had breakfast in the restaurant downstairs. He looked refreshed after not sleeping all night, and there was no sign of staying up late, only the dark circles under his eyes could reveal his exhaustion.

At exactly nine o'clock, Xiao Boshi set off with the three people from the company to the destination, No. 11-1, 2-chome, Nagata-cho, Chiyoda-ku, Tokyo.

NTT DOCOMO headquarters.

NTT DOCOMO of Neon Country is one of the largest mobile communication operators in the world, the largest mobile communication operator in Neon Country, and the leader of 3G development in Neon Country.

In June 2000, Nihonguo issued three 3G licenses to NTT DOCOMO, KDDI and J-Phone respectively. Afterwards, in May 2001, NTT DOCOMO started 3G trial operation and became the first company to commercialize 3G mobile communication operator.

But when NTT DOCOMO first started operating, it encountered a lot of troubles.

Under the guidance of the front desk, Xiao Boshi and others came to the meeting room. At this time, five representatives of NTT DOCOMO were already waiting in the meeting room.

Xiao Boshi shook hands with the five people in standard neon language, and the leader of the five people was a middle-aged man named Kimura.

"Mr. Xiao, out of curiosity, we have already watched the video from Panasonic this morning." Yamamura spoke directly, "First of all, I want to be sure that your products are very attractive and practical, but after watching After your product, I have to raise another doubt, from a certain point of view, we seem to be competitors?"

Facing Shancun's directness, Xiao Boshi was very calm, "Does Shancun really think we are competitors?"

"I don't know what Mr. Xiao's opinion is?"

"It's not a good opinion, it's just an objective opinion. Mr. Yamamura thinks that we are opponents. It is nothing more than our video call and voice call functions. On the surface, it is not the same as the call function of videophone and mobile communication itself that you are vigorously promoting. is an overlapping relationship, but what about the facts?

Let's first take a look at the premise and core of videophone implementation. First, terminal equipment, and second, traffic. I think it's okay, right? "

Shancun nodded in affirmation and signaled Xiao Boshi to continue.

"Okay, let's take a look at the equipment first. As far as I know, there are only three models we have launched now, the standard model, FOMAN2001, data model, FOMA2919V, video model, and FOMAP2401. Therefore, only Two, right?"

Yamamura continued to nod.

"Then there is a problem here." Xiao Bozhi's eyes gradually became sharper, "How much market share can these two devices gain? Although they are the most cutting-edge 3G mobile phones, how many users can they really love?

Does the current equipment-oriented application thinking mean that if you want to seize a larger market, you need to invest more money in equipment?

Not to mention that no one can control the market feedback of the equipment, what about the production cycle of the equipment? Half a year later, how many mobile phones can be launched? How much time are KDDI and J-Phone willing to wait? "

Shancun's expression changed subtly, because Xiao Boshi talked about their current pain points. He thought that 3G mobile phones were the trend of the times. As the first to make 3G mobile phones and the first to operate 3G communications, they should get a big market. Feedback is right, but reality has disappointed NTT DOCOMO.

Sales of 3G mobile phones are pitifully low.

Noticing Yamamura's expression, Boshi Xiao continued, "Then why don't we change our operation thinking now, take one year as an example, let 80% of mobile phone manufacturers sign the NTT DOCOMO standard agreement in one year and let mobile phone manufacturers make Which is the easiest mobile phone with 80% market share?

Of course, if KDDI and J-Phone give up the competition, then you will always be 100%, but I believe they won't be such a good person with the license they finally obtained, right?

Well, now I start to make a comparison, you think Fengxin is your competitor, in fact, it is not at all. "

Shancun began to enter the rhythm of Xiao Bozhi, and subconsciously asked, "What do you mean by Mr. Xiao?"

"First, you know better than me about the high cost of 3G, so who are your videophone users? They are business users, and our video communication has obvious image quality problems due to equipment limitations. Our target customers Groups are just ordinary users who don’t have that much money, so in essence, our target groups are different.

Second, we seem to be competitors for voice calls, but first of all, all the tariffs generated by our voice calls belong to you. Dafeng Techchuang does not charge a penny, but the tariffs generated by your calls now have to be shared yes, right? "

Yamamura seemed to hesitate for a moment, but nodded anyway.

"Secondly, and the third point I want to say, Fengxin itself is an application, and its purpose of existence is to add an attractive application to you, whether it is voice or video, it is just for the greater power behind Fengxin. It is used to pave the way for the application potential, and another behind this application potential is the greater traffic tariff potential, the money is earned by you."

Xiao Boshi took out a few sheets of paper and spread them in front of Shancun, on which there were more functions of Fengxin and the analysis of the greater profits it could bring.

"The fourth point is still around the application itself. Although you have shouted the application slogan, your current operation strategy puts the core strength on the terminal device. What does the terminal device mean? It means burning money.

And what about our app for you? means free.

The installation of Fengxin is essentially a win-win situation. Of course we have our benefits, but you also get real assistance, because even if you don’t want to change anything, you can add a free one to the original equipment strategy. Apply strategy. "

Xiao Boshi paused for a while, and asked Shancun to take a good look at the things in front of him, and then continued after he finished.

"As long as you are willing, one more thing you can do is to send your standards to more equipment manufacturers earlier.

It seems that you have lost influence on more manufacturers, but conversely, do you have the ability to influence so many manufacturers? In case your current cooperative device manufacturer fails to attract users' attention, but Fengxin accidentally attracts users' attention and attracts users' desire to buy, at this time, other hardware manufacturers will not be unimpressed.

Once more equipment manufacturers enter the market, although you can't earn their equipment share, you can gain users, traffic, and initiative. What's more, these equipment manufacturers that enter the market spontaneously are already invested in you. In addition, their success is also to some extent a compensation for your failure.

In the 3G era, whether it is equipment-led, communication-led, or application-led, no one knows, but at least according to the market feedback in the past two months, try the application, maybe you can consider it. "

In fact, if Dafeng Kechuang cut off the voice and video functions to talk with the other party, it would be much easier to talk to each other, because NTT DOCOMO already lacks applications, and the problem they need to face is nothing more than that ICQ has actually communicated with NTT DOCOMO before them.

But whether it is the reborn Meng Qian or Xiao Boshi in this life, they all believe that voice and video will be very important functions in the field of instant messaging in the future.

Especially the reborn Meng Qian also knows that next year there will be a voice and video giant Skype. Now if these two functions are cut off in order to enter the neon market, it will be more difficult to make up for it later.

Because with the reduction of 3G tariffs, I am becoming more and more like a competitor, and some of the arguments I can make now will not stand up after the 3G tariffs drop.

In addition, I am a foreign company to Nihong, and my son can throw it away, so Fengxin will only be more embarrassing in the Nihong country.

Adding functions will offend NTT DOCOMO, and not adding functions is likely to be eliminated.

So it seems to be a more difficult start, but it is actually for once and for all.

Developing abroad is always a matter of walking on thin ice.

As long as NTT DOCOMO accepts him now, Xiao Boshi can work hard on the contract to ensure his survival and even his interests in the later stage.

The more important core is that neither Meng Qian nor Xiao Boshi are cowards

Thank you for the hard dish historical materials! I made a mistake in a piece of information before, which led to a complete change of what I wrote a few hours ago == heartache, continue to code