As Jiang Xiaobai said, someone began to discuss it below.

"Actually, if you can achieve the third of these four situations, you are already an elite salesperson. In fact, we have all experienced this situation.

We have all gone out to sell canned food. After going to the village, there are a lot of people around. Some people just want to go out to visit relatives and eat canned food. We should buy canned food for these people. It is also us. Everyone can do it, unless you have a grudge against money and don't want to sell it to him..."

Jiang Xiaobai said, there was a burst of laughter from below, who can have a grudge against money?

"The second type is to buy or not to buy, to gather around to watch the excitement. At this time, if we can set off the atmosphere of the scene and create a rush-buying atmosphere, this type of people will basically follow the crowd and buy blindly."

"The third kind of people just don't need it at all, don't want to sell it, or have no money. What should we do at this time?"

Jiang Xiaobai stopped talking, giving everyone time to think.

"At this time, what should we do if our products do not meet the needs of customers? The products are unchanged, but we can change the value of the products. What is the value of our educated youth cans?"

Jiang Xiaobai didn't leave much time for everyone to think.

These salespeople only have three days, and they will leave in three days, and marketing is a professional course.

What needs to be studied in four years of university is not something that can be mastered and mastered in just three days.

So Jiang Xiaobai can only pick some simple things to talk about, that is, these simple things need to be crammed into them.

Then wait for them to operate in practice, but Jiang Xiaobai feels that just a little indoctrination is enough for them.

After all, at this time, there is no competition at all.

"You can eat..."

"It can be used as a gift..." A group of people raised their hands and said.

Even Deng Wei, the head of the sales department, was thinking carefully. Wang Chao, Wang Meng, and Song Weiguo were also on the list.

Although Song Weiguo is already the deputy director of the garment factory, he does not hold any position in the educated youth cannery factory.

But he also wanted to learn more, listening to Jiang Xiaobai's lecture, he felt his eyes brightened.

Many things are right and wrong, or only one of them is known but not the other, and the problems of only knowing the result but not the reason are all solved.

He used to be the head of the sales department in the county glass factory, and he also knew how to sell glass and how to sell it.

But I don't know why it is sold like this?

Today, Jiang Xiaobai took a high-level view and explained to him systematically why he wanted to sell in this way.

Why do sales can sell products.

"Yes, you are all right, but you have overlooked that our cans have another value, which is commodity value, that is, the canned food itself has value.

To give a simple example, why do our agents buy so many canned food from our factory? Do they eat it by themselves? Is it a gift?

None, because they are used to make money, which is the value of our products themselves. "

When Jiang Xiaobai said this, everyone understood, and everyone knew this value, but they often ignored it.

"This kind of food that doesn't need cans, can we tell him from the price point, our canned food is 1 yuan, and the canned food of the supply and marketing cooperatives is 1 to 3 cents, so if you buy it, you will take advantage of it, and someone will be in a hurry to use it another day , took canned food from your house, and earned thirty cents..."

As Jiang Xiaobai said, everyone looked suddenly enlightened.

Listening, Song Weiguo had to express his admiration to Jiang Xiaobai, and at the same time he was a little puzzled.

He doesn't understand these things. Where did Jiang Xiaobai learn it from?

"So, when our products do not meet the needs of customers, we need to change the unchanged products into a value that meets the needs of customers, such as buying this product to preserve value, such as buying this product to save face , it represents a kind of identity, and for example, buying this product represents a kind of feeling..."

For a product, we not only need to see its practical value, but also develop and utilize its subsidiary value. Buying a product is not only a product, but also an identity, a feeling, and a spirit...

Throughout the class, everyone's eyes were fixed on Jiang Xiaobai. Following Jiang Xiaobai's words, they really stepped into the sales industry today.

At the same time, Li Laosan, who followed Liu Jian to choose the site for the pig farm, was also an eye-opener.

"First of all, pig farms generally require neat and open terrain, high, dry, flat or gentle slopes, and leeward to the sun."

Liu Jian said while wandering around outside the village with Li Laosan.

In fact, in the past few days before Liu Jian came, Jiang Xiaobai and the others were not idle, and they also found several places.

"Xiao Liu, what do you think of this place?" Li Laosan took Liu Jian to a place in the middle of the mountain, which was flat and wide.

Li Laosan pointed to this place and asked, this is the place he was looking for.

Liu Jian looked at Li Laosan as if he was looking at a second fool and said.

"Taking a large-scale pig farm with 1,000 heads as an example, the daily water consumption is up to 16 tons, and a clean and stable water source must be considered first.

Although this place looks flat, the water source alone is a big problem. In the future, will the workers be allowed to carry water up the mountain every day to feed the pigs? "

Li Laosan was a little ashamed by Liu Jian's words. He was indeed negligent about this matter, so he quickly took Liu Jian to another place.

"There is no problem here. Although it is also on the middle of the mountain, the terrain is flat, facing the sun from the wind, and there is a water source."

Li Laosan said this time with satisfaction.

Liu Jian coughed lightly and said, "For a 1,000-head pig farm, about 4 tons of feed, feces, and live pigs go in and out every day. I saw the road just now. It is very narrow, and there are not many places that can be widened on both sides. In the future, will pig manure and feed be pushed up and down with a trolley?"

Liu Jian asked, but Li Laosan was speechless. Although Liu Jian's words were a bit unpleasant, Li Laosan was not unreasonable.

What people say is indeed reasonable, and these things are indeed not considered by myself.

If a factory is really built here, it will be troublesome in the future.

To be honest, Li Laosan really didn't know that he was just a pig farmer, and there were so many rumors here.

No wonder, he is a college student, so the factory director Xiaobai insists on inviting him to choose a site? It is indeed stronger than I don't know how many times.

Liu Jian pointed Jiangshan, looked at Li Laosan's adoring eyes, and finally found a trace of dignity as a college student in his professional comprehension.

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