Rebirth of the Strongest Tycoon

In the economic research room on the fifth floor of the company, Xia Yu asked Lin Shanyuan and others about the progress of the second issue of "Economic" magazine, and he was very satisfied after learning about it, which made him feel relieved.

At this time, the number of people in the economic research room has increased by about ten, five researchers and five assistants. This was invited by Lin Shanyuan and others within three days. As soon as they came in, Xia Yu assigned them assistants, just to make the first Time Familiar Mode.

Moreover, compared with researchers who need analysis and research skills, it is still a good idea to recruit assistants who are simply in charge of statistical sorting. They can even be recruited directly from other departments of the company without recruiting.

In addition to the five who have already come in, Lin Shanyuan and others have also contacted others, but they are still considering it now. Xia Yu is not in a hurry. When the "Economy" magazine goes on sale tomorrow, after Xiangjiang's shock debut, they will definitely grab it. to join in.

Xia Yu believes that, with such a good platform for showing his ability and economic views and ideas, there is no other comparable platform in the whole of Hong Kong or even in Asia, except for his "Economic" magazine.

Plant a plane tree, why worry about the phoenix coming?

Xia Yu is so confident about the "Economy" magazine. This is a magazine that is not too bad from the perspective of the CEO of Time Warner in his memory, so of course he has enough confidence!

Seeing the eager expressions of Lin Shanyuan, Xu Zhixue and others, Xia Yu smiled and knew what they wanted to ask. This is why he also called Yan Wenhan up, just to let them know the specific situation as soon as possible.

"Wenhan, how is the current pre-sale and distribution of "Economy" magazine?" Xia Yu asked Yan Wenhan next to him.

Feeling that everyone around him was looking at him, Yan Wenhan smiled slightly. He personally handled this matter, and he knew the specific situation by heart, so he introduced it aloud.

"Boss, these days, special personnel have contacted the distributors of our distribution channels. At first, they were not very interested in "Economic" magazine, but after our publicity these days, seeing the changes in public opinion, they People are calling to order, and the interest is growing day by day, and the order volume is increasing day by day.”

"Up to now, the total order has reached 150,000 copies, of which the local booksellers and newsstands in Hong Kong have ordered a total of 80,000 copies, the distributors in Taiwan Province have taken away 20,000 copies, and the distributors in Southeast Asia have added 80,000 copies. I got up and ordered 50,000 copies. The orders from the farthest Southeast Asia and Taiwan have been delivered and are being transported urgently. It is absolutely guaranteed to be delivered to the dealers before tonight, and it will not delay tomorrow's sales; and the local orders in Hong Kong have not yet been delivered. deliver goods."

"Because it is a mid-to-high-end magazine, the cost is relatively high. Our magazine is priced at HKD 2.5 per copy! The price provided to the dealer is HKD 1.8,

Excluding various material costs and labor costs, our profit is only 0.3 Hong Kong dollars. "

"Our company has printed a total of 200,000 magazines so far, and now there are only 50,000 copies left in stock. I have made the printing factory ready to start printing at any time, so as to ensure that there will be no out-of-stock problems like the previous "Xun Qin Ji"! "

Yan Wenhan finished the report in one breath, then looked at Xia Yu, waiting for Xia Yu's opinion.

Xia Yu smiled, nodded and said, "Very good!"

After he finished speaking, Xia Yu looked at Lin Shanyuan, Xu Zhixue and the others, and saw that they were all happy. Obviously, he was very pleasantly surprised when he learned about the production and distribution of "Economic" magazine, and his uneasy heart also fell more than half.

At least if the dealers approve it, then it means that they think it has market value. If 200,000 copies are sold now, the "Economic" magazine has already succeeded! What's more, this magazine is a weekly, and the sales cycle is one week. As long as it sells hot, the subsequent sales will continue to increase!

As far as they know, there are no well-known magazines in Xiangjiang. The best magazines sell more than 10,000 copies a week. The market is almost a virgin land.

