Rebirth of the Strongest Tycoon

The 223rd chapter how to advertise

Xia Yu's plan is actually very simple, that is, to activate the free method again and send it directly.

Originally, according to the original plan, the "Fengyun Daily" with a daily sales volume of 830,000 copies was promoted, and it was in line with the trend of social public opinion. There are also publicity and promotion activities offline by various channels, and sales will naturally not be less.

But who knew there was a fatal flaw in the original plan!

So how to make the sales of the first issue of "Zhiyin Manke" as high as possible has become the focus.

After all, the sales of the first issue will have a great impact on the subsequent sales of "Zhiyin Manke", and Xia Yu has to take it seriously.

Since he wanted to achieve this goal, the word free immediately popped out of Xia Yu's mind. After all, he was deeply poisoned by the concept of free in his previous life.

Free is the most expensive!

In the previous life, whether it was an Internet giant or a physical giant, they all got the essence of free, and played all kinds of dazzling routines, allowing users to step into the pit, and then spend the money unknowingly.

Many people regret that if it wasn't for curiosity or greed for petty gains at the time, where would there be more and more expenses in the future!

It is precisely because the impression is too deep, and the previous "Jiuding Daily" also made a lot of money because of the routine of free delivery at the beginning.

So this time, Xia Yu will choose to give it away for free again.

It's just that this time it's really not something that ordinary people can afford to play. In the entire Xiangjiang comic industry, Xia Yu has the strength and energy to implement it!

After all, Xia Yu's plan was to print 1 million copies directly from the beginning and plan to send them all! And it's not capped!

A million copies!

What concept?

The printing volume is 100,000 copies, and the cost of a single copy is about 1.3 Hong Kong dollars. Printing one million copies will greatly reduce the cost, but it will be reduced to about 1.1 Hong Kong dollars at most.

According to this single cost, it would cost 1.1 million Hong Kong dollars to print one million copies!

In addition to this minimum cost, there are other expenses, so the total amount of zero and zero will cost 100,000 to 200,000 Hong Kong dollars.

In order to send a free magazine,

Just investing millions of Hong Kong dollars, Shangguan Xiaobao and Huang Yulang have absolutely no such strength, and they will definitely be hurt by spending so much money.

And it has been printed out. To play its role as much as possible and let its influence spread, Xia Yu's channel is the biggest guarantee!

If the investment of this million funds can bring Xia Yu an additional 300,000 sales at one time, then the second issue, the third issue and the fourth issue will add up, and the profit from selling comic magazines will be enough to make up for the investment. , after the fourth period is pure profit.

As for the delivery of millions of free comic magazines, can it bring 300,000 more users than if it were not delivered for free? Xia Yu is still very confident about this!

Therefore, this plan, no matter how it counts, is Xia Yu's benefit!

In the next few days, "Fengyun Daily" continued to guide public opinion, influence people's attitudes towards comics, and pave the way for the advent of "Zhiyin Manke".

And "Fengyun Daily" once again provoked a topic, that is, "is comics only children can read, and adults are suitable for reading comics!".

With the "Fengyun Daily" long paragraphs, citing classics and analyzing the classics, and other newspapers following the trend, the popularity of this topic began to rise, and readers began to think about the old concept of 'comic is something that children read'. Start to loosen.

This is not impossible, after all, in island countries, adults like comics very much.

Moreover, in the continent of later generations, there are also many young people who like to read comics. The reading experience of comics combining text and pictures is not comparable to dry text.

This is exactly what Xia Yu wants. If you can change the concept of adults, let adults also accept comics and read comics, then the market for comics will expand several times.

After all, how can children's spending power be stronger than that of adults?

And two comics like "Douluo Dalu" and "Dragon Ball" are indeed suitable for adults to read, and "Pokemon" is the most suitable for younger children.

Now that the Xiangjiang comic industry has been swept away, it is waiting for Xia Yu to occupy it. Xia Yu has regarded it as his own territory, and of course he has to find a way to expand his territory!

