Rebirth of the Strongest Tycoon

Rebirth: The Most Powerful Heng 693 Author Huang Laoshi Full text 2598 words

After listening to Lin Sen's story, Xia Yu frowned slightly. He knew that IKEA furniture was a franchise store before, but after a long time, he didn't care. At this time, Lin Sen suddenly mentioned it, and he had to face this problem head-on. The IKEA Group only gave the franchise rights of Xiangjiang and Aomen. To get out of Xiangjiang and Aomen, there is only one way to go, and that is to negotiate again to win the franchise rights in a larger field. "Lin Sen, if you go to talk, can you be sure to win the franchise in Southeast Asia?" Xia Yu asked. Lin Sen thought for a while, shook his head with a look of embarrassment, and said, "Chairman, I'm not sure." "As far as I know, IKEA is expanding in Europe at this time, and there is no direct-operated store in Asia, only our franchised store. "But our franchise store is the only franchise quota released by the IKEA Group in the world, so I'm not sure if I can get franchise rights in other fields." It seems that my IKEA furniture is a special existence! He also thought that he remembered it wrong. The IKEA Group, the world's largest home furnishing giant, has always used the global direct sales model and does not accept any form of business franchise. The same is true for later generations of Xiangjiang IKEA. It is estimated that the franchise right of Xiangjiang IKEA was taken away at some point. Thinking of this, Xia Yu immediately asked: "How many years do we have the franchise right?" Lin Sen immediately replied: "Back to the chairman, there are still twelve years!" Twelve years? It's so short! That is to say, by 1991, his IKEA Furniture Co., Ltd. had to face a choice, either to successfully obtain the right to renew the franchise, or to change its name and cut off the supply of goods, and there was no other way. The current IKEA Group may still be relatively weak, but by 1991, it will definitely grow up. In the face of the group strategy, it is really possible to cancel the franchise of Xiangjiang IKEA Furniture. This is a ticking time bomb! With Xia Yu's character, it's good that he didn't find out. Now that he found out, of course it's impossible to accept this kind of threat! It's just an IKEA furniture. Even after it successfully reached the top in later generations, its annual revenue is only more than 200 billion yuan, and its annual net profit is only more than 20 billion yuan. Many of Xia Yu's current companies will not be better than it when they grow up. Difference. "Tuktuktuk!" Xia Yu tapped the table with his fingertips, frowning and thinking about a solution. Lin Sen, Wang Liang and the others all kept quiet, especially Lin Sen, who looked at Xia Yu with burning eyes, waiting for an order that might change his fate. After thinking about it for a long time, Xia Yu decided to use the simplest and easiest way to see if he could acquire the future global home furnishing giant. "That's it!" "Lin Sen, you go to Sweden first to find out if IKEA is willing to sell it. If the acquisition is successful, you will be the person in charge of the Asian region and be responsible for developing the Asian market." Xia Yu always considers his work. In all aspects, after speaking, he pondered for about ten seconds, and continued: "But you have to be second-hand prepared for failure!" "Since the IKEA Group is still expanding in Europe and has not entered the Asian field, we will set up one by ourselves. The home furnishing brand, the name is "Easy Home", the current IKEA furniture continues to operate, as a template for practical learning, "Easy Home" will enter the market other than Xiangjiang Aomen alone, and wait until the essence of IKEA Group is learned. When we get it, after 'Easy Home' is on the right track, we will end the contract with the IKEA Group and change the furniture city in Hong Kong and Austria to our own." "Remember? If you don't understand anything, come back later. Find me." Lin Sen replied solemnly: "Understood!" At this time, Lin Sen's heart was full of enthusiasm, he knew that the chairman was going to be serious, no matter what, the future IKEA furniture or "Actually Home" will be different from now. But in both cases, it is a challenge for him, and it is also a good thing. He had already made up his mind, and immediately formed two teams to implement the chairman's order after returning. After Lin Sen took his seat, Xia Yu looked at the others. "Do you still have any problems?" Song Hai, the general manager of Jiuding Electric, took the lead in shaking his head. The chairman had already discussed with him in detail last month, and the path of Jiuding Electric has been clear. "Chairman, our company is also facing similar problems!" Fu Kai from the 7-11 convenience store chain also got up to report.

"Speak!" Xia Yu's eyes narrowed slightly, and he said succinctly. Fu Kai nodded immediately and said: "7-11's brand authorization is from the American Southern Company. Although the original Jardine period has obtained the brand authorization for 30 years, it is only limited to Hong Kong and Aomen, and now the brand expires. Twenty-eight years left!" "As far as I know, there are only island-owned 7-11 convenience stores in Asia, and it's much earlier than us. It started in 1973, in addition to Taiwan and Southeast Asia. None!" "According to the company's plan, the capacity of Xiangjiang and Aomen is 700 stores, and after that, we can only compete to defeat our opponents to compete for the market." Another problem! And the problem is bigger than IKEA furniture! Just because now the 7-11 convenience store in the island country has come to the front! After Fu Kai said this, Xia Yu also remembered that in later generations, it seems that the American Southern Company failed to diversify, and then in 1991, it was acquired by the island country Ito-Yokado Company for 73% of the shares. of U.S. corporations became island corporations. That is, under the management of the island country Ito-Yokado, 7-11 convenience store has become the largest convenience store group in the world. This is a potential enemy! Even if the Xiangjiang 7-11 convenience store has obtained the authorization of more new areas, it will inevitably conflict with them after the expansion of the 7-11 convenience store in the island country. And the most important thing is that if Xia Yu does not interfere, American Southern Company will be acquired by Ito Yokado according to the trajectory, and the lifeblood of Xiangjiang 7-11 convenience store will be in his hands, whether it is life or death, they say Forget it? To solve this problem, the best way is to grab the American Southern Company before Ito-Yokado, and then it will be able to completely open the ceiling of the 7-11 convenience store, and be able to wait for the opportunity to invade the market of the island country. lost ground. As for the same as IKEA furniture, set up another brand to enter the Southeast Asian market? Xia Yu just gave up on this idea after thinking about it for a moment. After all, the situation facing 7-11 convenience stores is more complicated, and the most terrible thing is the future competition of the island country Ito-Yokado. Even if you set up a convenience store with a brand that operates around the clock, you still have to fight to the death with 7-11 convenience stores. You may not be able to tell the winner for decades, so the profit will definitely not be too big and it's not worth it! As for the acquisition of the American Southern Company, Xia Yu did not intend to let Fu Kai go. Thinking of this, he said to Fu Kai: "You continue to improve the deployment of stores in Xiangjiang and Aomen, and continue to optimize operations, increase revenue, and I will let people do other things." "Yes!" Fu Kaisong Taking a breath, he answered loudly. "You don't have the same problems as them, do you?" Xia Yu asked Zhou Cheng and Wang Liang. The two immediately shook their heads. The name of Wellcome Supermarket was originated by Xia Yu, of course there is no possibility of joining. As for Mannings Pharmacy, although it is a product of the Jardine period, it is also a self-created brand. Just because there are no restrictions on membership does not mean that there are no other problems. No, Wang Liang from Wang Ning Pharmacy stood up.