Rebirth of the Strongest Tycoon

November 11, in later generations, is known as Singles' Day.

In today's Hong Kong, although there is no Singles' Day, today is also a meaningful day for all employees of 7-11 Retail Company.

Because today is the day when the 7-11 convenience store chain reopens!

For its major companies, Xia Yu has prepared for two full months to integrate and split.

The retail business that originally belonged to the Milk Company was split into four independent companies, namely 7-11 Retail Company, which only operates 7-11 chain convenience stores, Wellcome Supermarket Co., Ltd., Mannings Pharmacy Co., Ltd. and IKEA. Private limited company.

Because the business is single and the scale is not too large, it only took half a month for the four major retail companies to be split and all belonged to Jiuding Retail Group.

In the rest of the time, Xia Yu reorganized and expanded the personnel of the four major companies, and then held meetings one by one to set the development strategies and objectives of the major companies.

The most troublesome development among them is Wellcome Supermarket. After all, each supermarket will be very large and not so easy to open. The original two, three, five, and even supermarkets need to spend a lot of energy to rectify. .

Instead, 7-11 retail companies are relatively easy to rectify.

Although 7-11 Retail Company originally had 20 convenience stores, each convenience store is relatively small, no more than 100 square meters in area. In normal times, only one cashier and one shelf clerk are required. .

In addition to the administrative, purchasing, transportation, warehousing and other personnel, the original 7-11 retail company added up to 125 employees.

However, after Xia Yu held a meeting to set a strategy, general manager Fu Kai followed Xia Yu's instructions to re-define the company's rules and management system, expand the recruitment of talents, and at the same time start the refurbishment of the original 20 convenience stores, as well as the new facilities in Kowloon. Site selection and decoration for opening 10 convenience stores.

Among them, there were 7 convenience stores in the original Kowloon area. Together with the renovated ones, there are 17 convenience stores in total. According to the plan, they are distributed in the Kowloon City District, Yau Tsim Mong District, Kwun Tong District, Wong Tai Sin District and Sham Shui She District in the Kowloon area. Wait for five areas.

According to Xia Yu's meaning, the foundation of 7-11 convenience store must be established.

There are many chain convenience stores and independent convenience stores in Xiangjiang. Originally, the advantages of 7-11 convenience stores will not be so great. It is better to sharpen the knife at the beginning and keep the steps smaller, so that the entire retail system and the most important ones can be improved. The logistics operation system is run-in and re-optimized, and finally begins to explode.

Why was 7-11 in the previous life able to defeat one opponent after another and become the world's No. 1 convenience retail company, with more than 56,000 stores, and able to operate in an orderly and efficient manner, relying on advanced logistics operations systems to improve efficiency, reduce costs, and optimize services.

Therefore, the first step in the expansion of 7-11 retail company is to become the king of convenience stores in Kowloon, hatching the prototype of advanced logistics operation.

Today, everything is finally ready, and the pre-opening publicity has been completed, and the official opening!

Early in the morning, Xia Yu came to Tsim Sha Tsui in Yau Tsim Mong District, accompanied by Fu Kai, the general manager of 7-11 Retail Company.

In Tsim Sha Tsui, there used to be a 7-11 store. Now this store is newly opened. It is located at the gate of a community. The location is very good.

Along the way, through the introduction of Fu Kai, there are seven convenience stores in this area, including the newly opened 7-11 stores, a total of eight.

On a whim, Xia Yu followed Fu Kai's instructions and walked through the seven convenience stores, and then he was completely relieved.

There are seven convenience stores, three of which are chain stores belonging to three different retail companies. The environment is relatively better and the products are relatively complete, but in Xia Yu's view, they are not as good as his own 7-11 convenience store. The service attitude is even more, the clerk looks lazy,

Totally messing around.

The other four independent convenience stores are even worse, because they are mixed with living and accommodation, the products are displayed in a mess, the replenishment is not timely, some products are expired, and the environment is also bad, the prices of the products are still high, open this convenience store Also messing around.

