Rebirth of the Wild Age

The tenth anniversary celebration of the China Beverage Industry Association, we will not talk about the specific process, anyway, Song Weiyang came to the stage to give a speech, and then he received a trophy and it was over.

It is worth mentioning that the award Song Weiyang received was called the "Special Contribution Award to China's Beverage Industry". The other five people, including Wahaha, Huiyuan, and CEO Coconut Tree, all won the "Outstanding Contribution Award in China's Beverage Industry". Compared with the past and future, it seems that Song Weiyang is the leader.

The award Song Weiyang received was different, of course it had something to do with his status as the richest man, but it also had something to do with jumping out to fight the Cokes back then.

That year, "Two Cokes flooded the seven armies", and only one of China's eight major beverage brands survived. As the boss of a high school student, Song Weiyang shouted to resist the invasion of foreign drinks, and he really succeeded. The sales volume of Very Coke surpassed that of Pepsi, and it has been evenly divided with Coca-Cola for two consecutive years.

With this record alone, Song Weiyang is eligible to receive the Special Contribution Award, and other bosses can't chew their tongues.

Less than a week after Song Weiyang left Beijing, Sogou’s “Tieba project team” was formally established in late September.

Yu Jun served as the team leader and led the project development.

Liu Zheng, who was transferred from Sogou Blog, served as the deputy team leader of the project, mainly responsible for the technical aspects, and also participated in the content planning of the post bar.

Li Mingyuan served as the product manager, but before Tieba was officially launched, he was just an intern, working at school through the Internet. Besides Song Weiyang, even Ding Ming couldn't figure out why he was recruited as a product manager.

In addition, some code farmers were asked by Yu Jun to help. The entire project team has less than 10 people in total, and product promotion personnel have not yet been called.

With this small team of less than 10 people, under the leadership of workaholic Yu Jun, they lived and boarded together in the company and worked nearly 14 hours a day. In just one month, the prototype of the post bar was created by them. Employees from other departments became testing tools and used their lunch break to participate in the internal test of the post bar.

Li Mingyuan, the product manager, officially took office. He directly took a month's sick leave at school, and registered the first post bar "Tie Bar", responsible for communicating with test users and collecting feedback from test users.

The Sogou employees who participated in the internal test of Tieba were quite happy. They not only soaked in Tieba during their lunch break, but even indulged in it when they returned home from get off work. They have set up a variety of post bars, few of which are filled with water, and most of them are discussing topics seriously, especially technical issues.

On December 1, after more than a month of internal testing, Sogou Tieba was officially launched.

The first thing Li Mingyuan thought of was to promote in various forums. He used to be a "mess" bbs station manager, so he naturally took this bbs station as his starting point. And "A Mess" is Peking University's bbs. As a student of Communication University, Li Mingyuan can work as a station clerk at this website because he has a few old classmates who are in Peking University, and these classmates often mess with bbs. Now, these old Peking University classmates have also been recruited by him to serve as voluntary propagandists.

But Li Mingyuan soon discovered that although Tieba quickly spread in Peking University and Tsinghua University, it is difficult to gather popularity, and students still like to discuss topics in the forum.

This road will not work, or it will take effect very slowly!

Sogou is also vigorously promoting Tieba, and even the blog has a link to the homepage of Tieba. But there are quite a few people who register for post bars, but the popularity in each bar is not high, only a few sporadic ones are bragging.

Li Mingyuan ran to the company and checked the search logs with Yu Jun. After repeated discussions, they finally chose to use the game as a breakthrough. The two first founded "Legend Bar", and then reported it to Ding Ming, got in touch with Excalibur Network and 17173, and jointly created an event called "Tell Your Legend".

This is more convenient than another space-time development post bar. Excalibur Network is Song Weiyang's company, and 17173 has just been acquired by Sohu, and the cooperation has been very smooth.

Immediately, the first time players of "Legend" go online, they will see the event announcement in the game: "Excalibur Network and Sogou Tieba will jointly hold a large-scale essay contest of 'tell your legend'. You can share your game experience, Share with netizens on the Sogou Legend Bar, and the most exciting stories will be selected by netizens. The top three will receive cash rewards and tickets to the Legendary Annual Ceremony, and the top 100 will have the opportunity to participate in the game props draw..."

On 17173, the content of the event was also posted. Of course, Sogou Tieba paid for the advertising fee.

The Legendary Annual Ceremony is held every year and in the summer. It's a pity that the second session met with **, and it was changed to be held every winter vacation. Now the second session has not yet been held. There are free tickets available, which immediately attracted many players. Click on the link to jump to "Legend Bar".

At the beginning, everyone was just writing stories, but soon found that there were a lot of noobs in the post bar, asking some ridiculous questions. For example these:

"Excuse me, ggjj, I'm a mage and I'm already level 20. How can I learn the lightning technique?"

"Which handsome pot can teach me how to escape from the Viper Valley. I've been lost for two days."

