Rebirth of the Strongest Tycoon

Yan Wenhan's plan is to first set up the banner with all his strength and win a first-class newspaper as the flagship newspaper for Jiuding Newspaper Company, and this newspaper must be in New York, the largest city in the United States.

It's not enough to have a flagship newspaper, you need two wings.

For these two wings, Yan Wenhan chose one in Washington, the capital of the United States, and then Houston, the fourth largest city in the United States, to choose a newspaper.

Although Washington is not one of the top ten largest cities in the United States, as a political center, it has its particularity and superiority. Although it has a small population, it can breed many large newspapers.

As for why the second wing chose Houston on the Gulf of Mexico, Yan Wenhan also explained in his acquisition plan.

This is because the second city in the United States, Los Angeles, the largest newspaper, the Los Angeles Times, has a huge advantage, its sales volume ranks fourth in the United States, and it is controlled by a California consortium. Hold your feet.

In Chicago, the third largest city in the United States, the number one newspaper is the "Chicago Tribune", which ranks sixth in sales in the United States. Behind it is the listed newspaper giant Chicago Forum Group.

On the contrary, Houston, the fourth largest city in the United States, has the largest sales volume in Texas, with daily sales of 510,000 copies and more than 20 "Houston Chronicle" in the United States.

The most important thing is that this newspaper was not controlled by the Texas overlord, the Texas consortium, but changed hands in 1974. The owner, Douglas, died in a car accident a month ago. Several children in the family are fighting for assets, causing a lot of noise in Houston. .

Obviously there is some room for manoeuvre here.

In New York, USA, there are many major newspapers with sales of half a million copies, such as "Wall Street Journal", "New York Times", "New York Post", "Newsday", "Newark Star Chronicle" and "New York Daily" News, etc.

The Wall Street Journal and The New York Times don't even have to think about it, they're definitely not available now.

The "New York Post" is affiliated to Robert Murdoch's News Corporation. It was on the verge of bankruptcy because of a loss of 50 million a year in 1976. Robert Murdoch took the opportunity to acquire it and changed its style to increase violence and sex. The news, as well as the reports of scandals and cases, attract readers through exaggerated and exaggerated language, and rely on the "Daily News" to increase exposure, has come out of the quagmire, and now has a daily circulation of 780,000 copies about.

The Daily Tribune is also in the hands of the Chicago Tribune Group.

"Newark Star Chronicle" is in the hands of the newspaper giant Hearst Newspaper Group, and it is not available.

Only the "New York Daily News" is different, it is not affiliated with any larger media company, but the private property of real estate billionaire Mort Zuckerman, and now has an average daily circulation of 70. Thousands or so.

Yan Wenhan believes that this newspaper is most likely to be acquired, as long as the bid is high enough.

As for the newspaper choice of another wing in Washington, it is the "Washington Star" formerly known as the "Washington Daily News". This newspaper is a very popular newspaper in the eyes of most African Americans in the United States. Its influence is in Washington ranks third, behind The Washington Post and The Washington News.

The "Washington Daily News" was founded in 1921. In 1972, Scripps, which had been in control for 50 years, sold the newspaper, and then merged with its rival "Washington Evening Star" in 1973 and renamed it "The Washington Daily News". Washington Star News, the sales jumped to the third place in Washington.

It was later renamed to its current name, The Washington Star, with a daily circulation of about 460,000 copies.

It's just that there is a problem with the operation of the "Washington Star" now. This is a hidden danger buried in the merger a few years ago. The staff is too bloated and the expenses are very large. Because of the merger, the style of the "Washington Star" is unstable, and it has a negative impact on users. Annual decline, advertising revenue also declines,

Lost money this year.

If there is no more interference, according to the trajectory of the previous life, the "Washington Star" will go bankrupt in 1981.

But now, the "Washington Star" has a problem, and it has the opportunity to be acquired. It doesn't matter if the staff is bloated. After the acquisition, some staff can be assigned to Jiuding News Agency to consolidate the foundation of Jiuding News Agency in Washington and New York.

After reading Yan Wenhan's plan, Xia Yu put down the document with satisfaction and praised him: "The choice is good, if these three newspapers can be acquired, Jiuding Newspaper Company will publish 1.5 million copies per day in the United States. The above newspapers are definitely enough to stand on.”

"At that time, I will acquire some small and medium-sized newspapers in big cities across the United States, relying on the development of Jiuding News Agency, and the opportunity to become a newspaper giant in the United States is not small."

Yan Wenhan smiled and nodded and asked, "Chairman, what do you mean?"

Xia Yu said without hesitation, "Just do it as you planned. I will give you my full support in terms of funding. Be sure to take down these three newspapers."

"Especially the most difficult "New York Daily News", give me money, even if the premium is doubled or doubled, I will take it down!"

When it comes to strategic issues in the media field, Xia Yu has never considered the gains and losses of money.

He has always talked about News Corporation as a potential opponent, and now Rupert Murdoch has established himself in New York two years ago, winning the more influential New York Post with daily sales of 780,000 copies.

News Corporation has a lot of newspapers in other parts of the United States, and has established a firm foothold in the American media field. He is now far behind and must catch up.

Even if he wins the New York Daily News at twice the price, it will cost him tens of millions of dollars, which he doesn't care about!

As long as you hold the "New York Daily News" and build a good Jiuding Newspaper Company, there are opportunities to create great value.

Seeing the attitude of Chairman Xia Yu, Yan Wenhan was immediately full of pride and reassured loudly, "Please rest assured and ensure that you complete the task!"

Xia Yu thought about it for a while, and instructed: "Now make a plan in advance to prepare for the post-takeover, and at the same time acquire these three newspapers as quickly as possible. The big deal is to spend a little more money, and the longer the delay, the greater the variables. It's not our territory, and the extra money should be paid to buy road money."

Xia Yu is worried that he will attract the ambitious Rupert Murdoch for a long time, especially the "Washington Star", which is likely to attract his attention.

After all, Rupert Murdoch is very paranoid when it comes to newspapers. He can do anything for sales, and it is undeniable that he is a wizard in the news industry. Even if the newspaper on the verge of bankruptcy comes to him, he can still take the lead. Newspapers are pulled out of the quagmire.

He had previously acquired the New York Post, which was on the verge of bankruptcy, and it was successful.

There's no guarantee that he won't try to repeat the same trick on a whim and use it in the Washington Star.

Yan Wenhan's expression became extremely serious, he nodded solemnly and replied, "Chairman, I understand!"

"Chairman, it's not too late, then I'll go to the United States with my team tomorrow."

"Go, when you get there, you can contact Julian Robertson and Ray Dalio, who are experts in capital markets and know more about the United States, and should be able to help you."

After finishing speaking, Xia Yu picked up the pen and paper, wrote the relevant contact information and addresses of Julian Robertson and Ray Dalio, and handed it to Yan Wenhan.

"Okay, I will definitely contact them!"

"The chairman, if it's okay, I'll go back first."

"Go! Come on!"

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