Rebirth of the Strongest Tycoon

The cooperation between Polaris Capital and Turner Broadcasting is carried out in secret and has not been announced to the public.

Turner Broadcasting is not a public company, and there is no need to announce anything.

After the cooperation was completed, Xia Yu's relationship with Ted Turner went further.

Coupled with the fact that the two have the same opinion, Ted Turner has a feeling that Xia Yu hit it off at first sight.

To this end, Ted Turner also invited Xia Yu to dine at his house, and planned to take Xia Yu around Atlanta.

However, Xia Yu rejected Ted Turner's good intentions. After all, Turner Broadcasting Company did not stop the lawsuit because of Xia Yu's capital injection. Ted Turner had to win the lawsuit first.

If he doesn't win the case, it's all for nothing, and no matter how much money he pours in, CNN won't be built.

Without the establishment of a national cable news network, Turner Broadcasting Corporation would not be able to follow its original historical trajectory, and Xia Yu's calculations would fail.

As for the Atlanta TV station owned by the company, as well as several local TV stations such as Channel 17, although the value is good, the effect on Xia Yu is far less than that of CNN, which has not yet appeared.

However, Xia Yu also made the best use of it. He has already contacted Yan Wenhan in New York by phone and asked him to send someone to connect with Turner Broadcasting Company to see if there is a suitable opportunity to cooperate with the TV station.

For example, Xia Yu bought a large newspaper in Atlanta ahead of time, and then developed it with Atlanta TV backing, so he was invincible.

Although he declined Ted Turner's hospitality, Xia Yu still accepted his help, such as providing a vehicle for him to travel conveniently.

Although the purpose of coming here has been achieved, Xia Yu does not intend to leave immediately.

Atlanta is one of the top ten largest cities in the United States, and there are many companies, such as Coca-Cola, Delta Air Lines, United Parcel, Holiday Inn and so on.

As for small and medium-sized companies, there are more.

Among these small and medium-sized companies today, there must be a future giant seedling. If you can find one and take the opportunity to win, it will make a lot of money!

Let the subordinates drive the car, and the car wanders around Ataran slowly. Xia Yu sits in the back row, observes the surroundings through the car window, and gathers various signboards and trademarks one by one.

Of course, he did not inform his subordinates about this purpose.

Before he knew it, it was almost noon, and the car was driving a little far away. Xia Yu decisively stopped his plan to continue driving to the suburbs, and was going to find a good restaurant to enjoy lunch.

Just as Xia Yu parked his car and walked out of the tunnel on the other side of the underground garage, a huge shop on the opposite street caught his attention.

It was a supermarket. From Xia Yu's point of view, he could see that it was more than 20 meters long, but it was only four or five meters high, very similar to a factory building.

But that's not the point, the point is the name of the supermarket——!

Chinese translation - Home Depot!

With a market value of more than $200 billion, it is the second largest retailer in the United States after Walmart, and the largest home furnishing retailer in the United States. It is a household goods supermarket that sells tools, building materials, floors, paints, plumbing, gardening supplies and plants.

Xia Yu stared at the name, and his brain started to work frantically, recalling the memory of Home Depot.

It seems that Home Depot was founded in 1978, and the company is headquartered in Atlanta, one of Atlanta's proud giants.

So far, Home Depot has only been established for about two years.

It has only been established for two years, and it is definitely a seedling company. It is difficult to say whether it has stepped out of Atlanta.

But the value of this seedling is huge. Xia Yu estimated that there should be no company with greater potential than Home Depot in Atlanta.

Now that you have found it, you must not let go!

His Jiuding consortium has determined that the retail industry is the core pillar and will be the world's largest building materials and home furnishing retailer in the future.

Before, he ordered his subordinates to acquire the IKEA Group in Sweden, but the IKEA Group did not give him a chance.

I plan to run a giant of building materials and home furnishing retailing by myself.

However, it is located in Hong Kong, backed by the now barren and chaotic Southeast Asia. It is destined to be difficult to rise, and if it wants to develop into a world giant, it will eventually have to enter the European and American markets, especially the American market.

At that time, it will have to compete with American home building materials retail giants, with high risks and high costs.

But if we can come up with a company in the United States at this time, or directly capture the world's number one in the future home building materials market, it's cool to think about it.

"Now that you find out, don't rush for a day or two, don't fight unsure battles, and collect enough business intelligence first!"

"Now it's better to sacrifice to the temple of the five internal organs first."

Thinking of this, Xia Yu retracted his gaze and took the group to a high-end restaurant for lunch.

After lunch, the car sped toward the residence, and then Xia Yu ordered his subordinates to collect business information about Home Depot, while he continued to search for valuable information in his memory.

In the blink of an eye, three days passed in a flash.

Xia Yu not only did it himself, but also asked his subordinates to entrust a business investigation company to investigate.

When he got the information, he drove to the main Home Depot department store, the largest one in Atlanta.

Although Home Depot was established in 1978, it was just an ordinary hardware store in the beginning. It was not until May 1979 that it officially found the correct route for future generations and opened the first family department store, which Xia Yu saw a few days ago. 's.

The Home Depot company was not strong at the time, so department stores could only open on the fringes of cities where rent costs were lower.

At this time, after nearly a year of development, although Home Depot has not yet left Atlanta, it has opened its third department store and embarked on a chain road, and it has become quite famous in Atlanta.

When Xia Yu came to the main store of Home Depot, he unexpectedly found that they were engaged in activities, which were very lively. A huge stage was built at the door, and many people were watching.

Xia Yu quietly left, and saw the complete content on the advertising cloth - Home Depot's first product knowledge and skills seminar.

After watching it quietly, he understood the process.

It's really a knowledge and skills workshop, but it's also customer-oriented and social-oriented.

Anyone can come to the stage and share their experiences, such as which tool is better to use to repair a roof, how to repair it, and so on.

If the idea is good and everyone agrees, The Home Depot will give away a set of valuable home improvement tools.

Xia Yu couldn't help nodding secretly. The product knowledge and skills seminar allows customers to participate in it, which will greatly shorten the relationship with customers and attract more loyal customers.

And Home Depot can also understand the difficulties and needs of customers most closely, and use the public's brain holes to provide help for Home Depot's operations.

Very clever method!

This model is an important magic weapon for Home Depot to stand out.

It's just that in later generations, the forms have become more diverse, and it seems very simple at this time, but the essence has been included.

If the path is right from the beginning, the difficulty of success will be greatly reduced!

After searching here for a while, Xia Yu only saw Bernie Marcus, one of the founders of The Home Depot Company, and he was not free.

As for the other founder, Arthur Blank, not here.

Now that they are holding seminars again, Xia Yu can only slowly walk with people into the store, intending to gain a deeper understanding of Home Depot's business model.

PS: Ask for tickets!

https://

Please remember this book's first domain name: . Apex Novel Mobile Version Reading URL: