Reborn in Hong Kong: The Tycoon Grows Up

The Kingdom of Denmark, referred to as Denmark, is one of the five Nordic countries. It is a constitutional monarchy with two autonomous territories, the Faroe Islands and Greenland. It faces Sweden and Norway across the North Sea and the Baltic Sea in the north, and is collectively known as the Scandinavian country. It borders Germany in the south. Its capital and largest city is Copenhagen.

After Bao Zixuan left Budapest, Hungary, he took Yamashita Hengyi and others to the village of Felsgow near Billund, Denmark. This small village with a population of only 400 people has given birth to a Fortune 500 company. Of course, this company is still very weak now.

That's right, Bao Zixuan's purpose in coming to this small village is to obtain the patent authorization from Lego, the giant intellectual building block toy in the future. He wants to promote Lego bricks in North America and Asia.

The inventor of Lego bricks is Mr Christianson, who was 18 in the nearby village of Felsgov. He has superb carpentry skills and was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike. Although he did not understand business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular. 1’s building block toys designed the “LEGO” trademark.

Founder Christison once held an event within the company to collect names for its small toy factory and the wooden toys it produced, and his proposal was the last one selected, but the trademark name was not legally registered until the first line.

The development of "LEGO" is accompanied by the continuous increase in the scale and popularity of LEGO. The "weapons" in hand are toys originating from Denmark - building blocks. Through different combinations of different people, and even different ingenuity of the same person, LEGO bricks can build different worlds. Simple objects not only build a wonderful world for children, but every child who sees it cannot resist such a huge temptation. Therefore, in European and American families, Lego toys have always enjoyed a high reputation. Even in Asia, there are quite a few users, simply because of the high price, has slowed down its further expansion into the market.

1 tall plastic building blocks are introduced. Two years later, plastic building blocks based on the hole-post connection principle were launched on the market. Soon the Lego Company launched building block products specially designed for infants and young children aged 3 months to 5 years old. This kind of building blocks are 8 times larger than ordinary building blocks, which can prevent infants and young children from accidentally eating them and causing danger. Lego bricks were originally just simple toys to stimulate the intelligence of infants and young children. Later, they gradually developed into a variety of series, which are quite attractive to boys and girls of different ages.

Bao Zixuan didn't want to acquire this No. 1 toy company in the market. That was a fantasy. Fortunately, Bao Zixuan also had his own trump card. When he thought about getting Lego bricks, he had already registered the patent for Lego's second important product in the future, "Lego minifigures".

He knows that it is difficult for a family business like Lego to accept outside investment. Lego is currently only sold in some parts of Europe. It has just left Denmark not long ago. Bao Zixuan knows that when Lego is completely established in Europe, it will be difficult to surpass it in building block toys. He, after all, the patent is in the hands of others.

Lego is just a toy product and there is no monopoly issue. If the company boss doesn’t sell it, you can’t possibly snatch it from someone else’s hands!

Bao Zixuan met the company's general manager KK Christison in the reception room of the Lego Company. A man who later led Lego to the world. Looking at the company that is still very simple now, who would have thought that a child's toy could become a Fortune 500 company.

Lego currently has fewer than 800 workers, and residents of almost all nearby villages work here.

KK-Christison is the grandson of the founder, Mr. Christison, and his father is now the company's chairman. But his health is not good and he has to stay in the hospital all year round; now all the company's decisions have been handed over to KK Christison.

Heiyun Group had already set a time for business talks with Lego before setting off. After all, this was a negotiation between the two companies.

KK-Christison responded to Heiyun immediately after receiving the request for business negotiation. He also wanted to see what the purpose of this recently brilliant company in Lego was.

KK Christison: "Welcome to Lego, Mr. Bag. What you have accomplished at your age is truly enviable."

Bao Zixuan: "I'm just lucky. In the good times, pigs can fly into the sky. Now is a good time, what do you think?"

KK Christison: "Yes, it is indeed a good era. But I don't know what the purpose of Mr. Bao coming to Lego is, or what he needs Lego to do."

Bao Zixuan: "I didn't expect Mr. Christison to be a fast-talking person. Let me tell you straight. I know that Lego's current building block toys have not yet developed the American market and the Asian market. I hope to license the patents in these two places. Buy it.”

KK Christison: "I'm very sorry. If you want to represent Lego products, we are very welcome, but we will not sell if you want to obtain the patent authorization from these two places. Lego has its own market plan."

Bao Zixuan: "Don't you want to hear the conditions I propose?"

KK Christison: "This is not a matter of principle that can be negotiated. We will not sell our patent licenses."

Bao Zixuan: "I know what Mr. Christison means, but I have a little gadget for you."

After saying that, he took out the Lego villain from his previous life and the current Black Cloud villain.

"This is a product I designed based on my own ideas. It can be perfectly combined with Lego bricks. And I have applied for a patent. I think you can ask an engineer to evaluate the effect of combining the two. We can continue tomorrow negotiation!"

After Bao Zixuan left, he saw this villain. kk-Christison was completely confused. After all, this was the product he wanted to apply for. Why was it produced by Heiyun before the patent was registered?

And looking at the exquisite workmanship, it can be seen that Heiyun Group must be much stronger than itself in terms of production capacity.

KK-Christison called the chief designer of Lego. After seeing the little man on the little boss’s desk, he couldn’t believe his eyes. Isn’t this a product that I have to modify repeatedly?

Watching these little people put together with Lego bricks is definitely something children would love to do. After all, just playing with building blocks for a long time is a bit monotonous.

"Boss, who designed this?" the designer asked.

KK-Christison: "The product was brought over by Xiangjiang Heiyun Group. It has registered a patent and wants to come over and seek cooperation with us."

Designer: "We can pay to buy it! This way our building blocks will be more playable."

Heiyun Group is much richer than us, and they want to buy our patent license for Lego bricks in Asia and America. They want to produce our products in these two regions.

After I didn't agree with them, the Blackfish Group took out these villains, which was a bit threatening. After all, without our LEGO bricks, their little people would not be able to sell. But they can completely abandon this project, then they will only lose a little patent registration fee. But we at LEGO will lose an excellent way to expand consumer demand. KK Christison analyzed the designer.

Designer: "If we have this little man, the sales of Lego bricks can increase by 20 to 25%. This is what we have calculated before development. I can't give you my opinion on the company's decision-making. You can go to the old chairman Let’s see what his opinion is.”

KK-Christison: "That's all we can do. I'll go to the hospital to listen to his opinion!"

After saying that, he left the company and took the villain produced by Heiyun Group; he went to the hospital where old Christison was.