The more they sold, the more influence the Economics magazine had, and the more fame they gained.

You must know that each article has their own signature, and whoever wrote the article will sign whose name, and the names of all of them are attached to the rich list and the top 100 companies.

The greater the influence of "Economic" magazine, it also means that their articles are read by more people, and their name is known by more people. This was something that could not be done before, and now it is equipped with "Economic" magazine. Magazines are the golden platform, but they can easily expand their influence. What's more, Jiuding Newspaper Company gave them a lot of money.

Fame and fortune, nothing more than that!

Such a good post, the whole Xiangjiang can't find a few with lanterns!

"Professor Lin, Professor Xu, and everyone sitting here, in the first issue of the magazine, you can directly ask Wen Han how much you want. You can give it to your relatives and friends, and you can take it back and give it away tonight, the more you give away. The happier I am! The greater the impact on our magazine!"

Xia Yu smiled and said to Lin Shanyuan and others.

"Then thank Xia Sheng! We will definitely work hard to promote it!" Lin Shanyuan thanked Xia Yu with a smile, and they couldn't wait to share this success with their friends.

Afterwards, Xia Yu smiled when he watched Lin Shanyuan and the others surrounding Yan Wenhan and saying the number of shares he wanted one by one.

In fact, making a magazine is the same as making a newspaper. It’s just a platform and a carrier. It doesn’t rely on selling magazines to make money. What you earn is the advertising fee after the platform becomes bigger, and that is the big one.

This is not like selling novels like "Xun Qin Ji", it is a one-shot deal, and making money is the money to buy books!

The "Economic" magazine's price is 2.5 Hong Kong dollars, which is already very high, but the cost is also high, good paper, color printing, labor costs, machine wear and tear, the biggest cost is the salary of Lin Shanyuan and others, and we have to consider to tax,

Combining these costs, the cost of "Economic" magazine has risen to 1.5 Hong Kong dollars. Xia Yuhai can earn a gross profit of 0.3 Hong Kong dollars from each book, which is already very good. Many magazines operate at a loss without advertising revenue. , even if the income from selling magazines can be flat, it is very good. It is rare that Xia Yu's "Economy" magazine still has a gross profit of 0.3 Hong Kong dollars.

Of course, the more you print, the lower the cost!

If we continue to expand sales, it would be more appropriate to reduce the price to HKD 2 or HKD 1.5. Even if we lose money here, we can make up for it in advertising fees, but Xia Yu gave up this plan after thinking about it, because it involves the positioning and pressure of the magazine. grid problem.

Since you want to do a mid-to-high-end financial magazine, with a low price, it will bring down the grade. For the rich, what is the difference between 0.5 Hong Kong dollars and 1 Hong Kong dollars!

As for providing the first issue of the magazine to Lin Shanyuan and others for free, it's just a trivial matter. It doesn't cost a few dollars, but it can win their favor and make them feel more belonging to the company, and it can also lend their hand. Expand the influence of "Economic" magazine!

There is Hongru in chatting and laughing, and Wang Baiding in communication!

Dragons do not live with snakes. They are people of a certain social status and level, and their friends are similar to them. They are potential customers of "Economy" magazine. They are promoted by Lin Shanyuan and others. With this level of trust, they With a much greater chance of converting into subscribers, this is a great deal!

When he and Yan Wenhan left the fifth floor and came to the office on the second floor, Xia Yu said to him again: "Wenhan, you can arrange a specific person to deliver the magazine to the listed companies early tomorrow morning, and then HSBC's It must be delivered as early as possible, and inform HSBC employees that it will be delivered to their chairman, Shen Bi, remember?"

"Don't worry, boss, I will make arrangements!" Yan Wenhan said solemnly.

"Go, make arrangements!" Xia Yu waved his hand and let Yan Wenhan go out. He took a deep breath and leaned back on the chair to ponder.