Rebirth of the Strongest Tycoon

? Early the next morning, Ma Tengdong presented yesterday's sales to Xia Yu, which he arranged to do overnight.

Xia Yu took the watch and looked at it, and suddenly showed a satisfied smile, which made Ma Tengdong, who was closely watching Xia Yu's every move, completely relaxed, and a smile appeared on his face.

"It seems that the boss is satisfied with the result."

Xia Yu is really satisfied!

Yesterday, ten flagship stores opened at the same time. The total turnover of the ten stores was converted into Hong Kong dollars to 334,000 Hong Kong dollars, with an average revenue of 33,400 yuan per store.

However, among the ten stores, the one in the island country has the largest turnover, with a turnover of 49,000 Hong Kong dollars.

And among the top five stores in terms of turnover, three stores in the island country occupy the first, third and fourth respectively, and the second is the Kowloon No. 1 store.

From this, it can be analyzed that the people of the island country are more accepting of peripheral products and have a higher desire to buy.

But this is normal. After all, the comics markets in Hong Kong, Macao, Taiwan and Southeast Asia are not comparable to the island country market, and the sales volume of "Zhiyin Manke" is the highest in the island country, and the number of fans is also more. There are more customers for peripheral products.

The turnover of 334,000 Hong Kong dollars, although it is the first day to open, the discount is very strong, which makes the profit compressed, but the surrounding products are originally sold for feelings, so the profit is particularly high, even if the discount is strong, it is excluded from buying. In addition to hardware costs such as stores and shelves, there is still a 50% gross profit.

That is to say, today, ten flagship stores created a gross profit of HK$167,000 for Xia Yu.

And this is the first day, and the turnover in the next few days will definitely be higher.

Because in Hong Kong, Li’s TV station broadcasted the news about ‘Manke’s Home’ yesterday, and there was also a small section of advertisements that was inserted in the column that children like to watch, I believe it will definitely attract a large number of traffic.

In addition to Xiangjiang, there are also different marketing methods in Taiwan Island, Aomen, Singapore and island countries. For this kind of money, Xia Yu is very willing to spend.

Any business needs to invest in the cost of passenger flow, otherwise what is the use of advertising in this world?

As expected by Xia Yu, in the next two days, the total turnover of the ten stores increased day by day.

The next day, it jumped to 458,000 Hong Kong dollars.

On the third day, it directly broke through the threshold of 500,000 Hong Kong dollars,

reached 515,000 Hong Kong dollars.

The cumulative turnover in three days was 1.307 million Hong Kong dollars, and the gross profit reached 660,000 Hong Kong dollars. After three days, each store created an average gross profit of 66,000 Hong Kong dollars.

This achievement is definitely regarded as a very good achievement in the retail industry of this era.

However, Xia Yu also took into account that with the passage of time, the turnover will continue to decline, and then stabilize at a certain value, and then it will continue to expand as the market continues to expand, and the influence and popularity of "Zhiyin Manke" will continue to grow. rising.

Of course, for such a long year, there will definitely be continuous activities during the period, which will not only increase revenue, but also expand popularity through activities. Every activity can be regarded as a means of fame and fortune.

According to Xia Yu's estimation, as long as no mistakes are made, the monthly revenue of one flagship store can reach at least 400,000 Hong Kong dollars, and the revenue of ten stores can be at least 4 million Hong Kong dollars, and the annual turnover can reach more than 50 million Hong Kong dollars.

Even with the low gross profit of 50% during the event, there can be a gross profit of more than 25 million yuan. Excluding administrative management, marketing, taxation, etc., there is absolutely no problem with a yearly net profit of 15 million yuan.

A hen that can lay golden eggs, how could Xia Yu be unhappy?

"Tengdong, can the production capacity keep up now?"

Xia Yu put down the summary table, crossed Erlang's legs, and asked Ma Tengdong who was sitting opposite him happily.

Ma Tengdong nodded with a smile: "Boss, if you can keep up, it has only reached about 50% of the normal production capacity. If you operate three shifts at high intensity, the production capacity can be several times higher."

Xia Yu waved his hand and said, "There's no need to work three shifts, just run normally. The toy factory is our supporting factory. The main function is to reduce costs and ensure quality, not to expect it to make much profit, but to focus on quality! The reputation is very good! It's important!"

"I understand that products can only be the magic weapon for an enterprise to endure, and I will strictly grasp it!"

Ma Tengdong nodded solemnly.

"You are also aware of the profits of the surrounding flagship stores. Now is the time to start expanding. The more stores expand, the more profitable they are, and the more they can feed back to "Zhiyin Manke"."

Xia Yu continued.

"Good boss, I will focus on operating our surrounding flagship stores!"

Ma Tengdong assured that in fact, he would be very active without Xia Yu's reminder, after all, the benefits of the surrounding flagship stores are too great.

Needless to say, the super-high profits can be seen at a glance. In addition, there are many hidden benefits.

Ma Tengdong was not blinded by money. He knew clearly that comics were the foundation of everything.

Why do customers buy peripheral products?

Some are loyal fans of comics, some are passers-by fans, at least they must have a certain understanding of comics, and the last part is the masses who follow the trend.

But why should the masses follow suit? Isn't it because there are many people who are pursuing them that they will recognize these peripheral products?

But where does the influence of peripheral products come from? It is given by comics, and the influence of comics is large enough to drive the sales of peripheral products.

Without comics as a carrier, even if some peripheral products can catch fire, it will only catch fire for a short period of time, and then it may be silenced.

Because of this, the most important thing is to do a good job of comics and manage the magazine "Zhiyin Manke" well. The higher the sales of "Zhiyin Manke", the greater the influence, and the more the fan base will be. The stronger the purchasing power, the surrounding flagship stores do not need to advertise, and the turnover will naturally rise.

The surrounding flagship stores can play a role in stabilizing influence.

A flagship store of "Manke's Home" is like a lighthouse, and the light will radiate an area.

It is also like a bunker. As long as it is there, "Zhiyin Manke" will have the strongest supply station and position, which can be attacked and defended, which can quickly precipitate and stabilize the influence of "Zhiyin Manke". , and accelerate the radiation diffusion to the surrounding.

As long as there is a flagship store of "Manke's Home" in one area, even if there are rivals in the future, "Zhiyin Manke" will be invincible, and no matter how bad it is, it will be able to maintain a certain market share.

In addition, it is the issue of the distribution network's right to speak as mentioned before. With their own distribution network, those channel dealers will also have scruples, and Xia Yu's company will have greater initiative.

Therefore, the advantages of the flagship stores around the "Manke's Home" are very great, and Ma Tengdong must of course manage them carefully.