At that time, it will only be him who will benefit the most!

Just as Fengyun Daily continued to guide public opinion, Ma Tengdong also began to get busy. On the one hand, he organized manpower to notify the channel merchants of news, and on the other hand, he worked overtime to print comic magazines.

As for Jiuding Animation Co., Ltd.'s plan to send magazines for free at first, and ask them to help deliver them, various channel dealers were reluctant at first, after all, wasting their time and energy, but after hearing the reason for persuasion, their attitude immediately became one hundred and eighty. The degree of change has become very positive.

There is only one reason, that is, the more you give away for free this time, the more customers you will get at that time, and the customers who get comic magazines from them for free will naturally come back to them to buy them. Benefit forever!

Especially those bookstore owners who are just in front of the school. Generally, there is one bookstore in front of the school, and students are the main force of reading comics. The more they send out, the more students will buy the next issue next time.

Jiuding Animation Co., Ltd. paid for them to attract future business, they only need to spend a little time and energy, their cost is too low!

Moreover, they also read the comics in advance and found that the quality is indeed very high, and there is no worry that readers will not like it, so the free conversion rate will definitely be high!

Because of this, the distributors were all persuaded, and they were gearing up to let everyone who likes comics get a comic magazine.

As for anyone who gets the comics in large quantities and sells them as waste paper? No one has this kind of idea. This measure of Jiuding Animation Co., Ltd. is also attracting customers for major booksellers. If they are short-sighted enough to make some money from selling waste paper, their bookstores will not be operating until now.

And they can't risk being discovered and offending Jiuding Animation Co., Ltd. to make that little money, the gap between benefits and risks is too big! not worth it!

Xia Yu also took more than a dozen copies back and gave them to his younger brother Xia Ming, asking him to give them to his classmates as a favor.

Anyway, it will be given away for free in a few days, so sending more than a dozen copies in advance has no effect at all. Maybe they can use their word to promote it and increase readers for "Zhiyin Manke"!

Time passed by like a horse, and in a blink of an eye, it was the day before the free delivery of "Zhiyin Manke".

On this day, "Fengyun Daily" finally fully exposed its purpose and blatantly promoted "Zhiyin Manke".

However, in order not to damage its own image, "Fengyun Daily" also played a high-sounding banner.

That is, there is a comic magazine called "Zhiyin Manke", which advertises itself as a "positive energy" comic. It has been verified by a special review team of "Fengyun Daily", and it does not contain "negative energy".

But whether "Zhiyin Manke" is a "positive energy" comic, "Fengyun Daily" does not say it, only the broad masses of the people say it.

Therefore, "Fengyun Daily" invites all readers to supervise "Zhiyin Manke". As long as you buy a copy of "Fengyun Daily" newspaper, you can get a free copy of "Zhiyin Manke" comic magazine worth three Hong Kong dollars at major newsstands. , if you find any problems after reading, you can submit feedback to Fengyun Daily.

In addition, the comic magazine "Zhiyin Manke" also issued an official statement on "Fengyun Daily", solemnly promising to accept the supervision of the whole society, and welcomes criticism and corrections from the whole society!

The two parties made a joint gesture, which indeed made readers have a certain favorable impression of "Zhiyin Manke", and no one paid attention to "Fengyun Daily" advertising "Zhiyin Manke".

Readers have focused their attention on the "Zhiyin Manke" that has not yet met.

Now the Hong Kong government is under high pressure to supervise the comics industry. Under such a severe situation, "Zhiyin Manke" dares to buck the trend and publish comics.

That's all, everyone else releases it secretly, for fear of being targeted.

However, "Zhiyin Manke" announced to the whole society with great fanfare that it accepts supervision, criticism and correction. The attitude of "Zhiyin Manke" comic magazine full of confidence and social responsibility is indeed very useful to readers.

Just in the midst of all the anticipation and disturbance, the day passed in a flash, and finally came the day when the comic magazine "Zhiyin Manke" came out!

The result will be revealed soon!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like