Soon, Xia Yu saw his own 7-11 convenience store, the No. 2 store in Tsim Sha Tsui, from a distance.

There were flower baskets at the door, with a bright red curved arch, and the ground was covered with red firecracker debris. The door was crowded with people. Even if someone tried their best to maintain order, it still looked a little chaotic.

Upon seeing this, Fu Kai glanced at the boss Xia Yu with some worry, but he was not unhappy when he saw Xia Yu nodded slightly with a smile on his mouth.

"Oh, yes, it's full of customers!"

Approaching, through the transparent glass window, Xia Yu saw a crowd of people in the store, almost all of them were uncles and aunts, carrying baskets and kept putting goods in their own baskets.

No, it's very euphemistic to say that you take it. In fact, you are robbing the goods. It seems that you want to seize the opportunity to buy all the supplies for a year.

Seeing this scene, Xia Yu smiled.

Fu Kai, who has been secretly observing Xia Yu's expression, immediately explained: "Boss, according to our opening event plan, there will be discounts for three days of opening, 30% off on the first day, 20% off on the second day, and 10% off on the third day. , and the original price will be restored on the fourth day."

"And because our purchases are made with Wellcome Supermarket, we are also large in size, and the purchase volume is particularly large, which reduces the purchase price very low, so even if there is no discount, the price of our products is equivalent to other convenient products. 9-9.5 floors, it's a real bargain!"

"Very good. Convenience stores should be convenient and beneficial to the people, so that they can capture the hearts of customers. Generally, most of the people who go to convenience stores to buy things are the elderly. These people are very sensitive to the price of goods, and high quality and low price are the foundation."

"But the service can't be left behind!"

Xia Yu commented, and followed the flow of people into the convenience store.

"welcome!"

Two beautiful girls wearing sashes stood at the door with gentle and kind smiles, and said something to every customer who entered the store, seemingly tireless.

As soon as I entered the store, I saw a cash register on the left and right. Two young and beautiful girls were skillfully and quickly calculating the money and changing. Although their foreheads were sweating a little, they didn't have time to wipe them. , did not find the chairman and general manager coming.

"Chairman, that is the store manager Li Juan, who is only 23 years old, but she stood out in the evaluation by being rigorous and careful. The other one is the store manager, called Liu Xue, who acts as a temporary cashier outside. The hostess was invited from the etiquette company."

Seeing that Fu Kai was very familiar with the store's situation, Xia Yu couldn't help but give him a high look.

He chose to visit Yau Tsim Mong District on a temporary basis, and it was difficult for Fu Kai to prepare in advance. This shows that Fu Kai is very clear about the situation of each store and can even name his subordinates. Operating carefully.

“This store is great!”

After walking around inside, Xia Yu was very satisfied. The novel and convenient display method, the high-quality and cheap products, and the customers who wanted to buy everything made Xia Yu satisfied. He nodded secretly from time to time, and went out in a happy mood. , said to Kai.

Fu Kai suddenly smiled and said quickly, "Thank you boss for the compliment!"

"This store looks like it should be able to break through 60,000 today."

Xia Yu looked at the crowded crowd again, thought about it, and said with a smile.

"I think it's possible. Combined with the location here, the company's original goal for the first day was to guarantee a minimum of 50,000 yuan and hit 80,000 yuan. I don't know if the retail sales of 80,000 yuan can be achieved."

Fu Kai explained that he was looking forward to it.

Xia Yu nodded slightly and glanced at the convenience store across the road. At this time, the door was deserted and there were no customers. Xia Yu seemed to see the red eyes of the store manager.

"Let's go, let's go to Yau Ma Tei and Mong Kok again."

Xia Yu looked back and said to Kai.

"OK!"

Fu Kai replied respectfully, then ran over to open the door for Xia Yu, and then sat in the co-pilot to guide the driver to the store in Yau Ma Tei.

PS: In addition, I would like to ask everyone for monthly and recommended votes. Don’t forget to vote. If you don’t vote, it will be a waste. (The number of words is not up to standard, free)