Rebirth of the Strongest Tycoon

Chapter 436 Yan Wenhan's thoughts

Hearing this, Xia Yu was intrigued and looked at Yan Wenhan with interest.

Almost all of the current business of Jiuding Newspaper Company was developed under his guidance, whether it was the establishment of magazines and newspapers such as "Jiuding Daily", "Fengyun Daily" and "Economic Weekly".

Still going to buy newspapers, Yan Wenhan is almost always carrying out Xia Yu's will and order to make his work as perfect as possible.

It should be said that as an executor, Yan Wenhan is undoubtedly excellent.

After such a long time, it seems that this is the first time that Yan Wenhan actively and solemnly wants to give an opinion, or an important opinion about the development direction of the company.

This is not bad. While Xia Yu was surprised, he was also very satisfied.

It seems that Yan Wenhan is finally thoroughly familiar with the company, and with certain confidence, he begins to try to get out of his shadow.

This is the only way to become an independent general.

Just like Zhang Yong of the later Alibaba Group, who grew up under the influence of Jack Ma, and then stepped out of the shadow of Jack Ma, and finally succeeded Jack Ma in running the Alibaba Group.

At present, Yan Wenhan can independently operate and manage the entire Jiuding Newspaper Company, but there is still a long way to go to make the company develop better and better, and even get rid of the dependence on the boss Xia Yu.

Now that Yan Wenhan is trying to take the first step, Xia Yu will of course give him the greatest support.

"What do you think, feel free to say it!"

Xia Yu smiled and said with an encouraging tone.

Seeing the boss's encouraging attitude, Yan Wenhan relaxed in his heart and said slowly: "Boss, our company has basically achieved full coverage in the field of newspapers, except entertainment, no matter which other major categories, financial business, people's livelihood, current affairs, etc. Wait, there are iconic newspapers, and either stand in the first place in the same field, or are already in the top few, just need to maintain the advantage and make progress while maintaining stability.”

"But after observation and combined with more mature media market research abroad, I found that in the field of magazines, we still have great opportunities."

"The segment is either blank or there is no iconic magazine, these are opportunities."

"So I think, in the next period of time, in addition to cultivating the field of newspapers, I will put more energy into making magazines, and make various corresponding magazines according to different types, and strive to monopolize the magazine industry in Hong Kong and even the entire Southeast Asia or Asia. ."

Speaking of this, it seems that a relatively intuitive idea has already been in his mind. Yan Wenhan's tone of speech became impassioned unconsciously, and a momentum radiated from his body.

Seeing Yan Wenhan's state, and after listening to his remarks, Xia Yu's eyes flashed with a hint of satisfaction.

This kind of hard work is definitely worth it!

However, Xia Yu wanted to know more about what other dry goods Yan Wenhan had prepared.

"You have a good idea. Go on, do you have any specific plans?"

Xia Yu said with a smile.

"There are some ideas that are not yet mature. Please correct me if I say something wrong!"

Yan Wenhan first said something modestly, then took a deep breath to make his thinking clearer and explained in detail.

"In terms of finance and business, our "Economic" magazine has been very successful, and "Jiuding Daily" and "South China Morning Post" complement each other."

"And under our company, the "Fengyun Daily" is also very successful, which shows that we have the ability to be considered very good in the current affairs news category, and have the ability to make a current affairs magazine."

"I also inspected the United States, where the media industry is the most mature. The magazine market for current affairs news is no smaller than the market for business and economic magazines."

"In the United States, there are three weekly news magazines related to current affairs, namely "Time", "Newsweek" and "U.S. News and World Report", each of which has a weekly circulation of more than 2.5 million copies in the United States. At its peak, the worldwide circulation exceeded 4 million copies.”

"But I have observed that these three current affairs magazines are mainly for the United States, and even if the international editions are published, they are all English editions for developed countries in Europe and America.

Or German, French and other European languages, and there is no Chinese version. "

"So in the Chinese-speaking market, current affairs magazines are still blank. I think it is possible to occupy the market first and use this as a foundation to be invincible, and then launch a charge against these magazines."

Yan Wenhan finished speaking in one breath, his mouth was dry, and he licked his lips.

"There's water over there, you can pour it yourself, you're welcome."

Seeing this, Xia Yu glanced at the coffee table and said with a gesture.

"thank you boss!"

After Yan Wenhan finished speaking, he rudely poured a glass of water and drank it.

"Your idea is very good, I agree, you can let go of it!"

When Yan Wenhan finished drinking the water and sat down again, Xia Yu gave him a positive answer.

When Yan Wenhan heard the words, a bright smile appeared on his face.

Then I heard Xia Yu ask, "Have you thought of a name?"

"Boss, can you read Fengyun Weekly?"

Yan Wenhan suggested.

"Yes, it is in the same vein as "Fengyun Daily", and can use the fame of "Fengyun Daily" to improve the starting point and the speed of rise, so let's call it this name!"

Xia Yu nodded in satisfaction and made a final decision.

"OK!"

Yan Wenhan replied with a smile.

"Looking at your appearance, your magazine plan should be more than that. Besides "Story Weekly", what else do you want to do? Say it all! As long as it is reasonable, I will support you!"

Xia Yu continued to ask, encouraging Yan Wenhan to bring it up at one time.

"Boss, I also inspected the magazine market in the fashion field and found that there is great potential, and because it can be linked with industries such as jewelry and fashion, the advertising revenue can even exceed that of magazines in other fields."

"So I wanted to be a magazine in the field of fashion."

"In addition, I also found that there is a magazine called "Playboy" in the United States, which is growing rapidly, and this company uses the magazine as its foundation and platform to reach into cosmetics, luggage, clothing, entertainment, etc. The field has given me a lot of inspiration. I inspected our local market and found that there is no such magazine, and the market is blank!"

"I think if we also make a magazine like this, there should be a market, and most men shouldn't be able to refuse it."

Yan Wenhan continued to say that he was very detailed, not only the investigation situation, but also his own independent analysis, which was well-founded and convincing, proving that he really put a lot of thought into it.

"Clap clap clap!"

"good!"

Xia Yu looked at Yan Wenhan with admiration and applauded.

This kind of praise and affirmation made Yan Wenhan happy, and despite his modest gesture, he still couldn't hide the excitement from his heart.

8)

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