Seeing this kind of childish question, high-players with a sense of justice immediately clicked in to answer it in detail. Then the questioner thanked them very politely, returned various adoring tones, and finally evolved into a group chat.

Those posts were naturally sent by project manager Li Mingyuan.

Yu Jun quickly discovered Li Mingyuan's excellence. This guy is very good at creating an atmosphere, and he made "Legend Bar" feel like a family in half a day. Many players who came to participate in the essay competition didn't want to leave after just chatting a few words, because there is a sense of belonging here, and the chatter is full of like-minded, polite and kind friends.

Ten days later, "Legendary Bar" had more than 30,000 bar friends, and countless tourists came to visit or post posts, and the traffic crushed many small and medium-sized bbs stations. Although it benefited from the drainage of game activities, it was the product manager Li Mingyuan who turned the traffic into users and successfully retained so many people.

Li Mingyuan also used "Legend Bar" as a radiation point to induce bar friends to register and create other post bars.

This spread is terrifying, especially for those student players. Out of vanity, they actively established "xx No. 1 Middle School Bar" and "xx University Bar", and then directly promoted them offline to attract all their classmates. As long as they persisted, they could apply for their own school post bar Yes Lord.

School-related post bars became popular very quickly, and even became fashionable among student groups. From test scores to daily gossip, or complaining about a certain teacher, these topics can be exchanged in the post bar. One pass ten, ten pass one hundred, completely by word of mouth from students, more and more users of Tieba.

According to the theory of six degrees of separation, the next thing will be easy to handle, and Tieba will develop in a viral way.

However, Li Mingyuan did not take time off. During the interaction with bar owners and bar friends, he summed up and designed a set of bar owner management system, and consciously cultivated hardcore bar owners, and even launched an excellent bar owner selection activity later. Under the painstaking management of Li Mingyuan, Tieba accounted for 1% of the entire Sogou traffic in the summer of 2004. In 2005, it exploded during the Super Girl period, and the post bar traffic accounted for 10% of the entire Sogou traffic, becoming the third largest product under Sogou.

Baidu responded quickly, and began to follow up around New Year's Day, and launched "" after the Spring Festival. It's a pity that one step behind, step by step behind, the popularity can't gather together.

By the end of 2003, in the field of search engines in China, Sogou ranked first, occupying more than 75% of the market share. Ranked second, with a market share of about 20%. The remaining 5% is owned by Yahoo and other search engines, especially Yahoo search, which is still used only by the sentimental party.

Ding Ming decided to list Sogou's IPO mainly because he was short of money, and fighting with Baidu cost a lot of money.

...

During New Year's Day, Song Weiyang went north to the capital again. When he was interviewed by reporters, he spoke highly of Sogou Tieba, saying that it is another world-wide innovation in the sns field of a Chinese Internet company.

As for why Song Weiyang came to the capital again, this time he came to present awards to others, and was invited to be the award presenter of "TV Economic Figure of the Year".

There are quite a few acquaintances among the winners this year. Both Ma Xiaoyun and Yang Yuanqing were selected as economic figures of the year, as well as Guo Guangchang, a member of the Golden Bull Club. Of course, there is also Xiao Ma, but Xiao Ma is not the person of the year, but won a "New Talent Award".

And taking advantage of Song Weiyang's coming to the capital, Ding Ming also expressed his idea of ​​going public.

"So, where should we go public? Hong Kong City or Nasdaq?" Ding Ming asked.

Song Weiyang smiled and said: "Nasdaq. Google will go public next year, and Sogou will be behind Google. Taking advantage of Google's Dongfeng, the stock price will definitely skyrocket. After all, I am the major shareholder of Google and Sogou, and the two companies are independent of each other. Shareholders will be very confident in the same technology.”

"Then I'll let people prepare for it." Ding Ming's joy was beyond words. As long as Sogou goes public, he will definitely become a billionaire.

Speaking of billionaires, this year's rich list shocked the Chinese people.

The Forbes Rich List is making a comeback, and the Hurun Report is still being updated. This year's China Rich List has two lists, and Song Weiyang's "real" wealth cannot be hidden.

Due to the skyrocketing stock price of NetEase, the second place on both lists is Ding Sanshi, with a net worth of about 7.5 billion (Hurun) and 8.5 billion (Forbes).

And what about Song Weiyang who ranked first?

The data given by the Hurun Report is 33 billion yuan, and the data given by Forbes is 58 billion yuan. The difference between the two lists is nearly double. Everyone does not know who to believe.

But no matter who you believe, Song Weiyang's net worth is a bit scary, directly several times that of the second place.

Some financial practitioners even pointed out: "Song Weiyang's personal assets may have exceeded 60 billion yuan, but since many of his companies are not listed, the specific value cannot be estimated. Even Forbes can only make a simple guess."

Ever since, everyone started discussing how much money Song Weiyang has, and Wang Xiaoya must have ridiculed him for going to the awards this time.

(I can't hold it anymore, my head is in a daze, and I will continue to add more tomorrow.)